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Consumer Experience, Lifecycle & Retention Manager (12-month contract)

Consumer Experience, Lifecycle & Retention Manager (12-month contract)

A little about us

We are the Nestlé Nespresso SA Company and are proud to be one of the fastest growing operating unit of Nestlé. Our passionate, entrepreneurial-minded team has transformed Nespresso into the reference in portioned coffee and one of the world’s most trusted brands. Our growth comes from our commitment to research and development in order to pioneer and be the reference in the portioned coffee sector to provide the very highest quality coffees that could be enjoyed in the comfort of consumers' own homes and also savored at out-of-home locations, such as restaurants, hotels, offices and luxury retail businesses. We guarantee quality by taking a careful, thoughtful approach in how we source our ingredients, produce and market our premium coffee products. With corporate headquarters in Lausanne, Switzerland, Nespresso is present in over 60 countries and counts over 12,000 employees worldwide. To learn more visit www.nespresso.com.

 

Position Snapshot
Business area: Nespresso Canada
Location: Montreal, QC located at 300 Léo-Pariseau, suite 2300 Montréal, QC Canada H2X 4B3; Hybrid 

 

What to Expect: 
We are looking for a marketing manager- consumer experience & lifecycle to work at Nespresso, in Montreal, reporting into the B2C Marketing manager. The consumer experience, lifecycle & retention manager will act as the lead for all the projects link to the customer lifecycle management as well as the gatekeeper of all initiatives & touchpoints link to the customer.  

 

A day in the life:

  • Drive innovation with lifecycle programs and ensure that the Canadian market is well positioned as a strategic and innovative pioneer within the global Nespresso landscape.   
  • Understand strategic business plan to leverage customer lifecycle programs across broader marketing calendar, service offerings and product catalogue. 
  • Plan and optimize club member communication stream by ensuring proper communication calendar and follow up with KPI and analysis to make optimization recommendations to improve retention.
  • Onboarding stream: enhance current onboarding plan with proper insight and fact-based recommendations (customer data, CRM KPIs, campaign analysis KPIs) 
  • Collaborate with category managers and channels to enhance club member journeys across all channels.
  • Lead acceleration plan on subscription across channels 
  • Manage budget and ensure accuracy. 
  • Recruit, develop, motivate, and manage a team for superior performance. 
  • Comply with HR and planning cycles.

 

Role Requirements

  • Business degree in marketing or management
  • Minimum of 7+ years’ experience in marketing 
  • Expertise with Microsoft Office (PowerPoint & Excel)
  • Expertise in project management and ability to manage several projects simultaneously

 

Preferred Skills 

  • Competencies in Product portfolio or brand management  
  • Excellent analytical skills with demonstrable experience in marketing data analytics and tools
  • Well-organized, strong time and priority management skills 
  • Excellent interpersonal & communication skills 
  • Commercial awareness partnered with a creative mind

 

Benefits

  • Flexible and hybrid work arrangements
  •  Excellent training and development programs as well as opportunities to grow within the company
  •  Up to 50% off – Nespresso Coffee Machine, Capsules and accessories
  •  Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)
  •  Additional discounts on a variety of products and services offered by our preferred vendors and partnerships

 

What you need to know

We will be considering applicants as they apply, so please don’t delay in submitting your application. Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, colour, religion, disability, sexual orientation and beliefs.

If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.

 

#LI-Hybrid

Nestlé is the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: repect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geopraphies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

A little about us

We are the Nestlé Nespresso SA Company and are proud to be one of the fastest growing operating unit of Nestlé. Our passionate, entrepreneurial-minded team has transformed Nespresso into the reference in portioned coffee and one of the world’s most trusted brands. Our growth comes from our commitment to research and development in order to pioneer and be the reference in the portioned coffee sector to provide the very highest quality coffees that could be enjoyed in the comfort of consumers' own homes and also savored at out-of-home locations, such as restaurants, hotels, offices and luxury retail businesses. We guarantee quality by taking a careful, thoughtful approach in how we source our ingredients, produce and market our premium coffee products. With corporate headquarters in Lausanne, Switzerland, Nespresso is present in over 60 countries and counts over 12,000 employees worldwide. To learn more visit www.nespresso.com.

 

Position Snapshot
Business area: Nespresso Canada
Location: Montreal, QC located at 300 Léo-Pariseau, suite 2300 Montréal, QC Canada H2X 4B3; Hybrid 

 

What to Expect: 
We are looking for a marketing manager- consumer experience & lifecycle to work at Nespresso, in Montreal, reporting into the B2C Marketing manager. The consumer experience, lifecycle & retention manager will act as the lead for all the projects link to the customer lifecycle management as well as the gatekeeper of all initiatives & touchpoints link to the customer.  

 

A day in the life:

  • Drive innovation with lifecycle programs and ensure that the Canadian market is well positioned as a strategic and innovative pioneer within the global Nespresso landscape.   
  • Understand strategic business plan to leverage customer lifecycle programs across broader marketing calendar, service offerings and product catalogue. 
  • Plan and optimize club member communication stream by ensuring proper communication calendar and follow up with KPI and analysis to make optimization recommendations to improve retention.
  • Onboarding stream: enhance current onboarding plan with proper insight and fact-based recommendations (customer data, CRM KPIs, campaign analysis KPIs) 
  • Collaborate with category managers and channels to enhance club member journeys across all channels.
  • Lead acceleration plan on subscription across channels 
  • Manage budget and ensure accuracy. 
  • Recruit, develop, motivate, and manage a team for superior performance. 
  • Comply with HR and planning cycles.

 

Role Requirements

  • Business degree in marketing or management
  • Minimum of 7+ years’ experience in marketing 
  • Expertise with Microsoft Office (PowerPoint & Excel)
  • Expertise in project management and ability to manage several projects simultaneously

 

Preferred Skills 

  • Competencies in Product portfolio or brand management  
  • Excellent analytical skills with demonstrable experience in marketing data analytics and tools
  • Well-organized, strong time and priority management skills 
  • Excellent interpersonal & communication skills 
  • Commercial awareness partnered with a creative mind

 

Benefits

  • Flexible and hybrid work arrangements
  •  Excellent training and development programs as well as opportunities to grow within the company
  •  Up to 50% off – Nespresso Coffee Machine, Capsules and accessories
  •  Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)
  •  Additional discounts on a variety of products and services offered by our preferred vendors and partnerships

 

What you need to know

We will be considering applicants as they apply, so please don’t delay in submitting your application. Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, colour, religion, disability, sexual orientation and beliefs.

If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.

 

#LI-Hybrid

Nestlé is the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: repect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geopraphies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

Montreal, CA

Montreal, CA

Apply now »