Marketing Manager, Vitamins Minerals Health Supplements (VMHS)

A little bit about us
At Nestlé, our values are rooted in respect - for our employees, our customers and our consumers. That’s why championing diversity and inclusion is so important to us. We embrace different perspectives and give everyone the chance and flexibility to reach their fullest potential, allowing us all to think in new and creative ways that enhance our business and allow us to grow together both professionally and personally. At Nestlé, you are provided with the opportunity to make a mark and stand out, as long as you seek it.

Bringing our brands to life and making them as relevant for today’s consumers as they’ve always been takes vision, passion and an innovative mind-set. If you can bring that into the mix, we know the magic will happen.

Position Snapshot

Business areas: Nestle Health Sciences
Job title: Marketing Manager, Vitamins Minerals Health Supplements (VMHS)
Location: North York, ON
Position Grade: 17

Position Summary

We are looking for a Marketing Manager based at our North York location reporting into the Senior Marketing, VMHS (Vitamins, Minerals, Health Supplements). This role will lead the strategic roadmap for Nature’s Bounty Line of Gummies, Kids and Gut Health platform. This is an exciting opportunity to help plan, develop and execute marketing plans to accelerate growth on the #1 Brand of Gummies in Canada.

A day in the life of...

•   Lead and support the development of 18-month and 3-year plans for the natural health supplements portfolio in Canada in line with global ambitions.
•   Build Brand through translation of insights into action. Define consumer perceived value, creating compelling communication and effective media strategies, and working closely with the Innovation & Renovation team to develop a 5-year portfolio optimization plan that is relevant and financially sound.
•   Create compelling consumer communication and effective media strategies that include leading in digital, direct-to-consumer and social marketing (including influencer marketing)
•   Leverage key consumer/customers insights to develop strategies that build competitive advantage across the 4Ps (Product, Price, Place, Promotion) across multiple segments and channels, growing the core portfolio and successfully bringing new products to the market.
•   Lead the development of annual media and communication plans with external agency partners and external suppliers, driving consistent & relevant brand experiences & messages that break-through within the Canadian market and ultimately show market share growth.
•   Responsible for maximizing Return of Investment year over year and spend efficiency.

What will make you successful

As the successful candidate, you will be the champion for the portfolio throughout the organization so you will need to be passionate, tenacious, results focused and really enjoy working in a highly energetic and exciting environment. You will have a passion for the wellness space and enjoy learning about vitamins, their functions, and the latest trends in this category. You will already have great project management and analytical skills coupled with your highly organized, conscientious approach. Pro-activity, tenacity and enthusiasm are essential, as is your ability to understand and work within our competitive market. Your already developed marketing experience as an Assistant Marketing Manager or Marketing Manager will give you the experience you need to drive this great brand forward. You will also have:

•   Minimum 3-5 years of successful & progressive brand/product management experience (including leading multiple agency and cross functional teams) from CPG, or OTC/Consumer Health environments.
•   Have an entrepreneurial spirit and thrive on creating, and inspiring others, to envision the potential of dynamic new brands or opportunities
•   Demonstrated experience and agility in driving consumer demand with emphasis on strong knowledge of marketing vehicles and marketing fundamentals including digital media and influencer marketing platforms.
•   Visionary, decisive, and analytical nature with the ability to drive business results at the strategic and executional levels.
•   Agile and able to pivot in a fast paced ever changing environment, comfortable taking calculated risks and doing things differently to carve a new way forward.
•   Ability to manage high priority, complex, and strategic initiatives.
•   Knowledge of financial planning, forecasting assortment planning and inventory management.
•   Must be a team player and demonstrate collaboration skills.

What you need to know

What can we offer in return? Great benefits you’d expect from a business the size of Nestle including a comprehensive total rewards benefits package including Health and Dental benefits that start on day one as well as a Company matched retirement savings plan, Excellent training and development programs as well as opportunities to grow within the company.

We will be considering applicants as they apply, so please don’t delay in submitting your application.

Nestlé is an equal opportunity employer committed to diversity and inclusion. If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you to ensure that you are able to fully participate in the process.

