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Senior Manager Consumer Insights

Senior Manager Consumer Insights

 

Foods people love. Brands people trust. And a career that nourishes your future like no other.

 

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

 

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

 

This position is not eligible for Visa Sponsorship.

 

 

Do you aspire to become a leader in an organization that continues to fuel a portfolio of billion-dollar brands while constantly transforming to win in the future?  

 

Are you a pace-setter, risk taker, consumer obsessed leader who appreciates end-to-end thinking to truly make an impact? Do you care about building a people-focused culture while striving for your team’s bold ambitions to win? If you do, this role might just be for you. 

 

Position Summary: 

We're looking for a dynamic Consumer and Marketplace Insights Leader who can drive business results with market intelligence (Nielsen, IRI), deep consumer knowledge, and end-to-end thinking, who’s ready to challenge the status quo in Nestle’s biggest growth driver, and one of the most exciting CPG categories - coffee. You will have the opportunity to influence brand strategy, omni-channel communications, and innovation on iconic brands like Starbuck at Home, Seattle Best Coffee, NesCafe and Blue Bottle! 

 

In this role, you will make an impact as a consumer-centric thought leader, and co-pilot to your brand marketing teams. With data, insight and foresight expertise, you drive both short-term business volume drivers as well as diagnose the challenges and opportunities of the coffee category.  

 

You will inspire your partners to join you in a collective pursuit for Nestle Coffee Partners (NCP) to grow in this exciting, dynamic, and transformative category! 

 

Primary responsibilities: 

Leadership & Consulting 

  • Serve as the brand “co-pilot” by providing thought partnership with brand management through consumer and marketplace insight.  
  • Work with business partners to understand and explain business drivers, competitive challenges and forward-looking opportunities for growth, short term and long term. Go beyond the data, build a “what, so-what, now-what” narrative that will drive action and impact business growth. 
  • Build consumer empathy and understanding across the business team by effectively communicating existing climate and identifying actionable learning needs. Spot burning platforms and opportunities for strategic moves, and tactical opportunities.  
  • Continuously represent the voice of the consumer in an effort to know the consumer deeply and make decisions in favor of consumers. Understand consumers deeply, and uncover and translate data, to meaningful and compelling insights.  
  • Actively pursue opportunities for impact by discovering and sharing opportunities to showcase research / learning on high-value topics unseen or ignored by business partners. 
  • Use clear, strategy-aligned criteria to assess the value of projects. 
  • Collaborate across the Consumer & Marketplace Insights function to use our scale and increase speed via effectiveness and efficiencies. 

 

Develop Brand Insights 

  • Ensure consumers are at the heart of everything we do.  Infuse "consumer obsession" and champion the external view across our businesses.  Drive "consumer obsession" in the day to day. 
  • Communicate consumer and marketplace insights for brand using diverse and multiple sources (syndicated and custom research) 
  • Embed learning to increase the impact of insights into action by making them meaningful to the business strategy. Build the consumer story by connecting the dots across various pieces of research, primary and secondary, as well as behavioral data. Envisions impact of insights on the business, with an end-to-end thinking mindset. 
  • Focus on establishing business partners’ decisions and aligning the research agenda to them, then tailor communications of research findings to support upcoming decisions. 
  • Understands portfolio opportunity and pulls insight and foresight to support a full portfolio strategy. 
  • Redefine medium-value requests and eliminate or outsource low-value requests; challenge the need for learning as appropriate vs having courage to decide and go. 

 

Budget & Vendor Management 

  • Manage projects within approved budget. Ensure the research roadmap and budget align to key priorities across brand strategy, innovation, communications, and foresight. 
  • Provide research partners with access to all information available to ensure intimacy with NUSA. 
  • Use strategic assets to build non-monetary, reciprocally valuable relationship with suppliers, motivating above-and-beyond support and partnership. 

