Location: Petaling Jaya, Malaysia
Company: Nestlé Malaysia
Full-time
Bachelor’s Degree
8+ years of experience

Position Summary

As a Senior Brand Manager, you are to delight target consumers, build strong brands and generate strong brand building results.

A day in the life of a Senior Brand Manager

• Chooses target consumers by using attractiveness and ability to win, develops consumer insight, understands target consumer perceived values of brands.
• Develops Brand Essence (developed or applied from SBU / GMB).
• Delivers tastiest and healthiest food/beverage experiences within brand portfolio in a way that contributes to 60/40.
• In collaboration with CCSD, understand shopping behaviors and motivations of target consumers, helps design shopping experiences that delight consumers / shoppers.
• Develops brand portfolio strategy, contributes to pricing and promotional strategy, proposes brand portfolio for key channels and key customers.
• Develop and successfully execute Bigger, Bolder and Better innovation & renovation for her/his brands.
• Manages the development and execution of strong functionally aligned brand and ICP plans, responsible for the performance, health and strategic alignment with the MBS.
• Understands business impact and prioritizes PFME and TTS investment of her/his brands.
• Responsible for the development of OBIs and Big Ideas, engagement strategies and the creation of attractive and rewarding brand experiences.
• Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader.
• Demonstrate leadership and facilitate development of his/her team

What will make you successful

• Education: Bachelor’s degree in marketing, Sales, Business or equivalent.
• Experience: 5 years in marketing and 2 years in other function ideally in Sales at Nestlé or equivalent FMCG.
• Experience in leading and managing cross functional teams
• Experience in at least 1 product launch from ideation to launch

We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.