Position Snapshot

Location: Singapore
Company: Nespresso Singapore  
Full-time
Bachelor’s Degree
3+ years of experience

Position Summary

Joining Nespresso means embarking on an unique adventure within a growing, innovative company.  At Nespresso, you will learn about our passion for perfection and for the exceptional, and about our values, which are guided by this same passion: Nespresso excellence.

We are looking for a Consumer Experience & Data Insights Analyst to be part of our exciting Nespresso Singapore team. In this position, you will take charge of Nespresso’s end-to-end customer lifecycle and CRM plans, conducting analyses and bringing your insights to life. This will help maximise Nespresso’s customer lifetime value through increasing consumption and building loyalty.

A day in the life of Consumer Experience & Data Insights Analyst

• Develop and execute CRM activities for both B2C & B2B with aim to build loyalty & drive consumption, taking into account international strategy & guidelines.
• Optimization of CRM/marketing activities by defining market sectors and customer selection based on customer profiling and segmentation
• Interpret data to gain deeper understanding of our customers to develop customer-led insights.
• Spontaneous initiation of any analysis that can generate customer insight or operational projects to add value to the customer relationship
• Assessment of CRM programs, member communications and promotional activities, providing actionable insights to maximise ROI
• Analyse performance of campaigns with concrete learnings & recommendations moving forward
• Custodian of customer database with specific responsibility for maintenance and management of customer data to ensure data integrity

What will make you successful

• 3-5 years experience in data analytics in a marketing or campaign management environment.
• Bachelors’ Degree in Quantitative field, such as Statistics, Economics, Business Analytics, Business Management, or Marketing
• Experience in working with SQL or other relational databases.
• Experience in a customer retention role is an advantage