Growth Manager (Product Marketing) - Digital Marketing Strategy Specialist Professional

We’re a leader in the pet care industry, which means we’re not only ahead in volume, profit and market share, but our associates dare to Stand Taller. We innovate new products, impart new agilities into existing processes, constantly advance pet nutrition, and always pay it forward in the form of service for our communities and families. Are you up for the dare?

This position is not eligible for Visa Sponsorship.

Position Summary

It’s more than a quality product in a quality package. It’s more than driving sales and revenue. It’s about educating consumers on how to enhance the relationship with their pets. Or how they can feed their pet to minimize allergies. It’s about making pet food, snacks, and litter a shopping experience. And contributing to the world in such a way that we can impact the chances of every dog or cat living a healthier life. This is marketing at Nestlé Purina – and it’s all done through agile ways of working, calculated risk-taking, meaningful collaboration, and a data-driven mind set.

The Growth Marketing Manager is an innovative and data-driven marketer that helps develop and lead the acquisition strategy for Nestle Purina’s direct-to-consumer portfolio. The ideal candidate will have a history of success building customer demand and driving customer acquisition for eCommerce and DTC brands. This role will be responsible for developing growth strategies, ideating new campaigns, and optimizing channels against performance goals. They will play a key role in helping us transform the way we build and activate our DTC brands.

Own the growth marketing function across acquisition and retention to achieve new customers, LTV, CAC, and retention goals
Responsible for the strategy, launch, campaign management, and analysis of key performance channels including: Paid Search, Paid Social, Affiliates and Display
Develop campaign plans to support product launches, promos, and evergreen timeframes to meet traffic and revenue goals
Develop strategies rooted in historical learnings and current trends to meet key business goals
Develop new creative briefs to ensure timely, brand right, and effective creation of assets and copy
Enhance the reporting and testing/learning strategy for the performance marketing program
Provide performance goals, measurement, and actionable insights around digital channel performance
Prepare and present analyses, clearly communicating key takeaways and opportunities for improvement
Keep an eye on the market for emerging channels, trends, and new testing opportunities in the digital space
Collaborate closely with Creative, UX/UI, and Product to improve and optimize DTC outcomes
Highly Proficient in Excel, PowerPoint, and reporting tools such as Google Analytics

Requirements

Bachelor's degree required.
5+ years of professional experience with at least 3 of those years in the following: digital media, growth marketing, performance marketing, or brand marketing required.
Experience working with an eCommerce, DTC, or digital product brand preferred.
Experience and proven results in leading marketing campaigns across digital marketing channels including but not limited to Paid Search, Paid Social, Affiliate or Display preferred.

Requisition ID

160978

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.

We’re a leader in the pet care industry, which means we’re not only ahead in volume, profit and market share, but our associates dare to Stand Taller. We innovate new products, impart new agilities into existing processes, constantly advance pet nutrition, and always pay it forward in the form of service for our communities and families. Are you up for the dare?

This position is not eligible for Visa Sponsorship.

Position Summary

It’s more than a quality product in a quality package. It’s more than driving sales and revenue. It’s about educating consumers on how to enhance the relationship with their pets. Or how they can feed their pet to minimize allergies. It’s about making pet food, snacks, and litter a shopping experience. And contributing to the world in such a way that we can impact the chances of every dog or cat living a healthier life. This is marketing at Nestlé Purina – and it’s all done through agile ways of working, calculated risk-taking, meaningful collaboration, and a data-driven mind set.

The Growth Marketing Manager is an innovative and data-driven marketer that helps develop and lead the acquisition strategy for Nestle Purina’s direct-to-consumer portfolio. The ideal candidate will have a history of success building customer demand and driving customer acquisition for eCommerce and DTC brands. This role will be responsible for developing growth strategies, ideating new campaigns, and optimizing channels against performance goals. They will play a key role in helping us transform the way we build and activate our DTC brands.

Own the growth marketing function across acquisition and retention to achieve new customers, LTV, CAC, and retention goals
Responsible for the strategy, launch, campaign management, and analysis of key performance channels including: Paid Search, Paid Social, Affiliates and Display
Develop campaign plans to support product launches, promos, and evergreen timeframes to meet traffic and revenue goals
Develop strategies rooted in historical learnings and current trends to meet key business goals
Develop new creative briefs to ensure timely, brand right, and effective creation of assets and copy
Enhance the reporting and testing/learning strategy for the performance marketing program
Provide performance goals, measurement, and actionable insights around digital channel performance
Prepare and present analyses, clearly communicating key takeaways and opportunities for improvement
Keep an eye on the market for emerging channels, trends, and new testing opportunities in the digital space
Collaborate closely with Creative, UX/UI, and Product to improve and optimize DTC outcomes
Highly Proficient in Excel, PowerPoint, and reporting tools such as Google Analytics

Requirements

Bachelor's degree required.
5+ years of professional experience with at least 3 of those years in the following: digital media, growth marketing, performance marketing, or brand marketing required.
Experience working with an eCommerce, DTC, or digital product brand preferred.
Experience and proven results in leading marketing campaigns across digital marketing channels including but not limited to Paid Search, Paid Social, Affiliate or Display preferred.

Requisition ID

160978

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.

St. Louis, MO, US, 63164