POSITION SNAPSHOT
Location: Sofia, Bulgaria 
Business: Petcare
Position grade: I 
Type of the contract: Temporary – maternity cover for approximately 1 year
Direct Report to: GBN NPP Omnichannel Brand Manager, ABR (Adriatic, Bulgaria & Romania)

POSITION SUMMARY: 

Are you ready for your next challenges? Talent Acquisition team is looking for a Brand Manager for Purina Pet Care business, based in our Sofia office, who will be responsible for developing and executing brand strategies to drive growth and enhance market presence. This role involves analyzing market trends, managing product portfolios, and collaborating with cross-functional teams to deliver impactful marketing campaigns. The ideal candidate will possess strong leadership skills, a deep understanding of consumer insights, and a passion for the pet care industry. 

A DAY IN THE LIFE OF A BRAND MANAGER:

BRAND STRATEGY & PLANNING
•    Understand and contribute to the overall PURINA ambition, objectives, and strategies at both local and Zone Europe level.
•    Lead the annual local Brand Plans and activity calendars for strategic brands in alignment with Zone Europe priorities.
•    Monitor brand and category performance through pre- and post-evaluation analyses, recommending actions to achieve business objectives and growth targets.
INNOVATION & RENOVATION
•    Build expertise in Purina's end-to-end innovation and renovation process.
•    Identify local innovation opportunities and lead projects from proposal through implementation in collaboration with cross-functional teams.
•    Drive successful execution of product launches and portfolio renovations, ensuring alignment with local and regional stakeholders.
•    Coordinate packaging and communication material localization for the local market.
CONSUMER & MARKET INSIGHTS
•    Develop a deep understanding of consumer and shopper behaviors, market dynamics, and the competitive landscape across both offline and online channels.
•    Analyze market data, category performance, consumer research, and industry trends to identify growth opportunities.
•    Partner with Consumer & Market Insights teams to transform insights into actionable business recommendations.
•    Monitor key category KPIs including market share, distribution, awareness, value growth, penetration, and brand performance.
COMMUNICATION CAMPAIGNS
•    Adapt and implement Zone Europe communication assets including advertising, PR, sponsorships, packaging, and promotional materials.
•    Develop local communication briefs and manage projects from conception to execution.
•    Coordinate integrated marketing campaigns with agencies and internal stakeholders, ensuring on-time delivery and excellence in execution.
•    Maintain consistency of brand positioning, visual identity, and messaging across all consumer touchpoints.
•    Evaluate campaign effectiveness and optimize future plans based on performance results.
MEDIA & DIGITAL MARKETING
•    Build annual media briefs in line with brand objectives and available budgets.
•    Develop and optimize impactful 360° communication campaigns across relevant touchpoints.
•    Collaborate with media agencies and regional teams to ensure effective planning, implementation, and performance tracking.
•    Support digital-first initiatives leveraging search, CRM, e-commerce, SEM, SEO, and content marketing capabilities.
BUDGET & PERFORMANCE MANAGEMENT
•    Manage significant PFME investments and a complex annual marketing calendar.
•    Track, control, and optimize marketing expenditures to maximize business impact and return on investment.
•    Ensure balanced investment allocation throughout the year while complying with Zone Europe guidelines and principles.
E-BUSINESS
•    Implement local eBusiness plans in collaboration with the SEM eBusiness Team and PURINA Studio.
•    Support development and optimization of websites, CRM programs, content, e-commerce activations, and performance marketing initiatives.
•    Contribute to accelerating digital transformation and online business growth.
CROSS-FUNCTIONAL COLLABORATION
•    Work closely with Sales, MDO, DSP, Finance, factories, agencies, and regional teams to deliver business objectives.
•    Build compelling sales stories and launch support materials together with commercial teams.

WHAT WILL MAKE YOU SUCCESSFUL? 

•    3+ years experience in Brand Management  
•    Previous experience in digital (search, CRM, e-commerce) 
•    University degree in Marketing, Business Administration or related
•    Exceptional project management and attention to details  
•   Proven ability to manage multiple stakeholders and lead complex cross-functional projects. 
•    Experience with innovation projects, product launches, or portfolio management is considered an advantage. 
•    Strong organizational and time management skills with attention to detail
•    Excellent level of English and Bulgarian language (written and spoken)
•    Good computer knowledge

WHAT WE OFFER:

•    A culture that fosters inclusion, diversity and innovation 
•    International work environment   •    Work from Home - Hybrid and flexible approach 
•    Attractive package, including food vouchers, sports cards, additional days paid leave 
•    Parental policy 
•    Medical subscription for our employees and their spouse and children, including annual medical check-up for employees 

 WHAT ARE YOU WAITING FOR?
 

If you are interested in this career opportunity and what to join our team, please submit your application. We review all applications on an ongoing basis, so please do not delay your submission. By sending us your CV you also give us the right to collect and process your personal data, as part of our candidate registration process. 

Please apply with a CV in English.

 At Nestlé, we want to help shape a better and healthier world, inspire people to live healthier lives and deliver impact at a scale and pace that makes a difference. We do this by fostering a diverse, friendly, supportive, and collaborative environment, that creates positive disruption, embraces innovation, and empowers people and teams to win. We aim to hire friendly, respectful, inspiring people who care about the people’s lives that we touch every single day. 
 At Nestlé, we are also committed to fostering an inclusive and respectful hiring experience from the very first interaction. We aim to make our recruitment process accessible for everyone, and we continuously work to create a fair and welcoming experience for all candidates. Individuals with disabilities are encouraged to apply, and we are open to offer support confidentially throughout the interview, assessment, and onboarding process. Join Nestlé and become part of a culture defined by respect, inclusion, and equity. Our commitment to these values ensures that everyone feels valued and accepted.
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