Apply now »

Senior Brand Experience Marketing Associate, Nescafé Communications

Senior Brand Experience Marketing Associate, Nescafé Communications

 

Foods people love. Brands people trust. And a career that nourishes your future like no other.

 

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

 

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

 

This position is not eligible for Visa Sponsorship.

 

 

As a Brand Experience Senior Associate, Nescafé Communications, you will play a central role in executing the business and communications strategy to deliver profitable growth and key near-term operations for the Nescafé portfolio. Responsible for managing all aspects of annual marketing and business strategy end-to-end including accountability for communications and media plans.  Collaboration with cross-functional teams including Sales, Operations, Global Business Partners and Finance will ensure executional excellence of our annual business plans. This role is accountable for championing the brand’s identity and knowing the consumer deeply to create a north star for all business and brand decisions. 

 

As Brand Experience Senior Associate, Nescafé, you will manage the development and implementation of a new umbrella communications campaign for our coffee portfolio, leading the collaboration of a multi-agency team and various internal and external stakeholders to align a Big Idea that meets the varying needs of the National and Shopper Marketing teams, and lead the development of a robust media plan and full suite of assets to address consumer and business objectives.  

 

KEY RESPONSIBILITIES:


Consumer & Customer Intimacy

  • Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand’s consumer through data and research.
  • Understand, validate and/or develop the consumer’s hidden universal truths to drive relevant communications. 
  • Analyzes data and synthesizes learning into insights to optimize plan and commercial investment decisions to deliver business results

Business Planning

  • P&L ownership to ensure that key business KPI’s are met—revenue, profit, market share and brand health.
  • End-to-end cross functional leadership to drive optimized portfolio & value chain
  • Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges. Track sales, consumption, and consumer trends to identify gaps / opportunities
  • Manage brand’s consumer marketing budget and demonstrate efficient and effective investment approach
  • Responsible for accurate and healthy demand forecast process including inventory at Warehouse, Customers as well as key demand fluctuations

Brand & Product Experience

  • Works with the internal teams and external creative / media agencies to develop marketing strategies and plans that 
  • increase awareness, penetration and / or purchase frequency
  • Identifies optimal engagement strategy and campaign structure to reach consumers when and where they are most 
  • receptive
  • Strong understanding of brand foundational tools and ensures the cultural relevance of the brand’s identity, essence, and activations across all touchpoints
  • Works to produce continuous growth out of total demand generation dollars; manages brand’s consumer marketing 
  • budget and demonstrate efficient and effective investment approach 
  • Management of budget, as well as evaluate share, sales and profit for the brand
  • Support packaging changes due to product, graphic and/or formula changes 

Commercial Excellence

  • Partners with Sales and Customers to execute strategy and win the sale in an omni-channel environment; 
  • understands how to maximize the business at retail and collaborates to execute 
  • Analyze promotional programs to maximize effectiveness/efficiency and make on-going recommendations for 
  • improvement / investment 
  • Support packaging changes due to product, graphic and/or formula changes


QUALIFICATIONS / CERTIFICATIONS:

  • Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience MBA preferred
  • Knowledge of budget control methods, policies and procedures
  • Ability to adapt quickly to change and deliver results
  • Ability to work independently and autonomously
  • Must have strong problem-solving and decision-making skills.
  • Excellent communication (both verbal and written) and interpersonal skills.
  • Ability to prioritize workload and self-manage projects, handle multiple tasks and meet strict deadlines.
  • Proficient in Microsoft Office Applications

 

CRITICAL EXPERIENCES

  • At least 3-5 years of work experience in marketing or brand management
  • Experience leading and influencing cross-functional teams and or agency partners utilizing strong negotiation and  relationship building skills
  • Experience leading marketing communication projects including digital and media strategies
  • Experience leveraging data, research and trends to generate insights to understand consumer behavior (IRI or Nielsen knowledge strongly recommended)
  • Demonstrated problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for challenging, undefined problems

 

The approximate pay range for this position is $130,000 to $145,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.

 

Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits.  Incentives and/or benefit packages may vary depending on the position. Learn more at About Us | Making an Impact | Nestle Careers (nestlejobs.com)

 

Requisition ID: 279540 

 

It is our business imperative to remain a very inclusive workplace.

 

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role.  In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities.  Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

 

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment.  All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

 

This position is not eligible for Visa Sponsorship.

