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Senior Brand Marketing Associate - NESCAFE

Senior Brand Marketing Associate - NESCAFE

 

Nestlé Professional is committed to providing the finest ingredients, operational knowledge, and uncompromised support to foodservice operations across the US. Our team of culinary experts and skilled product developers partner closely with foodservice professionals to generate creative, branded food and beverage solutions that address a wide variety of needs. As a business serving other businesses, we’re focused on performing with speed, service, and precision to cook up delicious ideas for our clients both small and large. Satisfy your appetite for an exciting career at Nestlé Professional.

 

This position is not eligible for Visa Sponsorship.

 

 

The Senior Marketing Associate will have responsibility for the NESCAFE out of home category, and develop business and marketing objectives, strategy and tactics for the Nestlé Professional Business, Out of Home channels and will execute against these plans. They will focus on delivering plans within coffee category, with a strong focus on marketing insights, implications and unique activations. They will manage daily activities relevant to the success of this category and brand. 

 

PRIMARY RESPONSIBILITIES:


End to End Marketing Communication Ownership

  • Initiate necessary research to gain insights into brand relevancy by consumer & operator segment.  Leverage insights into action to deliver business & financial goals.
  • Manages the development of brand equity, long-term plans and annual marketing plans.  
  • Supports new product & equipment introductions including strategic decisions on research and development, packaging and product launch execution.
  • Strategically analyzes market dynamics and adjusts brand strategies as necessary, including value proposition by channel
  • Integrates sustainability into all business areas.

Project Management 

  • Lead Projects for New Products or Solutions as the Project Manager ensuring on time launch and flawless execution from concept to close. Including the alignment of the strategy, approach, for initiating, planning, executing, monitoring, controlling, and closing.

Business Management

  • Develop B2B business and marketing objectives, strategy and tactics for NESCAFE brand and portfolio. Write annual business review and assist in the on the mid and long-term strategic business planning. 
  • Execute day-to-day tactical Product Marketing plans for the brand. Manage external agency partners.  Manage and control brand budgets. Leverage and use key insights to identify new opportunities for the business and brand in the Out-of-Home industry. Utilize strong strategic and communication skills and ability to assemble and motivate cross-functional teams including product development, R&D, sales, finance, regulatory and supply chain to accomplish aggressive new product plans, influence mix and profitable grow of the overall portfolio.  Proven ability for multi-project management.
  • Grow sales and profits of existing product portfolio by utilizing insights of channel marketing and sales leadership teams.  Develop key insights to increase relevance of product line to most-value customers. Coordinate effort with cross functional groups. 

 

Perform other duties as assigned 

 

SUPERVISION GIVEN: No direct reports. Must be able to influence internal and external customers as needed to accomplish business objectives. Indirectly supervises cross-functional teams including Product Development,Packaging, Manufacturing Services, Equipment engineering, Trade Assets, Call Center, Supply Chain, Finance, Regulatory and more.

 

REQUIREMENTS AND MINIMUM EDUCATION LEVEL:

  • Undergraduate degree / BA or equivalent experience required.  MBA degree preferred
  • Ability to effectively communicate with all levels of the organization, particularly with Sales, Product Development and cross functional teams
  • Highly motivated self-starter with results orientation 
  • Post-Covid: Up to 30% travel required 

 

EXPERIENCE:

  • Minimum 5 years marketing experience required.
  • 2 years’ experience in Foodservice sales/marketing or equivalent preferred, with sales experience also valued
  • P&L experience and strong planning skills.
  • Strong quantitative skills and successful end to end project management (strategy to execution) experience.
  • New product development and launch experience
  • Digital Marketing experience a plus

 

SKILLS:

  • End to end project management
  • Strong conceptual skills and ability to translate complex business proposals into action
  • Strategic thinking and sound judgment in execution of activities 
  • Strong planning and organizational skills 
  • Strong presentation abilities (for external and internal audiences).
  • Problem Solving skills 
  • Entrepreneur mindset- self-starter, determined, action-oriented.
  • Resourceful

 

Requisition ID: 212166 


 

 

It is our business imperative to remain a very inclusive workplace.

 

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role.  In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities.  Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

 

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment.  All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

 

This position is not eligible for Visa Sponsorship.

