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Assistant B2C Marketing Manager - VL

Assistant B2C Marketing Manager - VL

BU: Nespresso
Location: Shanghai

Main Purpose of Job                    
Own and manage the Nespresso Vertuo Line product portfolio of coffee, machines, accessories and services, by translating and implementing global product launches & themes (IAP) to market needs, look after the 360 launch plan, work closely with communication and CRM team, execute CRM calendar and initiate market specific local initiatives.                     

Responsibilities
Own and manage the Nespresso Vertuo Line product portfolio
• Develop the product strategy and commercial value proposition (incl. new products/services)
• Manage the portfolio of coffee, machines, accessories and services 
• Review portfolio performance continuously to understand and lead possible optimizations, e.g. promotion, pricing, portfolio rationalization, with support from data & insights
• Lead annual deep dives on market, trends and competitive development for coffee, machines, accessories and services to fuel the local product strategy and marketing plan, in collaboration with Data & Insights
• Ensure the development, guarding and communication of coffee knowledge and expertise, both internally and externally
            
Translate and implement global product launches & themes to market needs
• Lead the execution of all permanent and non-permanent (IAP) launches in the area of coffee, machines, accessories and services
• Drive the activation (e.g. acquisition, promotion) strategy for Nespresso Vertuo Line 
• Oversee the execution of the CRM calendar
• Initiate market specific local initiatives 
• Ensure continuous improvement through managing pre- and post-evaluations of product launches & themes
        
Management Team Responsibilities
• Drive the organisation's business results by making tactical and operational decisions by building the department in a sustainable way
• Define and drive the right iniatives to achieve business results
• Support the Director in making optimal investments and decisions in the OP process for both CAPEX and OPEX
• Manage and monitor the budget within the subdepartment
• Drive improvements and efficiencies in the organisation by collaborating with other departments 
        
People & Performance Management
• Attract and retain talent, develop the personal effectiveness of employees by regular coaching and implementation of learning activities
• Build a strong team where teammembers collaborate effectively and understand their shared goals and purpose
• Set individual performance goals that provide a clear line of sight to organizational priorities and monitor progress towards achievement of goals by use of the PDP methodology
• Lead by example in terms of NLF behaviors and safety leadership
• Build the Nespresso culture by promoting and supporting a happy, healthy and safe working environment that encourages teamwork, ambition and a high level of professionalism

Requirements
• University degree or equivalent in marketing or commercial
• At least 6-8 years experience as Product and/or Brand Manager 
• Worked for an organisation with leading brands and a strong commercial mindset
• Experience in project management (of complex projects)

 

/51 /ZP /LP

BU: Nespresso
Location: Shanghai

Main Purpose of Job                    
Own and manage the Nespresso Vertuo Line product portfolio of coffee, machines, accessories and services, by translating and implementing global product launches & themes (IAP) to market needs, look after the 360 launch plan, work closely with communication and CRM team, execute CRM calendar and initiate market specific local initiatives.                     

Responsibilities
Own and manage the Nespresso Vertuo Line product portfolio
• Develop the product strategy and commercial value proposition (incl. new products/services)
• Manage the portfolio of coffee, machines, accessories and services 
• Review portfolio performance continuously to understand and lead possible optimizations, e.g. promotion, pricing, portfolio rationalization, with support from data & insights
• Lead annual deep dives on market, trends and competitive development for coffee, machines, accessories and services to fuel the local product strategy and marketing plan, in collaboration with Data & Insights
• Ensure the development, guarding and communication of coffee knowledge and expertise, both internally and externally
            
Translate and implement global product launches & themes to market needs
• Lead the execution of all permanent and non-permanent (IAP) launches in the area of coffee, machines, accessories and services
• Drive the activation (e.g. acquisition, promotion) strategy for Nespresso Vertuo Line 
• Oversee the execution of the CRM calendar
• Initiate market specific local initiatives 
• Ensure continuous improvement through managing pre- and post-evaluations of product launches & themes
        
Management Team Responsibilities
• Drive the organisation's business results by making tactical and operational decisions by building the department in a sustainable way
• Define and drive the right iniatives to achieve business results
• Support the Director in making optimal investments and decisions in the OP process for both CAPEX and OPEX
• Manage and monitor the budget within the subdepartment
• Drive improvements and efficiencies in the organisation by collaborating with other departments 
        
People & Performance Management
• Attract and retain talent, develop the personal effectiveness of employees by regular coaching and implementation of learning activities
• Build a strong team where teammembers collaborate effectively and understand their shared goals and purpose
• Set individual performance goals that provide a clear line of sight to organizational priorities and monitor progress towards achievement of goals by use of the PDP methodology
• Lead by example in terms of NLF behaviors and safety leadership
• Build the Nespresso culture by promoting and supporting a happy, healthy and safe working environment that encourages teamwork, ambition and a high level of professionalism

Requirements
• University degree or equivalent in marketing or commercial
• At least 6-8 years experience as Product and/or Brand Manager 
• Worked for an organisation with leading brands and a strong commercial mindset
• Experience in project management (of complex projects)

 

/51 /ZP /LP

Shanghai, CN

Shanghai, CN

Apply now »