Senior Brand Manager Nestle Health Science
Senior Brand Manager Nestle Health Science
Position Summary
Nestlé Health Science was created in 2011 by Nestlé, the leading food and beverage company. We are an unique health science company focused on advancing the role nutrition plays in changing the course of health for consumers, patients and healthcare professionals. With a global presence in about 50 markets, Nestlé Health Science offers tremendous career growth opportunities because of expansion, and an opportunity to impact the future of health.
We have an exciting opportunity for a proactive and creative Senior Brand Marketer to join the passionate Nestlé Health Science (NHS) team in Romania.
In this role, you will be responsible for the marketing strategy and development for the Nestle Health Science business, focusing on assigned CC and VMHS portfolio. You will be oversee the development of selected brands across multiple channels.
A day in the life of a Senior BM:
- Execute marketing strategy in MN, CC and VMHS category, implement detailed local marketing plans for all channels (Pharmacies, E-commerce, Retail).
- Understanding of consumer insight to develop engaging Brand experience, build brand and brand strategy. Ensure proper marketing strategy execution within the assigned CZ/SK CC and VMHS portfolio.
- Develop clear communication and tools to support brand sales. Build a network of KOL - HCPs brand ambassadors to ensure recommendation in pharmacies.
- Plan sales promotion strategy on KA with cooperation with FSM, etc.
- Execute marketing strategy, implement detailed local CC marketing plans for all channels (Consumer, HCPs, internal). Develop efficient media strategy with NiM media house.
- Understand business impact of the marketing budget and TTS investments of assigned portfolio. Track and monitor the performance, health and strategic alignment.
- Drive strategic priorities with focus on digital presence. Provide implementation of digital plans and proper measurement setup.
- Drive strategic priorities with focus on ensuring flawless execution of strategic plans and tactics - including sales, regulatory affairs, operations in order to implement the strategic plans including I/R.
- Innovation/Renovation: manage local I/R pipeline for assigned CC and VMHS portfolio.
- Responsible for planning, managing and optimization of RO MN and CC marketing budget spend of assigned brands.
What will make you successful
- Previous experience on a similar position
- Experience with HealthCare/Pharmaceutical (OTC) categories/ brands
- Experience coordinating people is preferred
- Basic knowledge about the use of marketing tools and brand/brand building techniques for results (communications, promotions, market research)
- Knowledge of the category (consumer/buyer and competitive environment)
- Strong communication and organization skills
- Knowledge of online communication.
- Project management
- Fluent English
What we offer:
- A culture that fosters inclusion, diversity and innovation
- International work environment
- Work from Home - Hybrid and flexible approach
- Attractive package
- Lunch tickets
- Annual Performance Bonus
- Christmas and Easter Bonus
- Parental policy
- Medical subscription for our employees and their spouse and children
- Modern office
- Coffee and fruits
- Bookster subscription
- Pets@work program
There is more to life at Nestlé
We guarantee that you will never get bored at Nestlé. We work in a fast-paced environment, but enjoy challenges and strive to excel. Nestlé offers you a chance to grow and take responsibility in a team of motivated professionals. We work ambitiously, share the passion to succeed, and commit to enhancing people’s lives. We believe in respectful collaboration, sharing ideas, and having fun together every day.
Would you like to know more about us?
Follow us on LinkedIn if you would like to be notified of new Nestlé opportunities and stay up to date on what is going on in our business. Follow us on Instagram if you would like to know more about our company culture and see what it is like to work at Nestlé.
At Nestlé, we want to help shape a better and healthier world, inspire people to live healthier lives and deliver impact at a scale and pace that makes a difference. We do this by fostering a diverse, friendly, supportive, and collaborative environment, that creates positive disruption, embraces innovation, and empowers people and teams to win. We aim to hire friendly, respectful, inspiring people who care about the people’s lives that we touch every single day.
Be a force for good. Join Nestlé and visit us on www.nestle.com.