 

 

 

Foods people love. Brands people trust. And a career that nourishes your future like no other.

 

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

 

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

 

This position is not eligible for Visa Sponsorship.

 

 

As a Brand Experience Senior Associate, Nescafé Communications, you will play a central role in executing the business and communications strategy to deliver profitable growth and key near-term operations for the Nescafé portfolio. Responsible for managing all aspects of annual marketing and business strategy end-to-end including accountability for communications and media plans.  Collaboration with cross-functional teams including Sales, Operations, Global Business Partners and Finance will ensure executional excellence of our annual business plans. This role is accountable for championing the brand’s identity and knowing the consumer deeply to create a north star for all business and brand decisions. 

 

As Brand Experience Senior Associate, Nescafé, you will manage the development and implementation of a new umbrella communications campaign for our coffee portfolio, leading the collaboration of a multi-agency team and various internal and external stakeholders to align a Big Idea that meets the varying needs of the National and Shopper Marketing teams, and lead the development of a robust media plan and full suite of assets to address consumer and business objectives.  

 

KEY RESPONSIBILITIES:


Consumer & Customer Intimacy

  • Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand’s consumer through data and research.
  • Understand, validate and/or develop the consumer’s hidden universal truths to drive relevant communications. 
  • Analyzes data and synthesizes learning into insights to optimize plan and commercial investment decisions to deliver business results

Business Planning

  • P&L ownership to ensure that key business KPI’s are met—revenue, profit, market share and brand health.
  • End-to-end cross functional leadership to drive optimized portfolio & value chain
  • Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges. Track sales, consumption, and consumer trends to identify gaps / opportunities
  • Manage brand’s consumer marketing budget and demonstrate efficient and effective investment approach
  • Responsible for accurate and healthy demand forecast process including inventory at Warehouse, Customers as well as key demand fluctuations

Brand & Product Experience

  • Works with the internal teams and external creative / media agencies to develop marketing strategies and plans that 
  • increase awareness, penetration and / or purchase frequency
  • Identifies optimal engagement strategy and campaign structure to reach consumers when and where they are most 
  • receptive
  • Strong understanding of brand foundational tools and ensures the cultural relevance of the brand’s identity, essence, and activations across all touchpoints
  • Works to produce continuous growth out of total demand generation dollars; manages brand’s consumer marketing 
  • budget and demonstrate efficient and effective investment approach 
  • Management of budget, as well as evaluate share, sales and profit for the brand
  • Support packaging changes due to product, graphic and/or formula changes 

Commercial Excellence

  • Partners with Sales and Customers to execute strategy and win the sale in an omni-channel environment; 
  • understands how to maximize the business at retail and collaborates to execute 
  • Analyze promotional programs to maximize effectiveness/efficiency and make on-going recommendations for 
  • improvement / investment 
  • Support packaging changes due to product, graphic and/or formula changes


QUALIFICATIONS / CERTIFICATIONS:

  • Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience MBA preferred
  • Knowledge of budget control methods, policies and procedures
  • Ability to adapt quickly to change and deliver results
  • Ability to work independently and autonomously
  • Must have strong problem-solving and decision-making skills.
  • Excellent communication (both verbal and written) and interpersonal skills.
  • Ability to prioritize workload and self-manage projects, handle multiple tasks and meet strict deadlines.
  • Proficient in Microsoft Office Applications

 

CRITICAL EXPERIENCES

  • At least 3-5 years of work experience in marketing or brand management
  • Experience leading and influencing cross-functional teams and or agency partners utilizing strong negotiation and  relationship building skills
  • Experience leading marketing communication projects including digital and media strategies
  • Experience leveraging data, research and trends to generate insights to understand consumer behavior (IRI or Nielsen knowledge strongly recommended)
  • Demonstrated problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for challenging, undefined problems

 

The approximate pay range for this position is $130,000 to $145,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.

 

Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits.  Incentives and/or benefit packages may vary depending on the position. Learn more at About Us | Making an Impact | Nestle Careers (nestlejobs.com)

 

Requisition ID: 279540 

 

It is our business imperative to remain a very inclusive workplace.

 

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role.  In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities.  Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

 

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment.  All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

 

This position is not eligible for Visa Sponsorship.

 

 

Seattle, WA, US, 98104

Seattle, WA, US, 98104


Nearest Major Market: Seattle

Apply now »