FINANCIAL/STRATEGIC IMPACT: Assists in achieving corporate objectives on Market Share, Sales Volume Growth, Brand Health, Return on Investment and Product Performance 

 

REQUIREMENTS AND MINIMUM EDUCATION LEVEL: 

  • Bachelor’s Degree in Marketing, Economics, Psychology, Sociology or related field required; MBA preferred. 
  • Minimum of 7+ years of marketing research experience with budget responsibility in a consumer-packaged goods company. 
  • Strong drive for results with a passion for the consumer and marketing. 
  • Business-owner vs. researcher mindset and proficiency in syndicated and custom data knowledge (Nielsen, IRI). 

REQUIREMENTS AND MINIMUM EDUCATION LEVEL:

  • Visible change agent with an entrepreneurial spirit and proven success in establishing progressive and advanced capabilities. 
  • Experience with developing and influencing brand strategy, omni-channel communications and innovation. 
  • Ability to work with Marketing teams to build short-term marketing tactics that support long-term strategies and brand vision. 
  • Experience in selecting appropriate, diverse research methodologies, designing research studies, and trying new methods when appropriate. 
  • Experience leading projects with ownership of budgets, research partners, research, and schedule. 
  • Strong sense of curiosity and desire to seek opportunities to self-educate on new methodologies and techniques, and general research and business news. 
  • Ability to influence across multiple levels in an organization. 
  • Success in navigating complex business dynamics. 

295581 

EMPLOYEE REFERRAL: $1500

The approximate pay range for this position is $185,000 to $230,000.  Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and abilities as well as geographic location of the position.
 
Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with Company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at About Us | Making an Impact | Nestle Careers (nestlejobs.com)

#brandcme

It is our business imperative to remain a very inclusive workplace.

 

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role.  In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities.  Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

 

The Nestlé Companies are an equal employment opportunity and affirmative action employer* seeking diversity in qualified applicants for employment.  All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467

 

*Note: Nespresso is not a federal contractor and does not maintain affirmative action programs

 

Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy

 

 

Foods people love. Brands people trust. And a career that nourishes your future like no other.

 

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

 

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

 

This position is not eligible for Visa Sponsorship.

 

 

Do you aspire to become a leader in an organization that continues to fuel a portfolio of billion-dollar brands while constantly transforming to win in the future?  

 

Are you a pace-setter, risk taker, consumer obsessed leader who appreciates end-to-end thinking to truly make an impact? Do you care about building a people-focused culture while striving for your team’s bold ambitions to win? If you do, this role might just be for you. 

 

Position Summary: 

We're looking for a dynamic Consumer and Marketplace Insights Leader who can drive business results with market intelligence (Nielsen, IRI), deep consumer knowledge, and end-to-end thinking, who’s ready to challenge the status quo in Nestle’s biggest growth driver, and one of the most exciting CPG categories - coffee. You will have the opportunity to influence brand strategy, omni-channel communications, and innovation on iconic brands like Starbuck at Home, Seattle Best Coffee, NesCafe and Blue Bottle! 

 

In this role, you will make an impact as a consumer-centric thought leader, and co-pilot to your brand marketing teams. With data, insight and foresight expertise, you drive both short-term business volume drivers as well as diagnose the challenges and opportunities of the coffee category.  

 

You will inspire your partners to join you in a collective pursuit for Nestle Coffee Partners (NCP) to grow in this exciting, dynamic, and transformative category! 

 

Primary responsibilities: 

Leadership & Consulting 

  • Serve as the brand “co-pilot” by providing thought partnership with brand management through consumer and marketplace insight.  
  • Work with business partners to understand and explain business drivers, competitive challenges and forward-looking opportunities for growth, short term and long term. Go beyond the data, build a “what, so-what, now-what” narrative that will drive action and impact business growth. 
  • Build consumer empathy and understanding across the business team by effectively communicating existing climate and identifying actionable learning needs. Spot burning platforms and opportunities for strategic moves, and tactical opportunities.  
  • Continuously represent the voice of the consumer in an effort to know the consumer deeply and make decisions in favor of consumers. Understand consumers deeply, and uncover and translate data, to meaningful and compelling insights.  
  • Actively pursue opportunities for impact by discovering and sharing opportunities to showcase research / learning on high-value topics unseen or ignored by business partners. 
  • Use clear, strategy-aligned criteria to assess the value of projects. 
  • Collaborate across the Consumer & Marketplace Insights function to use our scale and increase speed via effectiveness and efficiencies. 

