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Senior Brand Marketing Manager - Coffee

Senior Brand Marketing Manager - Coffee

 

Nestlé Professional is committed to providing the finest ingredients, operational knowledge, and uncompromised support to foodservice operations across the US. Our team of culinary experts and skilled product developers partner closely with foodservice professionals to generate creative, branded food and beverage solutions that address a wide variety of needs. As a business serving other businesses, we’re focused on performing with speed, service, and precision to cook up delicious ideas for our clients both small and large. Satisfy your appetite for an exciting career at Nestlé Professional.

 

This position is not eligible for Visa Sponsorship.

 

 

Position Summary

The Senior Brand Marketing Manager contributes to Beverage out of home marketing success by leading the development of brand management, innovation, and marketing activities for the NESCAFE brand in our solutions and standard portfolio within the Nestle Professional. As a Senior Brand Manager, you will develop strategic assessments for the coffee category and leads the business against operating plans and budgets to achieve financial and business objectives.

Key Responsibilities: 

  • Leadership - Setting goals for the work group, developing organizational capability, and modeling how we work together
  • Works cross-functionally, builds the brand and achieve financial objectives 
  • Leads and/or oversees day to day management of brand activity including forecasting; budget tracking; shipment and consumption analysis; marketing plan execution and program tracking. Runs the business against operating plans and budgets.
  • Leads cross-functional and project teams to deliver strategic recommendations, new products and/or marketing programs.
  • Initiate necessary research to gain category, channel and operator insights to drive development, innovation and renovation of product and solution portfolio. 
  • Develop, manage and grow a hot beverage solutions and standard portfolio, including introduction of new beverage products and beverage solutions to address foodservice channel and operator needs. 
  • Oversee the initiation, development and execution of marketing and sales programs in support of current and new product and hot beverage dispenser solutions.
  • Recommend annual marketing plan, priorities, and budgets as part of the yearly planning process.
  • Analyze market dynamics and adjust business strategies as necessary.
  • Communicate effectively to the organization about programs, initiatives, priorities, and results.
  • Manage the business/category/solution P&L to ensure profit targets are met.
  • Development of communication plan and creative concepts including media, sales materials, merchandising, websites, etc.
  • Develop structure and content of high-performance coffee training.  Execution of training initiatives including development of materials and presentation

Requirements

  • 6-10+ years progressive experience in product/brand management 
  • 5-10+ years project leadership experience in matrixed environment 
  • Foodservice industry experience is strongly preferred. 
  • Professional experience should include customer marketing, product management and/or brand management, working in cross functional teams, having P&L management. 
  • Highly developed analytical and problem-solving skills that leverage quantitative and qualitative information sources.
  • Strategic thinking and sound judgment in execution of activities 
  • Advanced Microsoft Office skills, especially Excel and PowerPoint.
  • Ability to effectively communicate with all levels of the organization, particularly with Senior Leadership, both written and verbal communication

Requisition ID

177206 

#LI-HYBRID

 

It is our business imperative to remain a very inclusive workplace.

 

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role.  In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities.  Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

 

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment.  All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

 

This position is not eligible for Visa Sponsorship.

 

 

 

Nestlé Professional is committed to providing the finest ingredients, operational knowledge, and uncompromised support to foodservice operations across the US. Our team of culinary experts and skilled product developers partner closely with foodservice professionals to generate creative, branded food and beverage solutions that address a wide variety of needs. As a business serving other businesses, we’re focused on performing with speed, service, and precision to cook up delicious ideas for our clients both small and large. Satisfy your appetite for an exciting career at Nestlé Professional.

 

This position is not eligible for Visa Sponsorship.

 

 

Position Summary

The Senior Brand Marketing Manager contributes to Beverage out of home marketing success by leading the development of brand management, innovation, and marketing activities for the NESCAFE brand in our solutions and standard portfolio within the Nestle Professional. As a Senior Brand Manager, you will develop strategic assessments for the coffee category and leads the business against operating plans and budgets to achieve financial and business objectives.

Key Responsibilities: 

  • Leadership - Setting goals for the work group, developing organizational capability, and modeling how we work together
  • Works cross-functionally, builds the brand and achieve financial objectives 
  • Leads and/or oversees day to day management of brand activity including forecasting; budget tracking; shipment and consumption analysis; marketing plan execution and program tracking. Runs the business against operating plans and budgets.
  • Leads cross-functional and project teams to deliver strategic recommendations, new products and/or marketing programs.
  • Initiate necessary research to gain category, channel and operator insights to drive development, innovation and renovation of product and solution portfolio. 
  • Develop, manage and grow a hot beverage solutions and standard portfolio, including introduction of new beverage products and beverage solutions to address foodservice channel and operator needs. 
  • Oversee the initiation, development and execution of marketing and sales programs in support of current and new product and hot beverage dispenser solutions.
  • Recommend annual marketing plan, priorities, and budgets as part of the yearly planning process.
  • Analyze market dynamics and adjust business strategies as necessary.
  • Communicate effectively to the organization about programs, initiatives, priorities, and results.
  • Manage the business/category/solution P&L to ensure profit targets are met.
  • Development of communication plan and creative concepts including media, sales materials, merchandising, websites, etc.
  • Develop structure and content of high-performance coffee training.  Execution of training initiatives including development of materials and presentation

Requirements

  • 6-10+ years progressive experience in product/brand management 
  • 5-10+ years project leadership experience in matrixed environment 
  • Foodservice industry experience is strongly preferred. 
  • Professional experience should include customer marketing, product management and/or brand management, working in cross functional teams, having P&L management. 
  • Highly developed analytical and problem-solving skills that leverage quantitative and qualitative information sources.
  • Strategic thinking and sound judgment in execution of activities 
  • Advanced Microsoft Office skills, especially Excel and PowerPoint.
  • Ability to effectively communicate with all levels of the organization, particularly with Senior Leadership, both written and verbal communication

Requisition ID

177206 

#LI-HYBRID

 

It is our business imperative to remain a very inclusive workplace.

 

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role.  In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities.  Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

 

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment.  All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

 

This position is not eligible for Visa Sponsorship.

 

 

Solon, OH, US, 44139

Solon, OH, US, 44139


Nearest Major Market: Cleveland

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