Position Snapshot

Location: Petaling Jaya, Selangor, MY
Company: Nestlé Malaysia  
Full-time
Bachelor’s Degree
5+ years of experience

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.

We are looking for a Programmatic Manager to act as specialist on programmatic, creating audiences and segmentations for key targets, leveraging the power of data in our communications as a competitive advantage.  Leveraging analytics to power optimization for data driven and predictive marketing.

A day in the life of...

Leverage data strategy in building key audiences and segmentation to implement Personalized Communication Experience at scale as a competitive advantage for the company

• Collaborate within team and inter departments to assure the rich data strategy implementation in omnichannel media (own and paid) including SEM, e-retail, social media, display, video, etc) 
• Audiences created with Category and NIM relevance
• 1st party data generation with media partnerships and activations.
• Successful business case generation, with scalable learnings, documenting for knowledge transfer. 
• Evolution of the ecosystem in cookie less future to keep activating 1st party data on future Ecosystem                     
   

What will make you successful

Key Experiences 

• Min 5 years of experience in Digital Marketing teams or Digital Media within media agency or client. Performance Business expertise valuable.
• Knowledge and experience working with DMP's (Salesforce DMP as focus , or Adobe Audience Manager, Bluekai, Weborama, Eulerian,..).  
• Experience in Tag management systems (GTM, DTM, Tealium IQ). 
• Knowledge in Programmatic Buying (DSP's), adservers (DCM, Sizmeck), within the Ad Tech ecosystem. 
• Deep knowledge of Google Analytics. 
• Valuable additional Digital background. 
  • Knowledge of main DSP Mediamath, DBM,Adform,Appnexus. 
  • Experience using Adservers for optimizing Adform, Weborama, Doubleclick,Sizmek 
  • Wide experience in Measurement and tracking.  Strong knowledge in Analytics and hands on Google Ecosystem.

Key requirement – soft skill

• As role requires collaboration with multiple internal and external parties, soft skill is a strong requirement in order to challenge, motivate and influence other stakeholders to effectively drive results.