Apply now »

B2B Marketing Activation Lead

B2B Marketing Activation Lead


A little bit about us
Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned coffee. The company works with more than 120,000 farmers in 15 countries through its AAA Sustainable Quality™ Program to embed sustainability practices on farms and the surrounding landscapes.  Launched in 2003 in collaboration with the NGO Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities.  In 2022, Nespresso has achieved B Corp™ certification - joining an international movement of 4,900 purpose-led businesses that meet B Corp’s high standards of social and environmental responsibility and transparency. Headquartered in Vevey, Switzerland, Nespresso operates in 81 countries and has over 13'000 employees. In 2021, it operated a global retail network of 802 boutiques. For more information, visit the Nespresso corporate website: www.nestle-nespresso.com
 

Position Snapshot
Business area: Nestlé Nespresso
Location: Montreal, QC located at 300 Léo-Pariseau, suite 2300 Montréal, QC Canada H2X 4B3; Hybrid

 

What to Expect: 
The B2B Marketing Activation Lead is responsible for creating engaging experiences between Nespresso Professional and its prospects and customers, resulting in increased brand engagement and business success. They possess a strong understanding of marketing campaign construction, content strategy, event planning, and sponsorship negotiation. Additionally, they collaborate with the key account management team to develop customized marketing plans and impactful activations that align with customer and business goals. The B2B Marketing Activation Lead also plays a crucial role in promoting sustainability initiatives and driving the adoption of recycling solutions in the B2B sector.

 

A day in the life:

Marketing Communication:

  • Collaborate with agency partners to create impactful B2B communication campaigns that drive brand engagement and demand generation for Nespresso professional solutions.
  • Design content strategy for B2B audiences and work with the Marketing Coordinator and agency partners to produce content and plan activations.
  • Oversee B2C2B communication plan and ensure execution across all touchpoints (website, email, boutiques, etc.).

 

Sponsorships & Events:

  • Lead planning, production, execution, and monitoring of strategic B2B sponsorships and events.
  • Contribute to major B2B press & influencer events in partnership with PR and Influence teams.
  • Collaborate with commercial teams on regional activations.

 

Customer Marketing Plans:

  • Collaborate with commercial teams to develop marketing plans for specific key accounts.
  • Understand customer objectives and propose win-win activations.
  • Lead execution with internal teams to ensure impactful activations.
  • Identify opportunities to amplify Nespresso Professional's awareness.

 

Sustainability Communications:

  • Act as the point of contact for B2B sustainability marketing initiatives.
  • Lead sustainability communication plan for B2B audiences.
  • Manage cross-functional projects to increase recycling rate of B2B clients.

 

Role Requirements

  • Bilingualism in English and French language skills are a requirement, as this position requires collaboration with stakeholders across the Canadian market and/or worldwide.
  • 5-7 years of Marketing experience gained in a premium, lifestyle consumer goods environment or in a marketing agency
  • Demonstrated project management skills
  • Brand building experience, including campaign brief & execution
  • Experience in managing agencies and external partners

 

Preferred Skills 

  • Understanding of the Food & Beverage industry
  • Experience in influencing & managing stakeholders in a matrixed organisation
  • Experience in B2B marketing 
  • Experience with sustainability initiatives

 

Benefits 

  • Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment 
  • Company matched pension plan 
  • Three weeks of Vacation and six personal days (Personal Paid Holidays) 
  • Flexible and hybrid work arrangements 
  • Excellent training and development programs as well as opportunities to grow within the company 
  • Access to Educational Assistance & Tuition Reimbursement 
  • Bonus eligibility 
  • Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures 
  • Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation 
  • Adoption benefits to remove some of the financial barriers associated with adoption 
  • Free Nespresso Coffee Machines and $100 monthly coffee credit 
  • Up to 50% off – Nespresso Coffee Machine, Capsules and accessories 
  • Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites) 
  • Additional discounts on a variety of products and services offered by our preferred vendors and partnerships 

 

#LI-Hybrid

What you need to know 

We will be considering applicants as they apply, so please don’t delay in submitting your application.  

  

Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, colour, religion, disability, sexual orientation and beliefs. 

