Position Snapshot

Business area: Nestlé Canada

Location: North York, ON located at 25 Sheppard Ave W, North York, ON M2N 6S8;

Hybrid

 A little bit about us

While Nestlé is known for KitKat, Gerber, Nescafe, and Häagen-Dazs, our recipe for success comes down to one thing: our people.

We strive to lead a people-focused culture that empowers employees to bring their authentic selves to work each day. There are 3,000+ members of Nestlé Canada celebrated for taking action using agility, courage, and trust to find solutions that benefit the business or greater good. We’re a team of changemakers, who are curious and challenge the status quo, that take risks that will help drive us forward.

Our focus is not only on nourishing our customers, but also about enriching you. We know that empowerment leads to strong employee engagement, a great work culture, and motivated employees.

What to Expect:

This role involves developing the strategy for consumer and shopper insights and analytics in the Division, using the full spectrum of research tools and syndicated data, along with advanced analyses and strategic thinking to inform decisions that improve consumer and shopper engagement with the brands. You will also be the key lead to build strategic decision making, capability, and insights using a wide variety of consumer, shopper, and marketplace methodologies and tools in partnership with the category team.  

Intelligence and Strategy Managers lead work in 5 key areas:

• Consumer, Shopper and Marketplace strategy rooted in deep insights and understanding
• Category, Brand and Marketplace data integration, insights and analytics focused on providing superior insight and story-telling to the business
• Building tools and systems that deliver business intelligence to Marketing, Sales and Executive Leaders
• Collaborating with the Marketing team to develop strategies and initiatives informed by the current and future performance of the business and marketplace
• Building the capability of the full commercial team (Marketing and CSD) to use insights and data for enhanced strategic thinking and decision making. Intelligence and Strategy Managers integrate and connect the dots across a wide variety of data sources, including Nielsen, Numerator, Ipsos, BHT, Shopper Intelligence, Retailer Loyalty data, Market Mix Models (MMMs), Custom Research Methods (TURF, market models, concept tests etc), Internal data, and other Qualitative & Quantitative sources.

A day in the life:

You will be working on designing the short and long-term strategic and consumer/shopper plan for the division. You will proactively work with Marketing and CSD to identify the biggest issues and questions on the business. You will use advanced insight/data analysis and strong storytelling to understand business performance factors, and work with marketing on category and brand growth strategies. You will play an important role in upfront innovation, helping champion, test, and refine ideas that are set up to win in the Canadian market. You will collaborate with and coach Marketers and CSD to improve their business insight through understanding consumer and shopper data.

You will also:

• Contribute to the development of annual business and category plans, ensuring the consumer and shopper are at the core of the strategic plan.
• Develop a deep understanding of consumers, shoppers, and marketplace factors to understand what drives consumer demand and leverage that knowledge to improve business performance.
• Be the strategic lead to the Marketing and CSD teams to create engaging brand experiences, strong in-market activations, and winning innovations that are rooted in consumer and shopper understanding.
• Manage direct reports in the Intelligence & Strategy team in the business to benchmark measurement and "how to win" actions (category, brand, innovation score-carding), and ensure monthly reporting and tracking processes are delivering actionable outcomes for the business team.
• Lead the team to establish key metrics and develop measurement tools to assess in-market effectiveness, brand equity, and return on marketing investment.
• Apply best practices to lead upfront innovation ideation and validation, including identifying areas for growth  and quantifying the impact of innovation in the marketplace. Track performance of key Innovation launches through delivering tracking tools, compelling Insight decks, competitive cross-Category benchmarks and  communicating regular updates to relevant teams.
• Lead the Intelligence and Strategy team to automate, build, and maintain advanced tools to democratize data to the team and build capability of the business team to think with data
• Develop, test, and introduce new digital technologies or methodologies to ensure Nestle is at the forefront of leveraging all intelligence and insight to drive business growth.
• Work with the CSD team to lead strategic shopper initiatives and ensure insights generated can contribute to in-market actions, such as aisle reinvention, or improvements on price, promotion, placement in store.
• Coach and develop direct reports, as well as the broader business team in the areas of insights/analytics, thinking with data, and using data for strategic plan development.
• Be the expert on all types of consumer and shopper tools and methodologies and manager supplier relationships for third party suppliers such as Nielsen, Numerator, Customer POS data, Ipsos syndicated tools, and custom research methodologies. Build capability in the Marketing and CSD teams to work with data.

Role Requirements

• Minimum 10 years Insights/Analytics experience (multi-category, CPG experience)
• Proven experience in connecting consumer and shopper data to in market actions and results on CPG businesses in Canadian marketplace
• Leadership Experience in leading/mentoring cross functional teams
• Demonstrated ability to generate actionable insights out of big data and strong storytelling to drive understanding across the team
• Ability to disseminate and synthesize diverse and vast data while communicating simply to non-analytic audience and senior leader stakeholders
• Proven skill in crafting efficient solutions and using insight to drive decision making in a challenging setting and involving various collaborators

Benefits

• Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
• Company matched pension plan
• Four weeks of Vacation and five personal days (Personal Paid Holidays)
• Flexible and hybrid work arrangements
• Excellent training and development programs as well as opportunities to grow within the company
• Access to Educational Assistance & Tuition Reimbursement
• Bonus eligibility
• Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures
• Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation
• Adoption benefits to remove some of the financial barriers associated with adoption
• Up to 50% off – Nespresso Coffee Machine, Capsules and accessories
• Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)

Compensation Range: $ 120,000 - $ 135,000 CAD

At Nestle Canada, we are committed to transparency and fairness in our compensation and job posting practices. This position offers a competitive salary within the range specified above, in compliance with Ontario's pay transparency regulations.

What you need to know

We will be considering applicants as they apply, so please don’t delay in submitting your application.

Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, colour, religion, disability, sexual orientation and beliefs.

If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.

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