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Brand Executive

Brand Executive

Singapore, SG

Singapore, SG

Position Snapshot

Location: Eightrium, Changi Business Park 
Company: Nestlé Singapore   
Full-time 
 

A day in the life of Brand Executive
  • Accountable for business updates for the respective brand (Total, Brand, SKU, Pareto Analysis, Brand Portfolio) and recommendation. Evaluate marketing programs implemented and make business recommendation.
  • Accountable to monitor market & consumer trends, insights and propose activities to address trends and drive the category alongside sales team.
  • Responsible to ensure the execution of an appropriate Brand vision, objectives & supporting strategies. Effectively communicate the brand strategies and positioning from global team through media and promotional activities.
  • Accountable & responsible to set guidelines for Product Fixed Marketing Expense management & finalize Marketing budget.
  • Monitoring of the profitability of the products range and its SKUs and highlight gaps immediately.
  • Accountable & responsible to ensure optimum communication with Sales and CCSD in order to develop an integrated approach to execute plans.
  • Assess market research/survey results, monitor competitor movements, analyze market trends, propose relevant strategies and action plans along with sales team.
     
What will make you successful
  • Degree holder in Marketing/Life Science or equivalent with experience in brand marketing.
  • Experience in products launches in FMCG industry will be preferred.
  • Experience or savviness in digital marketing will be an added advatange.
     
Position Snapshot

Location: Eightrium, Changi Business Park 
Company: Nestlé Singapore   
Full-time 
 

A day in the life of Brand Executive
  • Accountable for business updates for the respective brand (Total, Brand, SKU, Pareto Analysis, Brand Portfolio) and recommendation. Evaluate marketing programs implemented and make business recommendation.
  • Accountable to monitor market & consumer trends, insights and propose activities to address trends and drive the category alongside sales team.
  • Responsible to ensure the execution of an appropriate Brand vision, objectives & supporting strategies. Effectively communicate the brand strategies and positioning from global team through media and promotional activities.
  • Accountable & responsible to set guidelines for Product Fixed Marketing Expense management & finalize Marketing budget.
  • Monitoring of the profitability of the products range and its SKUs and highlight gaps immediately.
  • Accountable & responsible to ensure optimum communication with Sales and CCSD in order to develop an integrated approach to execute plans.
  • Assess market research/survey results, monitor competitor movements, analyze market trends, propose relevant strategies and action plans along with sales team.
     
What will make you successful
  • Degree holder in Marketing/Life Science or equivalent with experience in brand marketing.
  • Experience in products launches in FMCG industry will be preferred.
  • Experience or savviness in digital marketing will be an added advatange.
     

Apply now »