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Assistant Media and Performance Manager
Assistant Media and Performance Manager
Position Snapshot
Location: Petaling Jaya, Selangor, MY
Company: Nestlé Malaysia
Full-time
Bachelor's degree in relevant field
3-5 years of experience
A day in the life of...
- Maximize brand awareness and campaign visibility through ATL and digital media channels
- Drive media strategy for the year
- Drive targeted audiences to Nespresso channels to increase retention and to acquire new customer in a cost efficient way
- Develop, implement, monitor and manage all online acquisition channels on a daily basis (Managing)
- Gather insights continously and build reports to give stakeholders a clear view on the media channel performance and ROI's
- Localize and execute the global media strategy and develop ATL campaign materials for B2C
- Develop, execute and evaluate communications and assets for all channels (in line with local market needs)
- Manage creative and performance media agencies to insure proper and on-time delivery of qualitative online and offline material (banners, videos, ad copy) and campaigns.
- Manage day-to-day online acquisition tactics according to plan (SEM, Comparison, Retargetting, Programmatic, Custom Audiences)
- Regularly track and optimize campaigns, based on results to reach performance objectives
What will make you successful
- 3-5 years experience in digital acquisition activities driving audience on websites (SEM, Performance, Comparison, Programmatic, Retargeting, Custom Audiences).
- DMP, DSP, DoubleClick , Search (Google Certification a plus) and SEO experience highly recommended
- Experience in brand management
- Ideally someone with AT experiences
- Ability to work independently
Position Snapshot
Location: Petaling Jaya, Selangor, MY
Company: Nestlé Malaysia
Full-time
Bachelor's degree in relevant field
3-5 years of experience
A day in the life of...
- Maximize brand awareness and campaign visibility through ATL and digital media channels
- Drive media strategy for the year
- Drive targeted audiences to Nespresso channels to increase retention and to acquire new customer in a cost efficient way
- Develop, implement, monitor and manage all online acquisition channels on a daily basis (Managing)
- Gather insights continously and build reports to give stakeholders a clear view on the media channel performance and ROI's
- Localize and execute the global media strategy and develop ATL campaign materials for B2C
- Develop, execute and evaluate communications and assets for all channels (in line with local market needs)
- Manage creative and performance media agencies to insure proper and on-time delivery of qualitative online and offline material (banners, videos, ad copy) and campaigns.
- Manage day-to-day online acquisition tactics according to plan (SEM, Comparison, Retargetting, Programmatic, Custom Audiences)
- Regularly track and optimize campaigns, based on results to reach performance objectives
What will make you successful
- 3-5 years experience in digital acquisition activities driving audience on websites (SEM, Performance, Comparison, Programmatic, Retargeting, Custom Audiences).
- DMP, DSP, DoubleClick , Search (Google Certification a plus) and SEO experience highly recommended
- Experience in brand management
- Ideally someone with AT experiences
- Ability to work independently
PETALING JAYA, MY, 47810
PETALING JAYA, MY, 47810