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CRM Marketing Lead

CRM Marketing Lead

Position Summary

As a CRM Marketing Lead, you will be responsible for driving consumer activation by delivering meaningful and relevant content at the right time across the consumer journey, to drive customer acquisition, retention, personalization, loyalty, and profitable, long-term customer relationships. You will engage with brand and business partners in crafting CRM programs, journeys, and campaigns, from ideation, planning, and development to execution, tracking, and analysis. 

PRIMARY RESPONSIBILITIES: 

  • Work with the Director of Consumer Experience Strategy to define the yearly strategy for each digital channel.
  • Collaborate with stakeholders to deliver holistic CRM roadmap and own data driven programs and initiatives.
  • Support strategic brand objectives, launches, and activities as well as annual plans to drive business results.
  • Work with business and brand stakeholders to align on consumer engagement and activation use cases, objectives and KPIs. 
  • Ensure all digital marketing programs and strategies are developed to optimize revenue, customer satisfaction, advertising impressions (PR) and / or engagement. 
  • Champion use of multi-channel metrics to measure return on advertising investment and all KPIs. - Communicate best practice standards and guidelines for CRM communication and data capture tactics both internally and across our supporting agencies and partners. 
  • Collaborate with internal and external cohorts to leverage insights and analytics to develop test and optimization plans. 
  • Provide strategic guidance in CRM communication governance for all the businesses and brands, assessing all planned communications and timing, to better manage the consumer inbox. 
  • Serve as the main point of contact between business and brand teams in CRM strategy development and execution. 
  • Push CRM beyond organizational and brand siloes, defining a holistic approach to CRM that ensures consumer satisfaction, a positive perception and a deeper engagement with our brands.

 

EXPERIENCE: 

  • 4+ years of relevant experience in CRM and consumer marketing strategy required. 
  • Experience in driving cross-channel CRM strategies and analytics required. 
  • Experience in producing cross-channel journeys and campaigns that are used in marketing automation platforms required. Experience in launching event-triggered CRM programs required. 
  • Experience in digital project management preferred. 
  • Experience working with Salesforce preferred. 
  • Experience working with consumer data platforms (CDP) preferred. SKILLS: - Ability to digest data and translate it into clear, meaningful, and actionable insight. 
  • Excellent project management skills, ability to multitask effectively, and work cross-functionally. 
  • Excellent teamwork skills. Ability to work closely with a large group of stakeholders representing various areas of business. 
  • Ambitious, agile, self-starter.
     

Position Summary

As a CRM Marketing Lead, you will be responsible for driving consumer activation by delivering meaningful and relevant content at the right time across the consumer journey, to drive customer acquisition, retention, personalization, loyalty, and profitable, long-term customer relationships. You will engage with brand and business partners in crafting CRM programs, journeys, and campaigns, from ideation, planning, and development to execution, tracking, and analysis. 

PRIMARY RESPONSIBILITIES: 

  • Work with the Director of Consumer Experience Strategy to define the yearly strategy for each digital channel.
  • Collaborate with stakeholders to deliver holistic CRM roadmap and own data driven programs and initiatives.
  • Support strategic brand objectives, launches, and activities as well as annual plans to drive business results.
  • Work with business and brand stakeholders to align on consumer engagement and activation use cases, objectives and KPIs. 
  • Ensure all digital marketing programs and strategies are developed to optimize revenue, customer satisfaction, advertising impressions (PR) and / or engagement. 
  • Champion use of multi-channel metrics to measure return on advertising investment and all KPIs. - Communicate best practice standards and guidelines for CRM communication and data capture tactics both internally and across our supporting agencies and partners. 
  • Collaborate with internal and external cohorts to leverage insights and analytics to develop test and optimization plans. 
  • Provide strategic guidance in CRM communication governance for all the businesses and brands, assessing all planned communications and timing, to better manage the consumer inbox. 
  • Serve as the main point of contact between business and brand teams in CRM strategy development and execution. 
  • Push CRM beyond organizational and brand siloes, defining a holistic approach to CRM that ensures consumer satisfaction, a positive perception and a deeper engagement with our brands.

 

EXPERIENCE: 

  • 4+ years of relevant experience in CRM and consumer marketing strategy required. 
  • Experience in driving cross-channel CRM strategies and analytics required. 
  • Experience in producing cross-channel journeys and campaigns that are used in marketing automation platforms required. Experience in launching event-triggered CRM programs required. 
  • Experience in digital project management preferred. 
  • Experience working with Salesforce preferred. 
  • Experience working with consumer data platforms (CDP) preferred. SKILLS: - Ability to digest data and translate it into clear, meaningful, and actionable insight. 
  • Excellent project management skills, ability to multitask effectively, and work cross-functionally. 
  • Excellent teamwork skills. Ability to work closely with a large group of stakeholders representing various areas of business. 
  • Ambitious, agile, self-starter.
     

Solon, OH, US, 44139

Solon, OH, US, 44139


Nearest Major Market: Cleveland

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