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eCommerce Analyst

eCommerce Analyst

Mutiara D'sara, Petaling Jaya,, MY

Mutiara D'sara, Petaling Jaya,, MY

Position Snapshot

 

Location: Nestlé Head Office, Petaling Jaya 
Company: Nestlé Malaysia
Full-time 

A day in the life of eCommerce Analyst

 

Analyze & identify trends across the online customer journey, providing insight & recommendations to drive additional traffic & sales

  • Utilize multiple data sources and turn different data streams into a cohesive view of our customer to produce detailed digital business insights & analysis
  • Ensure the tracking of A/B & MV testing scenarios in partnership with the eCommerce Coordinator
  • Continuously track and optimize online acquisition campaigns in partnership with the Acquisition Coordinator
  • Ensure all eBusiness activities & KPIs are tracked and aligned with CRM team
  • Provide detailed analysis of path to registration and path to purchase to improve conversion funnel
  • Provide detailed analysis of merchandizing zones performance to refine understanding of winning combinations (menu/pages/section/placement/creative)

            
Deliver reports & dashboards to monitor the digital performance of the eChannel

  • Produce regular reporting and periodic research into key consumer segments and digital product usage
  • Define & Optimize main KPIs to support eChannels monitoring
  • Setup & maintain daily eCommerce KPI reports to send to stakeholders
  • Produce Monthly/Quarterly/Annual eBusiness KPI dashboards with associated insights

 

Analyse & identify trends cross channels and deliver reports to monitor the performance

  • Produce regular reporting and periodic research from both offline and online channels
  • Define & Identify opportunities between cross-channels
  • Produce Monthly/Quarterly/Annual finding with associated insights

 

Develop and maintain internal forecasting models to ensure accurate predictive analysis

  • Ensure that the relevant formulae are implemented based on historical data, seasonality & business variables
  • Define the relevant variables together with key stakeholders
  • Maintain & adjust the forecasting based on actual results & key learnings throughout the year         
     
What will make you successful
  • At least 4 years of experience with web/mobile analytics, metrics gathering, reporting and analysis
  • Experience with ecommerce analytics, working with Google Analytics
  • Experience with Powerpoint to build impactful presentations  
  • Apply expertise in quantitative and qualitative analysis to generate presentation with actionable insights and recommendations leveraging Customer data, Site-centric data, BI data and any relevant contextual data. 
  • Advanced experience with Excel, including ability to generate complex data and analysis to provide recommendations   [‎23-‎Mar-‎20 3:34 PM]  Tay,Yuet Leng,PETALING JAYA,Ecommerce:  
Position Snapshot

 

Location: Nestlé Head Office, Petaling Jaya 
Company: Nestlé Malaysia
Full-time 

A day in the life of eCommerce Analyst

 

Analyze & identify trends across the online customer journey, providing insight & recommendations to drive additional traffic & sales

  • Utilize multiple data sources and turn different data streams into a cohesive view of our customer to produce detailed digital business insights & analysis
  • Ensure the tracking of A/B & MV testing scenarios in partnership with the eCommerce Coordinator
  • Continuously track and optimize online acquisition campaigns in partnership with the Acquisition Coordinator
  • Ensure all eBusiness activities & KPIs are tracked and aligned with CRM team
  • Provide detailed analysis of path to registration and path to purchase to improve conversion funnel
  • Provide detailed analysis of merchandizing zones performance to refine understanding of winning combinations (menu/pages/section/placement/creative)

            
Deliver reports & dashboards to monitor the digital performance of the eChannel

  • Produce regular reporting and periodic research into key consumer segments and digital product usage
  • Define & Optimize main KPIs to support eChannels monitoring
  • Setup & maintain daily eCommerce KPI reports to send to stakeholders
  • Produce Monthly/Quarterly/Annual eBusiness KPI dashboards with associated insights

 

Analyse & identify trends cross channels and deliver reports to monitor the performance

  • Produce regular reporting and periodic research from both offline and online channels
  • Define & Identify opportunities between cross-channels
  • Produce Monthly/Quarterly/Annual finding with associated insights

 

Develop and maintain internal forecasting models to ensure accurate predictive analysis

  • Ensure that the relevant formulae are implemented based on historical data, seasonality & business variables
  • Define the relevant variables together with key stakeholders
  • Maintain & adjust the forecasting based on actual results & key learnings throughout the year         
     
What will make you successful
  • At least 4 years of experience with web/mobile analytics, metrics gathering, reporting and analysis
  • Experience with ecommerce analytics, working with Google Analytics
  • Experience with Powerpoint to build impactful presentations  
  • Apply expertise in quantitative and qualitative analysis to generate presentation with actionable insights and recommendations leveraging Customer data, Site-centric data, BI data and any relevant contextual data. 
  • Advanced experience with Excel, including ability to generate complex data and analysis to provide recommendations   [‎23-‎Mar-‎20 3:34 PM]  Tay,Yuet Leng,PETALING JAYA,Ecommerce:  

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