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Senior Brand Manager-Oncology 速愈素

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日期: 2021-9-11

地点: Shanghai, CN

公司名: Nestle Operational Services Worldwide SA

岗位快照

-BU: NHS

-Location: Shanghai

岗位概要

As a Brand owner, develop brand strategy for NHS special healthcare institute channel , create and implement marketing  plans whilst monitoring the brand’s performance.

工作覆盖范围

Build up special healthcare institute channel for NHS adults product(oncology nutrition)
• Apply brand essence, vision and manifesto
• Develop the marketing strategy and action plan in special healthcare institute channel
• KOL management 
• Implementation of agreed plans as per brand essence, vision and manifesto within approved budgets 
• Track and evaluate brand and competitor performance including post performance analysis of all activities.
 

Flawless Execution of action plans with Innovation 
• Support implementation of Innovation & Renovation Plan 
• Coordination of new pipeline development in special healthcare institute.

 

Plan and Execute Flawlessly
• Work with sales teams to provide support to execute strong functionally aligned plans.
• Good communication ,open mind and team work with internal and outernal
• Deliver project milestones and manage key stakeholder relationships. 
• Plan and implement HCPs and patient projects .

使您成功的要素

'- Minimum 6 years experience in hospital or healthcare industry
- Minimum 2 years experience in central marketing, brand owner or in charge of key field.
- Nice to have experience in area of oncology product 
- Bachelor’s Degree, preferably in Medical, nutrition or related fields
- Excellent communications / influencing skills 
- Business acumen and strong analytical skills
- Strong personal drive and teamwork mindset 
- Proficient in oral and written communication (English) a plus