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CRM Manager-Shanghai-184336

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日期: 2022-7-28

地点: Shanghai, CN

公司名: Nestle Operational Services Worldwide SA

Nestle China

岗位快照

岗位概要

Title:CRM Manager

BU:Nestle Health Science

Products: Medical Food & Suppliments

Location:Shanghai

 

Main Purpose of Job:

Deploy NHS Membership strategy and engagement activities plan, leverage CRM system and communication program to improve member loyalty, so that to manage their CRM lifecycle.

工作覆盖范围

Deploy NHS CRM membership strategy and build up NHS member engagement system
- In charge of new members recruitment, membership management of NHS loyalty program so that to activate NHS private domain traffic.
- Deploy annual plan of CRM member engagement to enhance NHS member lifecycle management.
- Explore consumer insight by to dig and analyze members  behaviors.

Set up and manage NHS member communication system
- Increase cross category purchase and trade-up by annual member communication plan.
- Develop member activation plan on member recruitment and retention. 
- Engage with members to increase their stickiness in both NHS owned EC flagship stores and WeChat Ecosystems.

 

Plan and Execute Flawlessly
- Work with cross functional teams to provide support to execute strong functionally aligned plans.
• Deliver project milestones and manage key stakeholder relationships.

使您成功的要素

5+ years experience in consumer communication Nestlé or equivalent FMCG or digital agency experience in membership management on strategic planning and executive management. Rich experience in CRM / membership system set-up and cross-channel member management. Ideally have medical background, and have experience working for nutrition companies.  Positive, Collaborative and Self motivation.

福利

Nestle China