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Head of E-Commerce 176850

Head of E-Commerce 176850

We are the Nestlé Nespresso SA Company and are proud to be one of the fastest growing operating unit of Nestlé. Our passionate, entrepreneurial-minded team has transformed Nespresso into the reference in portioned coffee and one of the world’s most trusted brands. Our growth comes from our commitment to research and development in order to pioneer and be the reference in the portioned coffee sector to provide the very highest quality coffees that could be enjoyed in the comfort of consumers' own homes and also savored at out-of-home locations, such as restaurants, hotels, offices and luxury retail businesses. We guarantee quality by taking a careful, thoughtful approach in how we source our ingredients, produce and market our premium coffee products. With corporate headquarters in Lausanne, Switzerland, Nespresso is present in over 60 countries and counts over 12,000 employees worldwide. To learn more visit www.nespresso.com.

Position Snapshot

Location: Shanghai

Position Summary

Report to BEO Nespresso GCR and drive the business result of Nespresso’s digital platforms by implementing the defined strategy, the consumer activation plan and campaigns, including e-retailer content & experience and omni-channel initiatives with physical retail

A day in the life of...

Job Responsibilities: 
Implement the defined e-commerce strategy, the consumer activation plan and campaigns
- Define and implement the e-commerce strategy in line with the customer journey strategy developed by Marketing
- Define, plan & ensure the execution of e-merchandising activities through cross-sell, up-sell & eCRM strategies
- Leverage (internal and external) data, insights and recommendations to continuously improve e-commerce experience, member acquisition and topline
- Ensure the acquisition execution of B2C and SOHO customers, i.e. the actual conversion of lead to customer
- Support other departments in implementing projects with a digital dimension
Optimize e-retailer content & experience
- Drive the day-to-day back-end management of digital boutiques, both owned (e.g., nespresso.com B2C+B2B, WeStore) and marketplace (e.g, Tmall, JD).
- Continuously improve the digital path to purchase and ensure a best-in-class digital consumer experience through optimized purchasing paths from call-to-actions to landing pages and leading test & learn activities
- Ensure the integration of all product launches and digital campaigns into the content management system (e.g., copy, visuals, banners)
- Ensure platforms are compliant with cross-functional requirements (e.g. TQM, Legal, Delivery services)
- Optimize backend performance of digital channels by collaborating with IT, CRC, Marketing and Supply Chain stakeholders
Execute responsibilities as member of the Management Team
- Contribute toward development of the market business strategy and annual operational plan (OP)
- Define and drive the right initiatives to help the market achieve market financial and performance targets
- Support the BEO in making optimal investments and decisions in the OP process for both CAPEX and OPEX
- Manage and monitor the budget within the department
- Drive improvements and efficiencies in the organization by collaborating with other departments, and providing insights from e-Commerce activities that can assist in overall company decision-making
Manage People & Performance
- Attract and retain talent, and develop the personal effectiveness of employees by regular coaching and implementation of learning activities
- Build a strong team where members collaborate with each other and cross-functionally, and understand their shared goals and purpose
- Set individual performance goals and monitor progress towards achievement of goals by use of PDP methodology
- Lead by example in NLF behaviors and safety leadership
- Build the Nespresso culture by promoting and supporting a happy, healthy and safe working environment that encourages teamwork, ambition and a high level of professionalism
 

What will make you successful

Job Requirements:
- Bachelor’s degree or higher, preferably Business degree
- At least 7 years experiences in eBusiness.  
- Strong experience in Digital Marketing activities to drive traffic on websites (SEO, SEM, Affiliation, Display…). 
- Strong experience in eCommerce Operations (Content Management, eMerchandising & personalization) 
- Strong Web Analytics knowledge (Google Analytics certification a plus) as well as of A/B testing tools   
- Experience in building and managing eBusiness operations (organization, processes, guidelines) a strong plus.
- CRM and eCRM experience a plus
- People management experience is a must, leading and managing cross functional teams
- Ability to present effectively to senior levels within the organization
- Stakeholder management in a highly matrixed organization
 

/51 /LP / ZP

Benefits

Nestlé is the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: repect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geopraphies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

