Share this Job
Apply now »

Product Marketing Manager

Product Marketing Manager

 

Are you passionate about coffee? Do you care about sustainability and quality? At Nespresso we place people, coffee and sustainable living at the heart of what we do, inspiring an engaging and meaningful place to work.

 

This position is not eligible for Visa Sponsorship.

 

 

Position Summary

The Product Marketing Manager builds and maintains a Nespresso USA coffee portfolio that maximizes brand, business, and consumer value. Responsibility includes development and implementation of pricing and channel strategy for Nespresso and Nestle Authorized Brands for the Nespresso Original and Vertuo systems. Manages a direct report, who will support operational needs of evolving portfolio mix.

Responsibilities

  • Innovation / Product Roadmap
    • Collaborates with HQ Nespresso Coffee Team to drive and support the development of the global innovation roadmap by identifying opportunity areas, briefing consumer-centric concepts, and ensuring consumer validation. 
    • Leverages local market trends to effectively forecast performance of new items.
    • Collaborates with Nestle sister brands to holistically assesses I&R portfolio and provide improvement recommendations in service of the market's strategic needs.
  • Business Planning and Execution
    • Manages the development and execution of strong and functionally-aligned product plan which contributes to the longterm Market Business Strategy. Accountable for portfolio performance.
    • Represents Marketing in monthly and annual business planning meetings.
    • Leads product launch strategy and oversees the tracking, performance measurement and benchmarking (internal and external) of the annual launch calendar.
    • Ensures execution of plans; tracks and monitors impact on product performance and brand health.
  • Portfolio Strategy
    • Drives permanent SKU mix optimization efforts by leading SKU rationalization efforts.
    • Collaborates with Neslte Coffee Partners to ensure product assortment reinforces the pricing and channel strategy developed in partnership with the direct and indirect sales teams.
    • Leads relationship with HQ Product Marketing and Product Development teams to ensure market insights are considered and addressed in portfolio design.
  • Budget management: 
    • Manage an annual budget for the all product launches / campaigns 
    • Initiates, monitors and enforces schedules and costs.

Requirements: 

  • Bachelors Degree, Masters Preferred
  • 4+ years experience in marketing or 4-5 years in other function ideally in sales/CCSD at Nespresso or equivalent FMCG.
  • Understanding of key drivers of brand/product P&L and how to action them.
  • Solid experience in new product/brand launches or renovations. Experience in working and engaging with cross functional teams: Supply Chain, Finance, and 
  • Sales departments to ensure execution of annual plan.
  • Strong understanding of market research and insight and ability to leverage into brand development and/or activation strategies.
  • Strong category knowledge or experience in several categories allowing flexibility and fast adaptation to a new category.
  • Project management skills.
  • Strong relationship management and communication skills.

Requisition ID

184201 

#LI-Hybrid

 

It is our business imperative to remain a very inclusive workplace.

 

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role.  In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities.  Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

 

Nestlé Nespresso USA is an equal opportunity employer and is looking for diversity in qualified candidates for employment. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

 

This position is not eligible for Visa Sponsorship.

 

 

 

Are you passionate about coffee? Do you care about sustainability and quality? At Nespresso we place people, coffee and sustainable living at the heart of what we do, inspiring an engaging and meaningful place to work.

 

This position is not eligible for Visa Sponsorship.

 

 

Position Summary

The Product Marketing Manager builds and maintains a Nespresso USA coffee portfolio that maximizes brand, business, and consumer value. Responsibility includes development and implementation of pricing and channel strategy for Nespresso and Nestle Authorized Brands for the Nespresso Original and Vertuo systems. Manages a direct report, who will support operational needs of evolving portfolio mix.

Responsibilities

  • Innovation / Product Roadmap
    • Collaborates with HQ Nespresso Coffee Team to drive and support the development of the global innovation roadmap by identifying opportunity areas, briefing consumer-centric concepts, and ensuring consumer validation. 
    • Leverages local market trends to effectively forecast performance of new items.
    • Collaborates with Nestle sister brands to holistically assesses I&R portfolio and provide improvement recommendations in service of the market's strategic needs.
  • Business Planning and Execution
    • Manages the development and execution of strong and functionally-aligned product plan which contributes to the longterm Market Business Strategy. Accountable for portfolio performance.
    • Represents Marketing in monthly and annual business planning meetings.
    • Leads product launch strategy and oversees the tracking, performance measurement and benchmarking (internal and external) of the annual launch calendar.
    • Ensures execution of plans; tracks and monitors impact on product performance and brand health.
  • Portfolio Strategy
    • Drives permanent SKU mix optimization efforts by leading SKU rationalization efforts.
    • Collaborates with Neslte Coffee Partners to ensure product assortment reinforces the pricing and channel strategy developed in partnership with the direct and indirect sales teams.
    • Leads relationship with HQ Product Marketing and Product Development teams to ensure market insights are considered and addressed in portfolio design.
  • Budget management: 
    • Manage an annual budget for the all product launches / campaigns 
    • Initiates, monitors and enforces schedules and costs.

Requirements: 

  • Bachelors Degree, Masters Preferred
  • 4+ years experience in marketing or 4-5 years in other function ideally in sales/CCSD at Nespresso or equivalent FMCG.
  • Understanding of key drivers of brand/product P&L and how to action them.
  • Solid experience in new product/brand launches or renovations. Experience in working and engaging with cross functional teams: Supply Chain, Finance, and 
  • Sales departments to ensure execution of annual plan.
  • Strong understanding of market research and insight and ability to leverage into brand development and/or activation strategies.
  • Strong category knowledge or experience in several categories allowing flexibility and fast adaptation to a new category.
  • Project management skills.
  • Strong relationship management and communication skills.

Requisition ID

184201 

#LI-Hybrid

 

It is our business imperative to remain a very inclusive workplace.

 

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role.  In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities.  Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

 

Nestlé Nespresso USA is an equal opportunity employer and is looking for diversity in qualified candidates for employment. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

 

This position is not eligible for Visa Sponsorship.

 

 

New York, NY, US, 10001

New York, NY, US, 10001


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Apply now »