 

If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process. 


A little bit about us
Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned coffee. The company works with more than 120,000 farmers in 15 countries through its AAA Sustainable Quality™ Program to embed sustainability practices on farms and the surrounding landscapes.  Launched in 2003 in collaboration with the NGO Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities.  In 2022, Nespresso has achieved B Corp™ certification - joining an international movement of 4,900 purpose-led businesses that meet B Corp’s high standards of social and environmental responsibility and transparency. Headquartered in Vevey, Switzerland, Nespresso operates in 81 countries and has over 13'000 employees. In 2021, it operated a global retail network of 802 boutiques. For more information, visit the Nespresso corporate website: www.nestle-nespresso.com
 

Position Snapshot
Business area: Nestlé Nespresso
Location: Montreal, QC located at 300 Léo-Pariseau, suite 2300 Montréal, QC Canada H2X 4B3; Hybrid

 

What to Expect: 
The B2B Marketing Activation Lead is responsible for creating engaging experiences between Nespresso Professional and its prospects and customers, resulting in increased brand engagement and business success. They possess a strong understanding of marketing campaign construction, content strategy, event planning, and sponsorship negotiation. Additionally, they collaborate with the key account management team to develop customized marketing plans and impactful activations that align with customer and business goals. The B2B Marketing Activation Lead also plays a crucial role in promoting sustainability initiatives and driving the adoption of recycling solutions in the B2B sector.

 

A day in the life:

Marketing Communication:

  • Collaborate with agency partners to create impactful B2B communication campaigns that drive brand engagement and demand generation for Nespresso professional solutions.
  • Design content strategy for B2B audiences and work with the Marketing Coordinator and agency partners to produce content and plan activations.
  • Oversee B2C2B communication plan and ensure execution across all touchpoints (website, email, boutiques, etc.).

 

Sponsorships & Events:

  • Lead planning, production, execution, and monitoring of strategic B2B sponsorships and events.
  • Contribute to major B2B press & influencer events in partnership with PR and Influence teams.
  • Collaborate with commercial teams on regional activations.

 

Customer Marketing Plans:

  • Collaborate with commercial teams to develop marketing plans for specific key accounts.
  • Understand customer objectives and propose win-win activations.
  • Lead execution with internal teams to ensure impactful activations.
  • Identify opportunities to amplify Nespresso Professional's awareness.

 

Sustainability Communications:

  • Act as the point of contact for B2B sustainability marketing initiatives.
  • Lead sustainability communication plan for B2B audiences.
  • Manage cross-functional projects to increase recycling rate of B2B clients.

 

Role Requirements

  • Bilingualism in English and French language skills are a requirement, as this position requires collaboration with stakeholders across the Canadian market and/or worldwide.
  • 5-7 years of Marketing experience gained in a premium, lifestyle consumer goods environment or in a marketing agency
  • Demonstrated project management skills
  • Brand building experience, including campaign brief & execution
  • Experience in managing agencies and external partners

 

Preferred Skills 

  • Understanding of the Food & Beverage industry
  • Experience in influencing & managing stakeholders in a matrixed organisation
  • Experience in B2B marketing 
  • Experience with sustainability initiatives

 

Benefits 

  • Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment 
  • Company matched pension plan 
  • Three weeks of Vacation and six personal days (Personal Paid Holidays) 
  • Flexible and hybrid work arrangements 
  • Excellent training and development programs as well as opportunities to grow within the company 
  • Access to Educational Assistance & Tuition Reimbursement 
  • Bonus eligibility 
  • Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures 
  • Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation 
  • Adoption benefits to remove some of the financial barriers associated with adoption 
  • Free Nespresso Coffee Machines and $100 monthly coffee credit 
  • Up to 50% off – Nespresso Coffee Machine, Capsules and accessories 
  • Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites) 
  • Additional discounts on a variety of products and services offered by our preferred vendors and partnerships 

 

#LI-Hybrid

What you need to know 

We will be considering applicants as they apply, so please don’t delay in submitting your application.  

  

Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, colour, religion, disability, sexual orientation and beliefs. 

 

If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process. 

Montreal, CA

Montreal, CA

Apply now »