We are the Nestlé Nespresso SA Company and are proud to be one of the fastest growing operating unit of Nestlé. Our passionate, entrepreneurial-minded team has transformed Nespresso into the reference in portioned coffee and one of the world’s most trusted brands. Our growth comes from our commitment to research and development in order to pioneer and be the reference in the portioned coffee sector to provide the very highest quality coffees that could be enjoyed in the comfort of consumers' own homes and also savored at out-of-home locations, such as restaurants, hotels, offices and luxury retail businesses. We guarantee quality by taking a careful, thoughtful approach in how we source our ingredients, produce and market our premium coffee products. With corporate headquarters in Lausanne, Switzerland, Nespresso is present in over 60 countries and counts over 12,000 employees worldwide. To learn more visit www.nespresso.com.

Position Snapshot

Location: Shanghai

Position Summary

Report to BEO Nespresso GCR and drive the business result of Nespresso’s digital platforms by implementing the defined strategy, the consumer activation plan and campaigns, including e-retailer content & experience and omni-channel initiatives with physical retail

A day in the life of...

Job Responsibilities: 
Implement the defined e-commerce strategy, the consumer activation plan and campaigns
- Define and implement the e-commerce strategy in line with the customer journey strategy developed by Marketing
- Define, plan & ensure the execution of e-merchandising activities through cross-sell, up-sell & eCRM strategies
- Leverage (internal and external) data, insights and recommendations to continuously improve e-commerce experience, member acquisition and topline
- Ensure the acquisition execution of B2C and SOHO customers, i.e. the actual conversion of lead to customer
- Support other departments in implementing projects with a digital dimension
Optimize e-retailer content & experience
- Drive the day-to-day back-end management of digital boutiques, both owned (e.g., nespresso.com B2C+B2B, WeStore) and marketplace (e.g, Tmall, JD).
- Continuously improve the digital path to purchase and ensure a best-in-class digital consumer experience through optimized purchasing paths from call-to-actions to landing pages and leading test & learn activities
- Ensure the integration of all product launches and digital campaigns into the content management system (e.g., copy, visuals, banners)
- Ensure platforms are compliant with cross-functional requirements (e.g. TQM, Legal, Delivery services)
- Optimize backend performance of digital channels by collaborating with IT, CRC, Marketing and Supply Chain stakeholders
Execute responsibilities as member of the Management Team
- Contribute toward development of the market business strategy and annual operational plan (OP)
- Define and drive the right initiatives to help the market achieve market financial and performance targets
- Support the BEO in making optimal investments and decisions in the OP process for both CAPEX and OPEX
- Manage and monitor the budget within the department
- Drive improvements and efficiencies in the organization by collaborating with other departments, and providing insights from e-Commerce activities that can assist in overall company decision-making
Manage People & Performance
- Attract and retain talent, and develop the personal effectiveness of employees by regular coaching and implementation of learning activities
- Build a strong team where members collaborate with each other and cross-functionally, and understand their shared goals and purpose
- Set individual performance goals and monitor progress towards achievement of goals by use of PDP methodology
- Lead by example in NLF behaviors and safety leadership
- Build the Nespresso culture by promoting and supporting a happy, healthy and safe working environment that encourages teamwork, ambition and a high level of professionalism
 

What will make you successful

Job Requirements:
- Bachelor’s degree or higher, preferably Business degree
- At least 7 years experiences in eBusiness.  
- Strong experience in Digital Marketing activities to drive traffic on websites (SEO, SEM, Affiliation, Display…). 
- Strong experience in eCommerce Operations (Content Management, eMerchandising & personalization) 
- Strong Web Analytics knowledge (Google Analytics certification a plus) as well as of A/B testing tools   
- Experience in building and managing eBusiness operations (organization, processes, guidelines) a strong plus.
- CRM and eCRM experience a plus
- People management experience is a must, leading and managing cross functional teams
- Ability to present effectively to senior levels within the organization
- Stakeholder management in a highly matrixed organization
 

/51 /LP / ZP

Benefits

Nestlé is the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: repect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geopraphies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

Shanghai, CN

Shanghai, CN

Apply now »