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B2B Brand & Product Manage - Marketing

B2B Brand & Product Manage - Marketing

Parnell, NZ, 1010

Parnell, NZ, 1010

At Nespresso we believe that our people are the key to our success. Born out of a passion for great coffee, innovative thinking, and the belief that consumer pleasure should be at the core of everything, our brand has continued to thrive thanks to a strong culture that still holds these principles central to everything that we do.

 

Nespresso New Zealand currently has a fantastic opportunity for a dedicated B2B Brand & Product Manager, who will manage the B2B product portfolio of coffee, machines, accessories and services, by implementing a combination of global product launches and market specific local initiatives. 

 

Reporting to the Marketing Manager, you will be responsible for achieving long-term business objectives while maintaining the focus on short-term goals. You will build key relationships with local and global internal stakeholders, across our existing B2B channels and will develop new routes to market. This position is pivotal to achieving B2B’s growth targets.

As our new B2B Brand & Product Manager, you will:

 

  • Build the annual strategy with the NZ Marketing Manager and NZ Commercial Manager
  • Operationalise B2B as part of the Nespresso Masterbrand
  • Project management of all permanent and non-permanent (IAP) launches in the area of coffee, machines, accessories and commercial value propositions
  • Provide input into monthly sales forecasting based on the product launches and commercial value propositions
  • Maximize impact of communications, particularly in the spaces digital and CRM
  • Be the liaison with Sales and eBusiness to optimise content the trade marketing material and the B2B website

To be successful in this role, you will have:

 

At least 5+ years’ experience in the B2B marketing space gained across various channels such as Offices and HoReCa.

This role covers the full spectrum of marketing activity so you will need excellent skills in Brand & Product Management and have exposure to CRM activities. Any additional experience in a premium, lifestyle consumer goods environment will be advantageous.

 

 

Interested? Apply Now!

 

 

Please Note: To be eligible for this role you must have full working rights in New Zealand.

 

At Nespresso we believe that our people are the key to our success. Born out of a passion for great coffee, innovative thinking, and the belief that consumer pleasure should be at the core of everything, our brand has continued to thrive thanks to a strong culture that still holds these principles central to everything that we do.

 

Nespresso New Zealand currently has a fantastic opportunity for a dedicated B2B Brand & Product Manager, who will manage the B2B product portfolio of coffee, machines, accessories and services, by implementing a combination of global product launches and market specific local initiatives. 

 

Reporting to the Marketing Manager, you will be responsible for achieving long-term business objectives while maintaining the focus on short-term goals. You will build key relationships with local and global internal stakeholders, across our existing B2B channels and will develop new routes to market. This position is pivotal to achieving B2B’s growth targets.

As our new B2B Brand & Product Manager, you will:

 

  • Build the annual strategy with the NZ Marketing Manager and NZ Commercial Manager
  • Operationalise B2B as part of the Nespresso Masterbrand
  • Project management of all permanent and non-permanent (IAP) launches in the area of coffee, machines, accessories and commercial value propositions
  • Provide input into monthly sales forecasting based on the product launches and commercial value propositions
  • Maximize impact of communications, particularly in the spaces digital and CRM
  • Be the liaison with Sales and eBusiness to optimise content the trade marketing material and the B2B website

To be successful in this role, you will have:

 

At least 5+ years’ experience in the B2B marketing space gained across various channels such as Offices and HoReCa.

This role covers the full spectrum of marketing activity so you will need excellent skills in Brand & Product Management and have exposure to CRM activities. Any additional experience in a premium, lifestyle consumer goods environment will be advantageous.

 

 

Interested? Apply Now!

 

 

Please Note: To be eligible for this role you must have full working rights in New Zealand.

 

Apply now »