Director Consumer Insights
Director Consumer Insights
Foods people love. Brands people trust. And a career that nourishes your future like no other.
If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.
We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.
This position is not eligible for Visa Sponsorship.
POSITION SUMMARY:
Do you want to be a key driver in leading consumer and marketplace insights for the world’s largest Food and Beverage Company? We are looking for a skilled Director of Consumer & Marketplace Insights to lead the identification of consumer and marketplace insights in support of Nestle USA’s corporate growth strategy. This position’s role is to lead the development of high-impact insight-based recommendations that drive category and brand strategies for our Nestle Coffee Partners division, where you will work closely with some of the world’s most iconic brands like Starbucks and Nescafe. The CMI Director is the business co-pilot responsible for synthesizing, developing, and driving action around consumer insights across the category using diverse sources. More importantly, as Co-Pilot you will be fierce advocate the Consumer, Category and Shopper with the division leadership team to ensure Nestle’s growth plans are rooted in consumer and customer needs.
Success is highly dependent on your ability to lead through influence and collaborating closely with other functions to gain alignment and support. Also, seeking someone who thrives in a culture that requires high agility, flexibility in your ways of working to adjust to multiple demands, shifting business needs and priorities, and rapid change.
PRIMARY RESPONSIBILITIES:
Leadership & Consulting
- Compile and synthesize existing knowledge to create new category insights and communicate a holistic view of the consumer to drive business value.
- Proactively collaborate with cross-divisional, cross-functional and external experts to support brands’ innovation strategies.
- Collaborate with Marketing and Sales to create and implement a 3-year consumer centric NUSA plan to impact, drive and/or sustain long-term brand health including equity, awareness and engagement.
- Ensure integration across the Consumer, Analytics and Shopper Insights functions with the CMI team to drive a holistic view of the consumer, shopper and category, leading with a one team voice.
- Redefine medium-value requests and eliminate or outsource low-value requests.
- Performance will be measured on the ability to change thinking, decisions and business strategy.
Develop Platform Insights/Foresight
- Proactively pursue opportunities for impact by systematically seeking and exploiting opportunities to leverage research/learning on high-value topics unseen or ignored by business partners and use influence to activate those opportunities.
- Take a “test-and-learn” approach to innovation and incubate novel or “edgy” techniques with high potential.
- Create and communicate a horizon view of the category to provide foresight and embed a culture of consumer empathy across cross functional teams
Manage and Develop Team
- Create a cohesive and collaborative CMI function across categories and business teams.
- Equip Brand and Innovation Consultants with the tools they can use to further their own influence while defending resourcing decisions to business partners
- Set clear expectations, create tools and provide ongoing reinforcement for risk-taking and the support of new ideas
- Evaluate Brand and Innovation Consultants skills to identify areas for focused training and coaching
Budget & Vendor Management
- Develop an annual plans and budgets to closely align the efforts of Marketing and Sales to generate optimal demand for our brands
- Leverage strategic assets to create a non-monetary, reciprocally valuable relationship with suppliers, motivating above-and-beyond support and true partnership
REQUIREMENTS AND MINIMUM EDUCATION LEVEL:
- B.A./B.S. in Marketing, Economics, Psychology, or Sociology required. Relevant Master's degree or MBA strongly preferred.
- Minimum of seven (7) years of insights & analytics or marketing research experience in a consumer packaged goods company
- Proven track record of using insights to solve complex business issues and independently managing research in a high performance culture
- Candidate must possess a strong drive for results with a passion for the consumer and marketing.
SKILLS:
- Cross-Project Insight Integration – Applying – Synthesize information from multiple sources to create new insights
- Knowledge Agenda Development – Applying – Identify broad themes or learning gaps for future research based on accumulated knowledge
- External Marketplace Focus – Leading – Articulates Marketing trends & the competitive landscape within the world of Food & Beverage
- Communication – Leading – Tailoring content and purposeful communication
- Influence – Leading – Active listening, negotiation, persuasion and courage, across all levels
- Business Problem Solving – Leading – Diagnosis and framing the problem, business knowledge and acumen, recommendation development
- Consumer Empathy – Leading - Can articulate basic behaviors and motivations of consumers
- Insight Generation – Leading – Inductive reasoning, creativity, risk tolerance, and business judgement
- Strategic Thinking – Leading – Creates short-term marketing tactics that support long-term strategies and brand vision
- Brand Knowledge & Advocacy – Leading - Role-models brand expertise, eagerly engaging real consumers to optimize brand strategy and plans
Requisition ID: 268525
The approximate pay range for this position is $165,000-$230,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.
Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at About Us | Nestlé Careers (nestlejobs.com)
#LI-Hybrid
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Foods people love. Brands people trust. And a career that nourishes your future like no other.