Position Summary
Nestlé Health Science was created in 2011 by Nestlé, the leading food and beverage company. We are an unique health science company focused on advancing the role nutrition plays in changing the course of health for consumers, patients and healthcare professionals. With a global presence in about 50 markets, Nestlé Health Science offers tremendous career growth opportunities because of expansion, and an opportunity to impact the future of health.
We have an exciting opportunity for a proactive and creative Senior Brand Marketer to join the passionate Nestlé Health Science (NHS) team in Romania.
In this role, you will be responsible for the marketing strategy and development for the Nestle Health Science business, focusing on assigned CC and VMHS portfolio. You will be oversee the development of selected brands across multiple channels.
A day in the life of a Senior BM:
- Execute marketing strategy in MN, CC and VMHS category, implement detailed local marketing plans for all channels (Pharmacies, E-commerce, Retail).
- Understanding of consumer insight to develop engaging Brand experience, build brand and brand strategy. Ensure proper marketing strategy execution within the assigned CZ/SK CC and VMHS portfolio.
- Develop clear communication and tools to support brand sales. Build a network of KOL - HCPs brand ambassadors to ensure recommendation in pharmacies.
- Plan sales promotion strategy on KA with cooperation with FSM, etc.
- Execute marketing strategy, implement detailed local CC marketing plans for all channels (Consumer, HCPs, internal). Develop efficient media strategy with NiM media house.
- Understand business impact of the marketing budget and TTS investments of assigned portfolio. Track and monitor the performance, health and strategic alignment.
- Drive strategic priorities with focus on digital presence. Provide implementation of digital plans and proper measurement setup.
- Drive strategic priorities with focus on ensuring flawless execution of strategic plans and tactics - including sales, regulatory affairs, operations in order to implement the strategic plans including I/R.
- Innovation/Renovation: manage local I/R pipeline for assigned CC and VMHS portfolio.
- Responsible for planning, managing and optimization of RO MN and CC marketing budget spend of assigned brands.
What will make you successful
- Previous experience on a similar position
- Experience with HealthCare/Pharmaceutical (OTC) categories/ brands
- Experience coordinating people is preferred
- Basic knowledge about the use of marketing tools and brand/brand building techniques for results (communications, promotions, market research)
- Knowledge of the category (consumer/buyer and competitive environment)
- Strong communication and organization skills
- Knowledge of online communication.
- Project management
- Fluent English
What we offer:
- A culture that fosters inclusion, diversity and innovation
- International work environment
- Work from Home - Hybrid and flexible approach
- Attractive package
- Lunch tickets
- Annual Performance Bonus
- Christmas and Easter Bonus
- Parental policy
- Medical subscription for our employees and their spouse and children
- Modern office
- Coffee and fruits
- Bookster subscription
- Pets@work program
There is more to life at Nestlé
We guarantee that you will never get bored at Nestlé. We work in a fast-paced environment, but enjoy challenges and strive to excel. Nestlé offers you a chance to grow and take responsibility in a team of motivated professionals. We work ambitiously, share the passion to succeed, and commit to enhancing people’s lives. We believe in respectful collaboration, sharing ideas, and having fun together every day.
Would you like to know more about us?
Follow us on LinkedIn if you would like to be notified of new Nestlé opportunities and stay up to date on what is going on in our business. Follow us on Instagram if you would like to know more about our company culture and see what it is like to work at Nestlé.
At Nestlé, we want to help shape a better and healthier world, inspire people to live healthier lives and deliver impact at a scale and pace that makes a difference. We do this by fostering a diverse, friendly, supportive, and collaborative environment, that creates positive disruption, embraces innovation, and empowers people and teams to win. We aim to hire friendly, respectful, inspiring people who care about the people’s lives that we touch every single day.
Be a force for good. Join Nestlé and visit us on www.nestle.com.
Bucharest, RO
Bucharest, RO