Brand Marketing Manager - Nescafe & Seattle's Best Coffee

Foods people love. Brands people trust. And a career that nourishes your future like no other.

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

This position is not eligible for Visa Sponsorship.

Position Summary

Are you a dynamic and strategic thought leader and aspire to be a part of a multifaceted and collaborative cross-functional team? Do you love crafting marketing and business strategies that drive new household penetration growth, market share and loyalty? Are you interested in being the Marketing leader that brings to life a Hispanic and broader Multicultural strategy to unlock consumer value and meaningful portfolio growth for the leader in Coffee? If so, this role just might be for you.

We are looking to welcome an extraordinary marketing, brand and business leader with a passion for Marketing Communications, a strategic business mindset and a passion to enlist and engage new and existing coffee households.

This critical role is responsible for leading our Core business, brand, consumer and communication strategy for NESCAFÉ and its portfolio of brands as well as managing Seattle’s Best Coffee – a local coffee gem. You will help to set a vision, key objectives and content strategy, and will lead marketing plan execution for our Hispanic & Multicultural communication, Taster’s Choice Defense and media approach as well as the above-the-line and below-the-line tactics. You will be a champion for our personalized targeting initiatives including influencing our CRM approach and omni communications roll-out while driving optimization to improve return on overall advertising spending.

Responsibilities

Managing a direct report to ensure the successful delivery of core plans and programs
Accountable for ensuring the successful measurement of core base programs through a combination of Marketing Mix tools as well as regression simulations
Brand leadership accountability for the Seattle’s Best Coffee business. This will involve leading strategic business planning, on-going portfolio management as well as defining innovation renovation strategy to optimize the core coffee business in both Roast & Ground and K-Cups
Uphold strong partnership with global and U.S. teams- both internal and external, to build and execute critical and core programs and campaigns to bring to life our Sustainability agenda, superior coffee equities and global strengths to win with the U.S. coffee consumer

Qualifications

5+ years’ experience in a marketing, brand management or product management role
5+ years’ experience leading the development of new or existing products or strategies from conception to implementation
3+ years’ experience managing two or more budgets
Bachelor’s degree or four years US military experience in a related MOS/C
MBA Preferred

Experience

Experience managing a direct report (preferred)
Strong communication and creative evaluation skills
Agency relations experience strongly preferred
Fluent knowledge of marketing vehicles and marketing fundamentals strongly preferred
Comfortable presenting to Senior Leadership
Strong analytical and technical skills; very comfortable with syndicated data
Excellent knowledge of financial planning, forecasting assortment planning and inventory management
Demonstrated agility in analyzing business trends and financial metrics, including sales, return on investments, and profit and loss
Must be able to work in a matrix environment and collaborate cross functionally
Strong interpersonal and influencing skills
Ability to work both independently and as part of a team
Strong organizational and problem-solving abilities
Functions effectively with ambiguity and change
Previous renovation or innovation strategy and/or Sales experience an asset

Requisition ID

154960

#LI-MF1

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.

Foods people love. Brands people trust. And a career that nourishes your future like no other.

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

This position is not eligible for Visa Sponsorship.

Position Summary

Are you a dynamic and strategic thought leader and aspire to be a part of a multifaceted and collaborative cross-functional team? Do you love crafting marketing and business strategies that drive new household penetration growth, market share and loyalty? Are you interested in being the Marketing leader that brings to life a Hispanic and broader Multicultural strategy to unlock consumer value and meaningful portfolio growth for the leader in Coffee? If so, this role just might be for you.

We are looking to welcome an extraordinary marketing, brand and business leader with a passion for Marketing Communications, a strategic business mindset and a passion to enlist and engage new and existing coffee households.

This critical role is responsible for leading our Core business, brand, consumer and communication strategy for NESCAFÉ and its portfolio of brands as well as managing Seattle’s Best Coffee – a local coffee gem. You will help to set a vision, key objectives and content strategy, and will lead marketing plan execution for our Hispanic & Multicultural communication, Taster’s Choice Defense and media approach as well as the above-the-line and below-the-line tactics. You will be a champion for our personalized targeting initiatives including influencing our CRM approach and omni communications roll-out while driving optimization to improve return on overall advertising spending.

Responsibilities

Managing a direct report to ensure the successful delivery of core plans and programs
Accountable for ensuring the successful measurement of core base programs through a combination of Marketing Mix tools as well as regression simulations
Brand leadership accountability for the Seattle’s Best Coffee business. This will involve leading strategic business planning, on-going portfolio management as well as defining innovation renovation strategy to optimize the core coffee business in both Roast & Ground and K-Cups
Uphold strong partnership with global and U.S. teams- both internal and external, to build and execute critical and core programs and campaigns to bring to life our Sustainability agenda, superior coffee equities and global strengths to win with the U.S. coffee consumer

Qualifications

5+ years’ experience in a marketing, brand management or product management role
5+ years’ experience leading the development of new or existing products or strategies from conception to implementation
3+ years’ experience managing two or more budgets
Bachelor’s degree or four years US military experience in a related MOS/C
MBA Preferred

Experience

Experience managing a direct report (preferred)
Strong communication and creative evaluation skills
Agency relations experience strongly preferred
Fluent knowledge of marketing vehicles and marketing fundamentals strongly preferred
Comfortable presenting to Senior Leadership
Strong analytical and technical skills; very comfortable with syndicated data
Excellent knowledge of financial planning, forecasting assortment planning and inventory management
Demonstrated agility in analyzing business trends and financial metrics, including sales, return on investments, and profit and loss
Must be able to work in a matrix environment and collaborate cross functionally
Strong interpersonal and influencing skills
Ability to work both independently and as part of a team
Strong organizational and problem-solving abilities
Functions effectively with ambiguity and change
Previous renovation or innovation strategy and/or Sales experience an asset

Requisition ID

154960

#LI-MF1

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.

Seattle, WA, US, 98104