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(Sr.)Brand Communication Manager 115996

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日期: 2021-6-9

地点: Shanghai, CN

公司名: Nestle Operational Services Worldwide SA

我们是雀巢奈斯派索有限公司,作为雀巢发展最快的一个运营单位,我们深感自豪。我们那激情四溢、充满企业家精神的团队已经把Nespresso浓遇咖啡转变成为分割包装咖啡的业界标杆,是世界上最值得信赖的品牌之一。我们的壮大得益于我们为了成为分割包装咖啡领域的先锋和标杆而进行的不懈研究和开发,从而可以为客户提供顶级优质的咖啡,让客户可以在家中和家以外的场所(如饭店、酒店、办公室、奢侈品门店)舒服地享用咖啡。在寻找咖啡原料、生产和销售我们优质的咖啡产品时,我们总是小心翼翼,力求思考周到,以保证咖啡的品质。Nespresso浓遇咖啡的总部设在瑞士的洛桑市,业务遍及全球60多个国家,员工超过12000人。如需了解更多信息,请访问www.nespresso.com

岗位快照

BU: Nespresso

Location: Shanghai

岗位概要

Drive Nespresso’s brand image and creating brand awareness by execution and evaluation of the global media strategy & campaigns and develop, execute and evaluate communications to local market needs. Develop, execute and evaluate the PR strategy and Key Opinion Leader (KOL) strategy. Develop and guard coffee expertise                    
 

工作覆盖范围

Execute and evaluate the global media strategy & campaigns and develop, execute and evaluate communications 
• Localize and execute the global media strategy and develop ATL & BTL campaign materials for B2C
• Establish and leverage relationships with key media networks
• Drive marketing events for all channels
• Develop, execute and evaluate (corporate) communications for all channels (in line with local market needs)
• Guard the (visual) brand identity and tone-of-voice, e.g. by supporting the adaptation and creation of all communication with an expert opinion on key messaging 
• Evaluate the global media strategy, and media and creative agencies on performance against KPI's 


 Oversee the PR strategy and Key Opinion Leader (KOL) strategy
• Oversee the omnichannel PR strategy and drive PR for all channels, for both long term and short term media, following international guidelines and in line with the consumer journey strategy
• Oversee the Key Opinion Leader strategy (KOL) by mapping and tracking the KOL landscape, including journalists, bloggers, vloggers, universities, NGO's (e.g. Rainforest Alliance) and authorities
           
Management Team Responsibilities
• Drive the organisation's business results by making tactical and operational decisions by building the department in a sustainable way
• Define and drive the right iniatives to achieve business results
• Support the Director in making optimal investments and decisions in the OP process for both CAPEX and OPEX
• Manage and monitor the budget within the subdepartment
• Drive improvements and efficiencies in the organisation by collaborating with other departments 

        
People & Performance Management
• Attract and retain talent, develop the personal effectiveness of employees by regular coaching and implementation of learning activities
• Build a strong team where teammembers collaborate effectively and understand their shared goals and purpose
• Set individual performance goals that provide a clear line of sight to organizational priorities and monitor progress towards achievement of goals by use of the PDP methodology
• Lead by example in terms of NLF behaviors and safety leadership
• Build the Nespresso culture by promoting and supporting a happy, healthy and safe working environment that encourages teamwork, ambition and a high level of professionalism

使您成功的要素

• At least 8 years experience as Communications or Media Manager, or as Brand Manager with strong digital and/or media responsibilities
• Worked for a premium brand with an FMCG mindset
• Existing network in media
• Experience in managing external agencies
 

/51 /LP /ZP

雀巢是全球最大的食品饮料公司。我们有308,000名员工,我们的宗旨是“提升生活品质,贡献于更健康的未来”,这是我们前进的澎湃动力。我们的价值观根植于尊重:尊重自己、尊重他人、尊重多样性、尊重我们的未来。2018年公司营收914亿瑞士法郎,公司规模庞大,在85个国家拥有413家工厂。我们认为人是我们最重要的资产,因此我们向您提供充满活力的包容性国际工作环境,这里有遍布不同业务部门、职能部门和地理位置的工作机会,您在工作中会遇到各种各样的团队和文化。想了解更多?敬请访问www.nestle.com.