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Channel Category Sales Development Manager

Channel Category Sales Development Manager

Riyadh, SA, 295509

Riyadh, SA, 295509

Position Snapshot

Location: Riyadh, Saudi Arabia
Company: Nestlé Saudi Arabia

Category: Breakfast Cereals (Cereals Partners Worldwide)
Full-time

Position Summary

To adapt category strategies to country needs and drive/manage them across channels/customers and follow through on the execution of category/brand plans to achieve set KPIs.

A day in the life of...

Responsible to ensure that category volume/value and RIG are achieved by country within category allocated budgets
• Translate Market category & brand objectives into country/channel category objectives in coordination with the sales teams while understanding and analyzing the ICP Process: Situation Analysis, Creating Winning Channel Activations and Obectives,Strategy, Tactics and Activities (OSTA)
• Define and help maintain the core range distribution and merchandizing guidelines by channel.
• Analyze and recommend action plans, when needed, on numeric distribution, weighted distribution, core range, planograms
• Ensure efficient implementation & evaluation of POS Material at point of purchase based on picture of success and merchandising guidelines in alignment with the sales team (Quantities & Timelines) and the effective utilization of POS Material according to trade plans.
• Ensure efficient implementation & evaluation of POS Material at point of purchase based on picture of success and merchandising guidelines in alignment with the sales team (Quantities & Timelines) and the effective utilization of POS Material according to trade plans
• Lead and execute regional activities and country specific promotional process per category based on regional and local promo SOP (Defining objectives, briefing, coordinating the implementation and Pre/Post evaluation of all promotions)
• Responsible to conduct market visits in the country across all channels focusing on POP drivers, shelf life, and competitor activities. Based on shopper observation, recommend actionable in store solutions within the trade channels.
• Lead the Monthly sales review process at country level and participate in the Monthly Business Planning Cycle (MBPC) meetings
• Ensure effective new product launches and/or line extensions on a country level through the implementation plan and  organizing category roadshows/ presentations for the sales teams
• Responsible (with the Brand Manager) for defining and optimizing Delegated PFME strategy and allocation, annual budgets and investment, accountable for tracking and maintaining spending.
• Accountable (with Channel Managers/ KAM’s) for defining and optimizing TTS strategy and allocation, annual budgets and investment at an OPC level. CCSDM is required to track the TTS on monthly basis by activity and ensure optimal spending.
• Analyze and provide recommendations/action plans for country retail audit reports (Market share, distribution, etc.) where applicable and analyze and action sell-out data (SAGE) tool for regional key accounts
 

What will make you successful
  • Bachelor’s degree in Commerce or any related field
  • 4 years+ experience in sales and trade marketing
  • Strong operational experience
  • Ability to multi-task and work under pressure
  • Strong stakeholder management
  • Excellent communication and presentation skills
  • Ability to work autonomously
Position Snapshot

Location: Riyadh, Saudi Arabia
Company: Nestlé Saudi Arabia

Category: Breakfast Cereals (Cereals Partners Worldwide)
Full-time

Position Summary

To adapt category strategies to country needs and drive/manage them across channels/customers and follow through on the execution of category/brand plans to achieve set KPIs.

A day in the life of...

Responsible to ensure that category volume/value and RIG are achieved by country within category allocated budgets
• Translate Market category & brand objectives into country/channel category objectives in coordination with the sales teams while understanding and analyzing the ICP Process: Situation Analysis, Creating Winning Channel Activations and Obectives,Strategy, Tactics and Activities (OSTA)
• Define and help maintain the core range distribution and merchandizing guidelines by channel.
• Analyze and recommend action plans, when needed, on numeric distribution, weighted distribution, core range, planograms
• Ensure efficient implementation & evaluation of POS Material at point of purchase based on picture of success and merchandising guidelines in alignment with the sales team (Quantities & Timelines) and the effective utilization of POS Material according to trade plans.
• Ensure efficient implementation & evaluation of POS Material at point of purchase based on picture of success and merchandising guidelines in alignment with the sales team (Quantities & Timelines) and the effective utilization of POS Material according to trade plans
• Lead and execute regional activities and country specific promotional process per category based on regional and local promo SOP (Defining objectives, briefing, coordinating the implementation and Pre/Post evaluation of all promotions)
• Responsible to conduct market visits in the country across all channels focusing on POP drivers, shelf life, and competitor activities. Based on shopper observation, recommend actionable in store solutions within the trade channels.
• Lead the Monthly sales review process at country level and participate in the Monthly Business Planning Cycle (MBPC) meetings
• Ensure effective new product launches and/or line extensions on a country level through the implementation plan and  organizing category roadshows/ presentations for the sales teams
• Responsible (with the Brand Manager) for defining and optimizing Delegated PFME strategy and allocation, annual budgets and investment, accountable for tracking and maintaining spending.
• Accountable (with Channel Managers/ KAM’s) for defining and optimizing TTS strategy and allocation, annual budgets and investment at an OPC level. CCSDM is required to track the TTS on monthly basis by activity and ensure optimal spending.
• Analyze and provide recommendations/action plans for country retail audit reports (Market share, distribution, etc.) where applicable and analyze and action sell-out data (SAGE) tool for regional key accounts
 

What will make you successful
  • Bachelor’s degree in Commerce or any related field
  • 4 years+ experience in sales and trade marketing
  • Strong operational experience
  • Ability to multi-task and work under pressure
  • Strong stakeholder management
  • Excellent communication and presentation skills
  • Ability to work autonomously
Apply now »