At Nespresso we believe that our people are the key to our success.  Born out of a passion for great coffee, innovative thinking, and the belief that consumer pleasure should be at the core of everything, our brand has continued to thrive thanks to a strong culture that still holds these principles central to everything that we do.

We have an exciting and unique opportunity for a Campaign Manager to join our Nespresso Marketing team located in Parnell on a 12 month maternity leave cover contract until mid April 2023.

We are looking for a passionate and experienced Campaign Manger who …

Will support the business to deliver commercial results through the management of the customer activations and communication strategies. Reporting to the Customer Experience and Insights Manger, you will be someone who has strong experience in managing campaigns, reporting and analysing CRM KPIs, as well as the execution of CRM communications plans.  You will assist in bringing Nespresso stories to life through direct marketing, ensuring Nespresso is positioned as the ‘ultimate coffee experience’ while delighting our customers. The ideal candidate will have a Minimum 3+ years in Campaign Marketing or CRM and experience in direct marketing and end to end management of direct marketing campaigns, segmentation analysis and optimisation. The ability to interpret large amounts of data from various data sources and deliver conclusive and insightful trends, with solid experience in making recommendations to management is essential for this role. Marketing experience gained in a premium, lifestyle consumer goods environment  will be highly regarded but is not essential. Your main responsibilities will include;

• Managing end to end development, execution and monitoring of New Zealand specific campaigns. This includes liaison with omni-channel leads, IS, supply chain and logistics teams. You will also directly manage the relationship with our mail house partners
• Outlining the customer targeting strategy, based on learnings from past campaigns/ test and learn approach
• Creative development and production of eDM and DM, in collaboration with creative agency and mailhouse partners
• Analysing and identifying trends in the customer active base (including e.g. customer attrition, consumption, passivity, channel mixity) and propose corrective actions
• Reporting and forecasting New Zealand CRM KPIs
• CRM campaign post analysis for New Zealand specific campaigns, product launches and/or promotions

How you will be rewarded…

With respect at our core, our employees have the space to be innovative and unique - all while working together as a vibrant and dynamic team. It's part of what makes working here an excellent experience, including the way we give back to our employees.

• Monthly Nespresso product credit and Welcome Gift
• Staff discounts across the Nespresso product range 
• Staff Recognition through our GreatNes awards

Interested? Apply Now!

Please note: To be considered for this role you must have full working rights within the relevant location.

Nespresso is committed to a diverse and inclusive workplace that respects and supports people to perform at their best and develop their full potential.