A little bit about us
At Nestlé, our values are rooted in respect - for our employees, our customers and our consumers. That’s why championing diversity and inclusion is so important to us. We embrace different perspectives and give everyone the chance and flexibility to reach their fullest potential, allowing us all to think in new and creative ways that enhance our business and allow us to grow together both professionally and personally. At Nestlé, you are provided with the opportunity to make a mark and stand out, as long as you seek it.

Bringing our brands to life and making them as relevant for today’s consumers as they’ve always been takes vision, passion and an innovative mind-set. If you can bring that into the mix, we know the magic will happen.

Position Snapshot

Business areas: Nestle Health Sciences
Job title: Marketing Manager, Vitamins Minerals Health Supplements (VMHS)
Location: North York, ON
Position Grade: 17

Position Summary

We are looking for a Marketing Manager based at our North York location reporting into the Senior Marketing, VMHS (Vitamins, Minerals, Health Supplements). This role will lead the strategic roadmap for Nature’s Bounty Line of Gummies, Kids and Gut Health platform. This is an exciting opportunity to help plan, develop and execute marketing plans to accelerate growth on the #1 Brand of Gummies in Canada.

A day in the life of...

•   Lead and support the development of 18-month and 3-year plans for the natural health supplements portfolio in Canada in line with global ambitions.
•   Build Brand through translation of insights into action. Define consumer perceived value, creating compelling communication and effective media strategies, and working closely with the Innovation & Renovation team to develop a 5-year portfolio optimization plan that is relevant and financially sound.
•   Create compelling consumer communication and effective media strategies that include leading in digital, direct-to-consumer and social marketing (including influencer marketing)
•   Leverage key consumer/customers insights to develop strategies that build competitive advantage across the 4Ps (Product, Price, Place, Promotion) across multiple segments and channels, growing the core portfolio and successfully bringing new products to the market.
•   Lead the development of annual media and communication plans with external agency partners and external suppliers, driving consistent & relevant brand experiences & messages that break-through within the Canadian market and ultimately show market share growth.
•   Responsible for maximizing Return of Investment year over year and spend efficiency.

What will make you successful

As the successful candidate, you will be the champion for the portfolio throughout the organization so you will need to be passionate, tenacious, results focused and really enjoy working in a highly energetic and exciting environment. You will have a passion for the wellness space and enjoy learning about vitamins, their functions, and the latest trends in this category. You will already have great project management and analytical skills coupled with your highly organized, conscientious approach. Pro-activity, tenacity and enthusiasm are essential, as is your ability to understand and work within our competitive market. Your already developed marketing experience as an Assistant Marketing Manager or Marketing Manager will give you the experience you need to drive this great brand forward. You will also have:

•   Minimum 3-5 years of successful & progressive brand/product management experience (including leading multiple agency and cross functional teams) from CPG, or OTC/Consumer Health environments.
•   Have an entrepreneurial spirit and thrive on creating, and inspiring others, to envision the potential of dynamic new brands or opportunities
•   Demonstrated experience and agility in driving consumer demand with emphasis on strong knowledge of marketing vehicles and marketing fundamentals including digital media and influencer marketing platforms.
•   Visionary, decisive, and analytical nature with the ability to drive business results at the strategic and executional levels.
•   Agile and able to pivot in a fast paced ever changing environment, comfortable taking calculated risks and doing things differently to carve a new way forward.
•   Ability to manage high priority, complex, and strategic initiatives.
•   Knowledge of financial planning, forecasting assortment planning and inventory management.
•   Must be a team player and demonstrate collaboration skills.

What you need to know

What can we offer in return? Great benefits you’d expect from a business the size of Nestle including a comprehensive total rewards benefits package including Health and Dental benefits that start on day one as well as a Company matched retirement savings plan, Excellent training and development programs as well as opportunities to grow within the company.

We will be considering applicants as they apply, so please don’t delay in submitting your application.

Nestlé is an equal opportunity employer committed to diversity and inclusion. If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you to ensure that you are able to fully participate in the process.

North York, CA