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Communications Analyst

Communications Analyst

Vevey, CH

Vevey, CH

Position Snapshot

 

Location: Vevey, Switzerland 
Company: Société des Produits Nestlé S.A 
Act. Rate: Full-Time Act. Rate 100% 
Type of contact: Permanent contract 
University Degree or equivalent
3 to 5 years of hand-on experience in digital communications, especially in reputation management or issue management
Understanding of social listening and high level of experience in measuring and analyzing online marketing campaigns including social media
 

Position Summary

 

As a Communications Analyst, you will lead corporate reputation measurement and reporting for Corporate Communications. You will oversee our social listening, impact measurement of our corporate communications and digital activities, and sentiment reporting. In this position you will bring insights to help optimise our campaigns and corporate communications strategy.
 

A day in the life of a Communications Analyst

 

  • Lead social listening, keyword tracking and sentiment reporting during positive and negative media cycles involving the company, large-scale media announcements and reputational challenges 
  • Collect and analyze social media, marketing and web behavioural data
  • Develop and present learnings from the analyses, including actionable insights and recommendations
  • Create dashboards, data visualization, and campaign and website performance reports
  • Lead monthly and quarterly analysis and reporting of our brand health, owned content, and reputation and favorability measurement
  • Work closely with team members to provide data insights throughout the content development process and design A/B, Multivariable, Brand Lift and Survey tests to determine content effectiveness
  • Manage partnership with our agencies/partners and coordinate with markets
     

What will make you successful

 

  • University degree or equivalent
  • 3 to 5 years of hand-on experience in digital communications, especially in reputation management or issue management
  • Understanding of social listening and high level of experience in measuring and analyzing online marketing campaigns including social media
  • Experience in analytical and reporting tools, including Sprinklr, Google Analytics etc.
  • Strong analytical and strategic thinking skills as well as strong communication and presentation skills
  • Ability to relay analytical insight to internal stakeholders with various level of analytical and digital knowledge and at all levels of seniority
  • Highly organized and structured, able to manage multiple projects and adjust to changing priorities, circumstances and personal styles
     

 

The Nestlé Group is the world’s largest food and beverage company with 92.6 billion Swiss Francs in sales in 2019. It is present in 187 countries around the world, has 403 factories and its 291’000 employees are committed to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future. Nestlé offers a wide portfolio of products and services for people and their pets throughout their lives. Its more than 2000 brands range from global icons like Nescafé or Nespresso to local favourites. Company performance is driven by its Nutrition, Health and Wellness strategy. Nestlé is based in the Swiss town of Vevey where it was founded more than 150 years ago. Learn more about our Group and reasons to join us on www.nestle.com.
 

Position Snapshot

 

Location: Vevey, Switzerland 
Company: Société des Produits Nestlé S.A 
Act. Rate: Full-Time Act. Rate 100% 
Type of contact: Permanent contract 
University Degree or equivalent
3 to 5 years of hand-on experience in digital communications, especially in reputation management or issue management
Understanding of social listening and high level of experience in measuring and analyzing online marketing campaigns including social media
 

Position Summary

 

As a Communications Analyst, you will lead corporate reputation measurement and reporting for Corporate Communications. You will oversee our social listening, impact measurement of our corporate communications and digital activities, and sentiment reporting. In this position you will bring insights to help optimise our campaigns and corporate communications strategy.
 

A day in the life of a Communications Analyst

 

  • Lead social listening, keyword tracking and sentiment reporting during positive and negative media cycles involving the company, large-scale media announcements and reputational challenges 
  • Collect and analyze social media, marketing and web behavioural data
  • Develop and present learnings from the analyses, including actionable insights and recommendations
  • Create dashboards, data visualization, and campaign and website performance reports
  • Lead monthly and quarterly analysis and reporting of our brand health, owned content, and reputation and favorability measurement
  • Work closely with team members to provide data insights throughout the content development process and design A/B, Multivariable, Brand Lift and Survey tests to determine content effectiveness
  • Manage partnership with our agencies/partners and coordinate with markets
     

What will make you successful

 

  • University degree or equivalent
  • 3 to 5 years of hand-on experience in digital communications, especially in reputation management or issue management
  • Understanding of social listening and high level of experience in measuring and analyzing online marketing campaigns including social media
  • Experience in analytical and reporting tools, including Sprinklr, Google Analytics etc.
  • Strong analytical and strategic thinking skills as well as strong communication and presentation skills
  • Ability to relay analytical insight to internal stakeholders with various level of analytical and digital knowledge and at all levels of seniority
  • Highly organized and structured, able to manage multiple projects and adjust to changing priorities, circumstances and personal styles
     

 

The Nestlé Group is the world’s largest food and beverage company with 92.6 billion Swiss Francs in sales in 2019. It is present in 187 countries around the world, has 403 factories and its 291’000 employees are committed to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future. Nestlé offers a wide portfolio of products and services for people and their pets throughout their lives. Its more than 2000 brands range from global icons like Nescafé or Nespresso to local favourites. Company performance is driven by its Nutrition, Health and Wellness strategy. Nestlé is based in the Swiss town of Vevey where it was founded more than 150 years ago. Learn more about our Group and reasons to join us on www.nestle.com.
 

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