Position Snapshot

Business area: Holistic Health

Job title: Sales Lead Channel & Category

Location: North York (Hybrid)

Reports To: VP Head of Canada

A little about us

Position Summary

We are seeking a dynamic Sales Lead to join our Holistic Health Canada team, reporting to the Head of Canada for the business. In this role, you will be responsible for driving profitable growth, distribution expansion, category opportunities, and commercial execution for Nature’s Bounty and SISU across the Canadian market. This role serves as the commercial lead for assigned channels and customers, developing channel strategies, customer growth plans, e-commerce, category insights, and execution priorities that strengthen brand performance and market share.

A day in the life of a Sales Lead

As a Sales Lead, you will play an important role in driving growth with your assigned customer base. This position offers an excellent opportunity to expand your sales and commercial leadership capabilities while leading joint business planning initiatives that deliver sustainable growth and shared success for both our customers and the Holistic Health Canada Vitamins, Minerals & Supplements (VMS) business.

You will also:

• Develop and execute channel and customer strategies to drive revenue, profit, market share, distribution, and category growth across Canadian retail channels.
• Lead e-commerce strategy and execution, driving online growth through optimized assortment, digital shelf presence, promotions, and strong partnerships with retail and digital customers.
• Lead annual business planning, translating company objectives into actionable customer, distributor, and channel growth plans.
• Build strong strategic relationships with retailers and distributors, identifying opportunities across assortment, merchandising, promotions, innovation, and category development.
• Develop deep expertise in the VMS category, leveraging consumer, retailer, distributor, competitive, and market insights to identify growth opportunities.
• Lead category development initiatives, including assortment optimization, shelf productivity, shopper engagement, and fact-based recommendations to customers and distributors.
• Drive excellence in commercial execution, including product launches, distribution gains, promotional programs, merchandising, and third-party sales force execution.
• Deliver revenue, profit, and market share targets, managing customer P&Ls, distributor contracts, trade investments, and promotional ROI to support profitable growth.
• Partner with Finance and Demand Planning on forecasting, identifying business risks and opportunities and implementing corrective actions as needed.
• Collaborate cross-functionally with Marketing, Consumer Engagement & Experience, Supply Chain, Finance, Regulatory Affairs, and Customer Service to deliver business priorities and innovation launches.
• Monitor market, competitive, pricing, consumer, and retailer trends, translating insights into recommendations and action plans that strengthen business performance.

What will make you successful?

• Bachelor's degree in Business Administration, Marketing, Commerce, or related field.
• MBA is a plus
• +10 yrs of experience in Consumer Packaged Goods (CPG), Health & Wellness, Consumer Health, or Retail industries.
• Experience leading a top Customer Team (Amazon, Walmart, Costco)
• Customer Strategy, Sales Operation Catman and experience
• Experience managing national retail accounts, customer and distributor relationships.
• Demonstrated success in category management, key account management, or sales leadership roles.
• Experience within the Vitamins, Minerals & Supplements, Consumer Health, Natural Health Products, or OTC categories is strongly preferred.
• Experience working with major Canadian retailers and distributors is preferred
• Strong understanding of retail dynamics, category management, customer economics, and market trends.
• Experience leveraging consumer, shopper, and market insights to influence decisions.
• Strong analytical capabilities and data-driven decision-making.
• Ability to build credibility and influence external and internal stakeholders.
• Strong negotiation and relationship management skills.
• Experience managing budgets, forecasting, trade investments, and P&L accountability.
• Advanced proficiency with retail and syndicated data sources.
• Excellent verbal, written, and presentation skills.
• Strong storytelling skills with the ability to influence senior stakeholders.
• Demonstrated ability to lead cross-functional initiatives and drive business results without direct authority.
• Strong project management and prioritization skills.