 

 

 

Nestlé Professional is committed to providing the finest ingredients, operational knowledge, and uncompromised support to foodservice operations across the US. Our team of culinary experts and skilled product developers partner closely with foodservice professionals to generate creative, branded food and beverage solutions that address a wide variety of needs. As a business serving other businesses, we’re focused on performing with speed, service, and precision to cook up delicious ideas for our clients both small and large. Satisfy your appetite for an exciting career at Nestlé Professional.

 

This position is not eligible for Visa Sponsorship.

 

 

The Senior Marketing Associate will have responsibility for the NESCAFE out of home category, and develop business and marketing objectives, strategy and tactics for the Nestlé Professional Business, Out of Home channels and will execute against these plans. They will focus on delivering plans within coffee category, with a strong focus on marketing insights, implications and unique activations. They will manage daily activities relevant to the success of this category and brand. 

 

PRIMARY RESPONSIBILITIES:


End to End Marketing Communication Ownership

  • Initiate necessary research to gain insights into brand relevancy by consumer & operator segment.  Leverage insights into action to deliver business & financial goals.
  • Manages the development of brand equity, long-term plans and annual marketing plans.  
  • Supports new product & equipment introductions including strategic decisions on research and development, packaging and product launch execution.
  • Strategically analyzes market dynamics and adjusts brand strategies as necessary, including value proposition by channel
  • Integrates sustainability into all business areas.

Project Management 

  • Lead Projects for New Products or Solutions as the Project Manager ensuring on time launch and flawless execution from concept to close. Including the alignment of the strategy, approach, for initiating, planning, executing, monitoring, controlling, and closing.

Business Management

  • Develop B2B business and marketing objectives, strategy and tactics for NESCAFE brand and portfolio. Write annual business review and assist in the on the mid and long-term strategic business planning. 
  • Execute day-to-day tactical Product Marketing plans for the brand. Manage external agency partners.  Manage and control brand budgets. Leverage and use key insights to identify new opportunities for the business and brand in the Out-of-Home industry. Utilize strong strategic and communication skills and ability to assemble and motivate cross-functional teams including product development, R&D, sales, finance, regulatory and supply chain to accomplish aggressive new product plans, influence mix and profitable grow of the overall portfolio.  Proven ability for multi-project management.
  • Grow sales and profits of existing product portfolio by utilizing insights of channel marketing and sales leadership teams.  Develop key insights to increase relevance of product line to most-value customers. Coordinate effort with cross functional groups. 

 

Perform other duties as assigned 

 

SUPERVISION GIVEN: No direct reports. Must be able to influence internal and external customers as needed to accomplish business objectives. Indirectly supervises cross-functional teams including Product Development,Packaging, Manufacturing Services, Equipment engineering, Trade Assets, Call Center, Supply Chain, Finance, Regulatory and more.

 

REQUIREMENTS AND MINIMUM EDUCATION LEVEL:

  • Undergraduate degree / BA or equivalent experience required.  MBA degree preferred
  • Ability to effectively communicate with all levels of the organization, particularly with Sales, Product Development and cross functional teams
  • Highly motivated self-starter with results orientation 
  • Post-Covid: Up to 30% travel required 

 

EXPERIENCE:

  • Minimum 5 years marketing experience required.
  • 2 years’ experience in Foodservice sales/marketing or equivalent preferred, with sales experience also valued
  • P&L experience and strong planning skills.
  • Strong quantitative skills and successful end to end project management (strategy to execution) experience.
  • New product development and launch experience
  • Digital Marketing experience a plus

 

SKILLS:

  • End to end project management
  • Strong conceptual skills and ability to translate complex business proposals into action
  • Strategic thinking and sound judgment in execution of activities 
  • Strong planning and organizational skills 
  • Strong presentation abilities (for external and internal audiences).
  • Problem Solving skills 
  • Entrepreneur mindset- self-starter, determined, action-oriented.
  • Resourceful

 

Requisition ID: 212166 


 

 

It is our business imperative to remain a very inclusive workplace.

 

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role.  In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities.  Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

 

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment.  All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

 

This position is not eligible for Visa Sponsorship.

 

 

Solon, OH, US, 44139

Solon, OH, US, 44139


Nearest Major Market: Cleveland

Apply now »