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Senior Brand Manager-131907

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日期: 2021-10-17

地点: Beijing, CN

公司名: Nestle Operational Services Worldwide SA

岗位快照

Position: Sr. Brand Manager

BU: Dairy

Work Location: Beijing

岗位概要

"P&L Accountability &PFME Management:

understand the P&L and sense of the drivers at highlevel, have knowledge of  business impact of PFME, measuring the ROI of key activities, ensure brand sales volume and profit growth opportunities.

Work with finance for financial forecasting, financial updates and key indicators

"Market Consumer Insight:

Lead on-going analysis of 5C in larger scale of complexity; Briefing agencies and preparation for research; can independently apply researching tools from understanding to generate insight starts to create additional business proposition

Develop and updates consumer portrait, engages and aligns business partners to ensure the best choice of target consumer for brand building and business development

"Brand Planning and activities Execution:

Be the single point of contact for the brand , have ownership of the brand, enforce brand equity building by applying Nestle Way; deeply understand and activate brand essence;

Contribute to creating long-term strategies for brand .Lead execution of strategy  towards tastier and healthier products and packaging;  ensuring the product and packing experience is always aligned with brand essence.

"Innovation & Renovation (Idea to launch) :

Participated full idea to launch cycle,       

"Major project:

Run mix campaigns of ATL and BTL,  with strengthen social digital aspectss etc.  proven independency in leveraging digital for brand growth e.g. Develop the E-business, activation in multiplatform, social media campaign, digital communication

 

工作覆盖范围

使您成功的要素

Bachelor's degree above, Minimum 6 Years experience in Marketing or major years of experience in brand/product management/marketing plus other function ideally Sales at Nestlé or equivalent FMCG
Experience working in cross functional teams,  leading cross functional projects