 

Develop Brand Insights 

  • Ensure consumers are at the heart of everything we do.  Infuse "consumer obsession" and champion the external view across our businesses.  Drive "consumer obsession" in the day to day. 
  • Communicate consumer and marketplace insights for brand using diverse and multiple sources (syndicated and custom research) 
  • Embed learning to increase the impact of insights into action by making them meaningful to the business strategy. Build the consumer story by connecting the dots across various pieces of research, primary and secondary, as well as behavioral data. Envisions impact of insights on the business, with an end-to-end thinking mindset. 
  • Focus on establishing business partners’ decisions and aligning the research agenda to them, then tailor communications of research findings to support upcoming decisions. 
  • Understands portfolio opportunity and pulls insight and foresight to support a full portfolio strategy. 
  • Redefine medium-value requests and eliminate or outsource low-value requests; challenge the need for learning as appropriate vs having courage to decide and go. 

 

Budget & Vendor Management 

  • Manage projects within approved budget. Ensure the research roadmap and budget align to key priorities across brand strategy, innovation, communications, and foresight. 
  • Provide research partners with access to all information available to ensure intimacy with NUSA. 
  • Use strategic assets to build non-monetary, reciprocally valuable relationship with suppliers, motivating above-and-beyond support and partnership. 

FINANCIAL/STRATEGIC IMPACT: Assists in achieving corporate objectives on Market Share, Sales Volume Growth, Brand Health, Return on Investment and Product Performance 

 

REQUIREMENTS AND MINIMUM EDUCATION LEVEL: 

  • Bachelor’s Degree in Marketing, Economics, Psychology, Sociology or related field required; MBA preferred. 
  • Minimum of 7+ years of marketing research experience with budget responsibility in a consumer-packaged goods company. 
  • Strong drive for results with a passion for the consumer and marketing. 
  • Business-owner vs. researcher mindset and proficiency in syndicated and custom data knowledge (Nielsen, IRI). 

REQUIREMENTS AND MINIMUM EDUCATION LEVEL:

  • Visible change agent with an entrepreneurial spirit and proven success in establishing progressive and advanced capabilities. 
  • Experience with developing and influencing brand strategy, omni-channel communications and innovation. 
  • Ability to work with Marketing teams to build short-term marketing tactics that support long-term strategies and brand vision. 
  • Experience in selecting appropriate, diverse research methodologies, designing research studies, and trying new methods when appropriate. 
  • Experience leading projects with ownership of budgets, research partners, research, and schedule. 
  • Strong sense of curiosity and desire to seek opportunities to self-educate on new methodologies and techniques, and general research and business news. 
  • Ability to influence across multiple levels in an organization. 
  • Success in navigating complex business dynamics. 

295581 

EMPLOYEE REFERRAL: $1500

The approximate pay range for this position is $185,000 to $230,000.  Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and abilities as well as geographic location of the position.
 
Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with Company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at About Us | Making an Impact | Nestle Careers (nestlejobs.com)

#brandcme

It is our business imperative to remain a very inclusive workplace.

 

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role.  In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities.  Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

 

The Nestlé Companies are an equal employment opportunity and affirmative action employer* seeking diversity in qualified applicants for employment.  All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467

 

*Note: Nespresso is not a federal contractor and does not maintain affirmative action programs

 

Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy

 

Seattle, WA, US, 98134

Seattle, WA, US, 98134


Nearest Major Market: Seattle

Apply now »