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Head of Marketing 123735

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日期: 2021-8-25

地点: Shanghai, CN

公司名: Nestle Operational Services Worldwide SA

我们是雀巢奈斯派索有限公司,作为雀巢发展最快的一个运营单位,我们深感自豪。我们那激情四溢、充满企业家精神的团队已经把Nespresso浓遇咖啡转变成为分割包装咖啡的业界标杆,是世界上最值得信赖的品牌之一。我们的壮大得益于我们为了成为分割包装咖啡领域的先锋和标杆而进行的不懈研究和开发,从而可以为客户提供顶级优质的咖啡,让客户可以在家中和家以外的场所(如饭店、酒店、办公室、奢侈品门店)舒服地享用咖啡。在寻找咖啡原料、生产和销售我们优质的咖啡产品时,我们总是小心翼翼,力求思考周到,以保证咖啡的品质。Nespresso浓遇咖啡的总部设在瑞士的洛桑市,业务遍及全球60多个国家,员工超过12000人。如需了解更多信息,请访问www.nespresso.com

岗位快照

BU:Nespresso

Location: Shanghai

岗位概要

Drive the Nespresso's business results and brand image by translating and implementing the global marketing strategy into the local market and ensuring the Nespresso customer experience across all customer touchpoints                    
 

工作覆盖范围

1.Drive business results and brand image
• Ensure collection and analysis of external data (market and consumers) and internal data (channels)
• Ensure generation of insights and formulation of recommendations for the entire Nespresso organization
• Ensure development of the consumer journey strategy (consistent across all touchpoints)
• Ensure communication of the consumer journey strategy guidelines to channels
• Ensure communication of a high-quality and consistent brand image across all marketing initiatives (e.g. IAP, CRM initiatives, product launches)
• Leads improvement of business results by providing marketing tools to B2C and B2B channels
• Ensure collection of feedback from channels to further improve the consumer journey strategy and marketing initiatives
• Ensure activation of Nespresso consumer base to drive business results

2.Department and Management Responsibilities
• As part of the local Management Team, drive the overal organisation's business results by making tactical and strategic decisions and by building the organisation in a sustainable way
•  Drive innovative solutions relevant for Nespresso by following the latest developments in the field and stay up-to-date on competitors
• Act as a spokesperson within the organisation and in the Management Team and be the end-responsible for the department and the department's results
• Translate the global strategy to local market needs and define initiatives to achieve business results
• Ensure that optimal investments and decisions are made in the OP process for both CAPEX and OPEX, in collaboration with Finance
• "Lead leaders" by promoting leadership skills
• Manage the P&L/budget within the department
• Align with HQ stakeholder and other markets' counterparts on strategy, priorities and best practises
• Improve and implement efficient ways of working in line with the operational plan and company guidelines

3.People & Performance Management
• Attract and retain talent, develop the personal effectiveness of employees by regular coaching and implementation of learning activities
• Build a strong team where teammembers collaborate effectively and understand their shared goals and purpose
• Set individual performance goals that provide a clear line of sight to organizational priorities and monitor progress towards achievement of goals by use of the PDP methodology
• Lead by example in terms of NLF behaviors and safety leadership
• Build the Nespresso culture by promoting and supporting a happy, healthy and safe working environment that encourages teamwork, ambition and a high level of professionalism  

使您成功的要素

Education:
• MSc/MA level marketing, business/economic or other relevant field

Professional experience:
• More than 10 years marketing experience
• Extensive commercial experience in marketing and sales, with a strategic mindset, preferably in a high end luxury brand or FMCG
• Extensive organizational and leadership experience
• Experience in market research/CRM/Brand Marketing/Marketing Communications/Product Management

/51 /LP/ ZP

雀巢是全球最大的食品饮料公司。我们有308,000名员工,我们的宗旨是“提升生活品质,贡献于更健康的未来”,这是我们前进的澎湃动力。我们的价值观根植于尊重:尊重自己、尊重他人、尊重多样性、尊重我们的未来。2018年公司营收914亿瑞士法郎,公司规模庞大,在85个国家拥有413家工厂。我们认为人是我们最重要的资产,因此我们向您提供充满活力的包容性国际工作环境,这里有遍布不同业务部门、职能部门和地理位置的工作机会,您在工作中会遇到各种各样的团队和文化。想了解更多?敬请访问www.nestle.com.