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CRM Manager

CRM Manager

North Sydney, NSW, AU, 2060

North Sydney, NSW, AU, 2060

As our premium business continues to grow, we have an exciting and unique opportunity for a CRM Manager to join our Nespresso Marketing team located in North Sydney to lead our CRM Team of 6 employee’s and manage our end to end Customer Experience and Insights process.

 

In this role you will develop the Nespresso CRM strategy by collecting, combining and  translating of data on customers, consumers, prospects, market and competition (both B2C and B2B), to support decision making through the whole market organization. The successful candidate will develop the consumer journey strategy (incl. brand positioning across all touchpoints), ensure the execution across channels and partner closely with the whole organization to align the market on a common omnichannel vision regarding customer experience.

 

This role will continuously improve the consumer experience from acquisition to onboarding to retention to drive both customer satisfaction and business outcomes.

The key responsibilities for this position are, but not limited to:-

  • Develop the strategic CRM plan for the Australia and New Zealand Markets
  • Collect and combine external data (e.g. market trends, consumers and competitors) and internal data (e.g. channels, key campaigns and ongoing programs)
  • Perform analyses (deep dives) based on data on e.g. segmentation for B2C and B2B channels, regions and sales channels
  • Develop the consumer journey strategy, including brand positioning across all touchpoints
  • Define the activation (e.g. acquisition, promotion), onboarding and loyalty strategy for B2C and B2B
  • Support the Marketing Manager in making optimal investments and decisions in the OP process
  • Attract and retain talent, develop the personal effectiveness of employees by regular coaching and implementation of learning activities
  • Build a strong team where team members collaborate effectively and understand their shared goals and purpose
  • Build the Nespresso culture by promoting and supporting a happy, healthy and safe working environment that encourages teamwork, ambition and a high level of professionalism

The successful candidate will have a University Degree (or equivalent) in Business/Marketing or related field. You will require a strong business acumen and have a minimum of 5+ years’ experience as a Product or Brand Manager and extensive experience in CRM. You will also require and a minimum of 5+ years’ leadership experience and the ability to drive, support and develop our existing CRM team.  Ideally you will have demonstrated knowledge of SPSS/SAS or similar statistics package, and of Cognos / SQL or other data query tool. Any previous experience with direct-to-consumer communication and CRM programs is a plus.

 

In return for your skills and experience you can expect to work in a fast paced, high performance environment within a growing global business with a fantastic work culture.

 

Interested? Apply now online attaching your CV and covering letter. Candidates must have full working rights in Australia.

As our premium business continues to grow, we have an exciting and unique opportunity for a CRM Manager to join our Nespresso Marketing team located in North Sydney to lead our CRM Team of 6 employee’s and manage our end to end Customer Experience and Insights process.

 

In this role you will develop the Nespresso CRM strategy by collecting, combining and  translating of data on customers, consumers, prospects, market and competition (both B2C and B2B), to support decision making through the whole market organization. The successful candidate will develop the consumer journey strategy (incl. brand positioning across all touchpoints), ensure the execution across channels and partner closely with the whole organization to align the market on a common omnichannel vision regarding customer experience.

 

This role will continuously improve the consumer experience from acquisition to onboarding to retention to drive both customer satisfaction and business outcomes.

The key responsibilities for this position are, but not limited to:-

  • Develop the strategic CRM plan for the Australia and New Zealand Markets
  • Collect and combine external data (e.g. market trends, consumers and competitors) and internal data (e.g. channels, key campaigns and ongoing programs)
  • Perform analyses (deep dives) based on data on e.g. segmentation for B2C and B2B channels, regions and sales channels
  • Develop the consumer journey strategy, including brand positioning across all touchpoints
  • Define the activation (e.g. acquisition, promotion), onboarding and loyalty strategy for B2C and B2B
  • Support the Marketing Manager in making optimal investments and decisions in the OP process
  • Attract and retain talent, develop the personal effectiveness of employees by regular coaching and implementation of learning activities
  • Build a strong team where team members collaborate effectively and understand their shared goals and purpose
  • Build the Nespresso culture by promoting and supporting a happy, healthy and safe working environment that encourages teamwork, ambition and a high level of professionalism

The successful candidate will have a University Degree (or equivalent) in Business/Marketing or related field. You will require a strong business acumen and have a minimum of 5+ years’ experience as a Product or Brand Manager and extensive experience in CRM. You will also require and a minimum of 5+ years’ leadership experience and the ability to drive, support and develop our existing CRM team.  Ideally you will have demonstrated knowledge of SPSS/SAS or similar statistics package, and of Cognos / SQL or other data query tool. Any previous experience with direct-to-consumer communication and CRM programs is a plus.

 

In return for your skills and experience you can expect to work in a fast paced, high performance environment within a growing global business with a fantastic work culture.

 

Interested? Apply now online attaching your CV and covering letter. Candidates must have full working rights in Australia.

Apply now »