Position Snapshot

Location: Petaling Jaya, Selangor, MY
Company: Nestlé Malaysia (Cereal Partners)
Full-time
Bachelor’s Degree
2 years of experience

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.

We are looking for a Brand Executive to delight target consumers, build a strong brand and generate strong brand building results through active planning and implementation of initiatives to grow market share and category for the assigned category portfolio.

A day in the life of...

• Responsible for generating compelling consumer insight to develop winning strategies for brands vs competition.
• Contribute in the development of marketing plans in the ICP process by identifying the key opportunities(incorporating understanding on consumers, competition and external environment) and developing action plans for the brands in line with business objectives.
• Responsible for creating engaging brand experience through strong Big Ideas at relevant consumer touch points including consumer promotions.
• Contribute ideas, engagement strategies and creates attractive and rewarding brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the brand image.
• Contribute to the marketing strategy by having regular field visits, consumer immersion and social listening to gather all information and knowledge that will be used as inputs in developing the next strategy.

What will make you successful

• 2-3 years of experience and strong functional skill in consumer and/or brand marketing.
• Brand Marketing experience with success record in building brands based on consumer insights