The Nestlé Professional Solutions at Nestlé USA leverages its position as the world's largest food and beverage company to bring brands that you enjoy in your home, to other areas of your life such as the workplace, restaurants, hotels, and your neighborhood College or University. Our portfolio of products and solutions includes beloved brands such as Stouffer's, Coffee mate, Nescafé, and Starbucks. With our extensive networks and industry knowledge, we offer unparalleled support and guidance to foodservice operators, ensuring their success in a competitive market. We strive to contribute to a healthier future by providing the finest ingredients and operational knowledge to every type of foodservice operation. The strength of our trusted brands is supported by a team of skilled professionals who are dedicated to deepening their industry experience. Our team of culinary experts and skilled product developers partner closely with foodservice professionals to generate creative, branded food and beverage solutions that address a wide variety of needs. Our employees thrive on opportunities to grow and develop within the food-service industry, ensuring that we are always at the forefront of industry trends and innovations.

This position is not eligible for Visa Sponsorship.

POSITION SUMMARY:

The Nestlé Professional Solutions Starbucks Foodservice (FS) business is seeking a Sr. Brand Marketing Associate with experience in product management and a track-record of success growing business via impactful go-to-market strategy to join our team. This role will develop strategic business and marketing plans and manage the product portfolio to achieve annual financial and business goals, while laying the foundation for future growth of the NPS Starbucks FS business.

The Sr. Associate Brand Marketing will play a central role in creating the strategy for profitable business growth, leading portfolio management including renovation & innovation, and supporting development of associate marketing plans. In collaboration with cross functional teams, including sales, commercial development, digital, and finance they will focus on developing and executing the category plans with a strong focus on channel strategy, portfolio management, digital marketing execution and sales support.

Key Responsibilities:

Consumer / Operator Knowledge:

• Develop a deep understanding of the demographics, psychographics, occasions, path to purchase, and behavioral drivers of the business’ operators and consumers through data and research to prioritize growth opportunities.
• Leverage data and trends to generate insights and transforming them into marketing innovations, brand building (communications) and go-to-market strategies.

Business Management:

• Develop B2B business and marketing strategy for the NPS Starbucks FS Busines including:
  • Develop communications and sales strategy leveraging industry insights, cross-functional team inputs, and sales data.
  • Develop go-to-market strategy in partnership with commercial development and sales organization to drive growth.
  • Oversee NPS Starbucks FS categories and seasonal events including product innovation and renovation project management, P&L management, asset development.
  • Work with cross-functional teams on development of NPS Starbucks FS categories and seasonal in accordance with business ICP and MBS plans.
  • Utilize strong strategic and communication skills and ability to assemble and motivate cross-functional teams including channel marketing, PD, R&D, sales, finance and supply chain to accomplish product innovation, renovation, and go-to-market plans.
  • Support partnership with external agency on marketing and demand generation strategy, asset development and marketing tactical execution.
  • Partner with Starbucks Corporate teams on new product launches and renovations and relevance for out-of-home.
  • Distributor marketing: collaborate with cross-functional team to analyze sales data and assess opportunities across distributor outlets, strategy development, and tactical execution.
  • Assess e-commerce opportunities and align with NP digital team on executing a solution.

Innovation:

• Within the context of the division's Innovation / Renovation strategy, support I&R pipeline development based on key consumer, shopper and marketplace data.
• In collaboration with cross-functional and external experts, lead innovation projects in support of the brand’s innovation strategy

Qualifications / Skills

• Bachelor’s degree in marketing or related field
• Master’s degree in business / marketing, or MBA,  preferred.
• Knowledge of budget control methods, policies, and procedures, P&L experience
• Strong presentation abilities (for external and internal audiences).
• Experience in syndicated data (IRI/Circana) preferred.

• At least 3-5+ years of experience in a role supporting marketing, brand management or product management and leading the development of new/existing products or strategies from conception to implementation.
• Demonstrated ability and initiative to drive cross-functional teams and agencies to deliver collective brand and business goals.

The approximate pay range for this position is $120,000.00 to $140,000.00. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.

Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits.  Incentives and/or benefit packages may vary depending on the position. Learn more at About Us | Nestlé Careers (nestlejobs.com)

Requisition ID: 336100 

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

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This position is not eligible for Visa Sponsorship. 
 

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