Position Snapshot
Business areas: Nespresso Canada
Job title: B2B Marketing Activation Lead (12-months contract)
Location: Montreal, QC located at 300 Léo-Pariseau, suite 2300 Montréal, QC Canada H2X 4B3
Hybrid

A little bit about us

Nestlé Nespresso SA is a pioneer and is widely regarded as one of the top references in the field of high-quality portioned coffee. The company works with more than 168,550 farmers in 18 countries through its AAA Sustainable Quality™ Program to embed sustainability practices on farms and the surrounding landscapes. Launched in 2003 in collaboration with the NGO Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities. 
 
In 2022, Nespresso achieved B Corp™ certification – joining an international movement of over 9,700 purpose-led businesses that meet B Corp’s high standards of social and environmental responsibility and transparency.
 
Headquartered in Vevey, Switzerland, Nespresso operates in 96 markets and has over 14'000 employees. In 2024, it operated a global retail network of 818 boutiques. For more information, visit the Nespresso corporate website: www.nestle-nespresso.com. 

Position Summary

We are looking for a B2B Marketing Activation Lead to drive the end to end marketing activation agenda for Nespresso Professional in Canada. In this high impact role, you will lead product launches, promotional strategies, sales enablement, and customer activations across all B2B categories, ensuring strong market visibility, sales effectiveness, and sustainable commercial growth.
Working closely with Sales, CRM, Finance, Operations, and agency partners, you will translate customer and category insights into scalable, impactful marketing programs for a diverse portfolio of B2B customers.

A day in the life of a B2B Marketing Activation Lead:

B2B Marketing & Product Activation

•    Lead the B2B product marketing strategy across machines, coffee, accessories, and services
•    Plan and activate promotional campaigns and product launches, ensuring strong go to market execution
•    Own sales enablement content and marketing materials to support acquisition and retention
•    Ensure alignment across B2B channels on all marketing initiatives
•    Lead demand forecasts for launches and promotions, ensuring accuracy and readiness

Category & Portfolio Management

•    Manage and optimize the B2B product portfolio in line with channel and business strategy
•    Support pricing strategy development in collaboration with the B2B Marketing Manager
•    Analyze market trends, customer insights, and competitive landscape to inform decisions

Customer & Commercial Activation

•    Identify and activate high value B2B customers in collaboration with commercial teams
•    Design and deliver tailored, win win customer activations
•    Lead execution with internal teams and external partners to ensure excellence in delivery

Marketing Communications & Events

•    Define and execute the B2B content strategy across all touchpoints (email, web, social media)
•    Oversee B2C2B activations and regional initiatives
•    Support the planning and execution of strategic B2B events, sponsorships, and trade shows

Budget, Performance & Reporting

•    Own marketing budgets with full accountability and ROI focus
•    Build and monitor KPIs to drive performance and continuous improvement
•    Contribute to quarterly business reviews and revenue growth initiatives

What will make you successful?

•    University degree in Marketing, Business, or a related field
•    5+ years of experience in product or marketing management, ideally within a CPG environment
•    B2B marketing experience is a plus
•    Strong project management and stakeholder management experience
•    Proven experience managing agencies and external partners
•    Strong business and financial acumen (budget and P&L understanding)
•    Expertise in product launches, promotions, and sales enablement
•    Advanced proficiency in MS Office (Excel, PowerPoint, Teams, Copilot)
•    Bilingualism in English and French language skills are a requirement, as this position requires collaboration with stakeholders across the Canadian market (and/or globally).

Preferable Skills

•    Excellent communication, influencing, and collaboration skills
•    Highly organized, detail oriented, and results driven
•    Comfortable working in a fast paced, matrix organization
•    Strong analytical and problem solving skills
•    High level of autonomy, accountability, and initiative
We have a friendly, supportive team with a coaching and mentoring environment. There are real opportunities for future development and progression – this really could be a move towards the exciting Marketing career you’ve always wanted. 

Benefits

•    Flexible and hybrid work arrangements 
•    Excellent training and development programs as well as opportunities to grow within the company 
•    Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites) 

Compensation Range: $ 80,000 - $ 95,000 CAD

At Nestle Canada, we are committed to transparency and fairness in our compensation and job posting practices. This position offers a competitive salary within the range specified above, in compliance with Ontario's pay transparency regulations.

What you need to know

We will be considering applicants as they apply, so please don’t delay in submitting your application. 
 
Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, colour, religion, disability, sexual orientation and beliefs.

If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.
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