If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.
We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.
This position is not eligible for Visa Sponsorship.
POSITION SUMMARY:
Do you want to be a key driver in leading consumer and marketplace insights for the world’s largest Food and Beverage Company? We are looking for a skilled Director of Consumer & Marketplace Insights to lead the identification of consumer and marketplace insights in support of Nestle USA’s corporate growth strategy. This position’s role is to lead the development of high-impact insight-based recommendations that drive category and brand strategies for our Nestle Coffee Partners division, where you will work closely with some of the world’s most iconic brands like Starbucks and Nescafe. The CMI Director is the business co-pilot responsible for synthesizing, developing, and driving action around consumer insights across the category using diverse sources. More importantly, as Co-Pilot you will be fierce advocate the Consumer, Category and Shopper with the division leadership team to ensure Nestle’s growth plans are rooted in consumer and customer needs.
Success is highly dependent on your ability to lead through influence and collaborating closely with other functions to gain alignment and support. Also, seeking someone who thrives in a culture that requires high agility, flexibility in your ways of working to adjust to multiple demands, shifting business needs and priorities, and rapid change.
PRIMARY RESPONSIBILITIES:
Leadership & Consulting
- Compile and synthesize existing knowledge to create new category insights and communicate a holistic view of the consumer to drive business value.
- Proactively collaborate with cross-divisional, cross-functional and external experts to support brands’ innovation strategies.
- Collaborate with Marketing and Sales to create and implement a 3-year consumer centric NUSA plan to impact, drive and/or sustain long-term brand health including equity, awareness and engagement.
- Ensure integration across the Consumer, Analytics and Shopper Insights functions with the CMI team to drive a holistic view of the consumer, shopper and category, leading with a one team voice.
- Redefine medium-value requests and eliminate or outsource low-value requests.
- Performance will be measured on the ability to change thinking, decisions and business strategy.
Develop Platform Insights/Foresight
- Proactively pursue opportunities for impact by systematically seeking and exploiting opportunities to leverage research/learning on high-value topics unseen or ignored by business partners and use influence to activate those opportunities.
- Take a “test-and-learn” approach to innovation and incubate novel or “edgy” techniques with high potential.
- Create and communicate a horizon view of the category to provide foresight and embed a culture of consumer empathy across cross functional teams
Manage and Develop Team
- Create a cohesive and collaborative CMI function across categories and business teams.
- Equip Brand and Innovation Consultants with the tools they can use to further their own influence while defending resourcing decisions to business partners
- Set clear expectations, create tools and provide ongoing reinforcement for risk-taking and the support of new ideas
- Evaluate Brand and Innovation Consultants skills to identify areas for focused training and coaching
Budget & Vendor Management
- Develop an annual plans and budgets to closely align the efforts of Marketing and Sales to generate optimal demand for our brands
- Leverage strategic assets to create a non-monetary, reciprocally valuable relationship with suppliers, motivating above-and-beyond support and true partnership
REQUIREMENTS AND MINIMUM EDUCATION LEVEL:
- B.A./B.S. in Marketing, Economics, Psychology, or Sociology required. Relevant Master's degree or MBA strongly preferred.
- Minimum of seven (7) years of insights & analytics or marketing research experience in a consumer packaged goods company
- Proven track record of using insights to solve complex business issues and independently managing research in a high performance culture
- Candidate must possess a strong drive for results with a passion for the consumer and marketing.
SKILLS:
- Cross-Project Insight Integration – Applying – Synthesize information from multiple sources to create new insights
- Knowledge Agenda Development – Applying – Identify broad themes or learning gaps for future research based on accumulated knowledge
- External Marketplace Focus – Leading – Articulates Marketing trends & the competitive landscape within the world of Food & Beverage
- Communication – Leading – Tailoring content and purposeful communication
- Influence – Leading – Active listening, negotiation, persuasion and courage, across all levels
- Business Problem Solving – Leading – Diagnosis and framing the problem, business knowledge and acumen, recommendation development
- Consumer Empathy – Leading - Can articulate basic behaviors and motivations of consumers
- Insight Generation – Leading – Inductive reasoning, creativity, risk tolerance, and business judgement
- Strategic Thinking – Leading – Creates short-term marketing tactics that support long-term strategies and brand vision
- Brand Knowledge & Advocacy – Leading - Role-models brand expertise, eagerly engaging real consumers to optimize brand strategy and plans
Requisition ID: 268525
The approximate pay range for this position is $165,000-$230,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.
Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at About Us | Nestlé Careers (nestlejobs.com)
#LI-Hybrid
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Seattle, WA, US, 98104
Seattle, WA, US, 98104
Nearest Major Market: Seattle