Position Snapshot

Nestlé Purina Petcare

Changi Business Park, Singapore

8+ years of experience

Position Summary

At Nestlé Purina Petcare, we are passionately committed to enriching the lives of pets and the people who love them. Our dedication to pets, and their owners, directs everything we do, every day, everywhere. Today, Nestlé Purina Petcare is one of the world’s leading pet care companies. We offer an attractive and dynamic work environment with a high focus on developing people.

As a Consumer & Marketplace Insights Manager, you will be responsible for driving consumer and category insights while identifying white space opportunities across regional and market teams. You will play a pivotal role in ensuring comprehensive understanding of consumer needs in the organisation, thereby future-proofing our strategy and supporting effective brand building and decision-making both now and in the future.

This position is instrumental in shaping brand strategy, which encompasses brand innovation, communication and media planning, pricing, and packaging. You will collaborate closely with the Regional Brand Leads and the Marketing Leadership Team to enhance brand equity, stimulate consumer demand, and achieve market share growth.

Additionally, your role will be critical in delivering and integrating global best practices in consumer insights within the marketing leadership community across the Asia, Oceania and Africa region.

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A day in the life of a Consumer Marketplace Intelligence Manager...

• Drive Comprehensive Consumer Understanding: Lead initiatives to deeply understand consumer needs in collaboration with brand builders. Continuously generate insights and implement appropriate actions across regional and market teams. Develop a nuanced understanding of consumer segmentation, identify target consumers, create consumer portraits, and derive core insights that highlight what drives consumer satisfaction and demand for our brands
• Lead Foundational Research Programs: Oversee the regional foundational research program to deliver critical insights and consumer empathy, including consumer segmentation, brand health tracking, consumer trends, usage and attitudes studies.
• Monitor External Trends: Proactively scan the external environment to identify and assess emerging consumer trends and innovative thinking. Leverage these insights to build competitive advantages and innovation opportunities across the portfolio and regional markets.
• Enhance Consumer and Shopper Insights: Provide expertise and leadership in consumer and shopper insights across all brand building fundamentals. This includes creating engaging brand experiences, guiding brand essence and properties, winning with shoppers, executing flawless plans, innovating boldly, and delighting consumers with exceptional product and packaging experiences.
• Develop CMI Methodologies and Tools: Continuously refine and apply innovative research tools and methodologies while optimizing the outputs of various research instruments to enhance consumer understanding for the region, markets, and cross-functional stakeholders.
• Ensure Effective Research Standards: Implement and uphold effective methodologies, guidelines, and standards across all research projects. Manage agency partnerships to ensure alignment with business objectives and deliver accurate analysis and actionable business recommendations.
• Synthesize Consumer Knowledge: Continuously enhance consumer knowledge and synthesize insights to deliver high-impact, insight-based recommendations that inform brand and business strategies, ensuring success in the marketplace.

What will make you successful

• University Degree (or equivalent) in Marketing or Business
• 8+ years’ experience in market research at Nestlé or equivalent FMCG and / or strategic planning at Communication Agency. FMCG experience is essential
• Expertise in CMI methodologies applying to product innovation, packaging and creative / media communication
• Experience in leading and managing teams and external agency partners
• Regional or Multi market experience is essential
• Petcare category experience preferred