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Global Consumer Data & Audience Marketing Analytics Manager

Global Consumer Data & Audience Marketing Analytics Manager

Position Snapshot

 

Location: Vevey, Switzerland 
Company: Société des Produits Nestlé
Act. Rate: Full-Time 
Type of contact: Permanent contract 

Position Summary

 

To complete our eBusiness department of our International Headquarter in Vevey (Switzerland), we are currently looking for a Global Consumer Data & Audience Marketing Analytics Manager.

 

As a Global Consumer Data & Audience Marketing Analytics Manager, you will turn data into a company asset by standardizing the way we define, collect & analyse consumer data to inform our brand activation plans in all channels and improve business’s performance. You will establish relevant operating model to deliver the right performance metrics and insights for Nestlé's business across geographies and categories, as well as connect Nestlé 1st party data with external partners to enrich our consumer understanding and start developing predictive models to reach and activate relevant audiences.   

 

We offer a dynamic, inclusive, and international working environment with many opportunities across different companies, functions, and regions. Don’t miss the opportunity to join us and work with different teams in an agile and diverse context. 

A day in the life of a Global Consumer Data & Audience Marketing Analytics Manager

 

  • Work in collaboration with Marketing activation team and Technology group to standardize consumer data collection and data storage across all digital channels to make the data available for performance reporting and analysis in all digital channels
  • Engage with categories and markets to understand the value of data collected and promote lifetime value approach to understand the value of an impression, a visit, or data records for the business
  • Define and deliver data science and business intelligence programs with the different teams (CRM, Website, audience, direct to consumers) and Build analytic models to identify Customer experience gaps and identify opportunities
  • Take hands on approach to develop & deploy cloud-based analytics solutions integrating 2P data for audiences targeting and messaging optimization
  • Help identify future proof methodology for channel optimization based on consumer behavior and Return on investment to help optimize our spend and drive growth

What will make you successful

 

  • 5 to 10 years’ experience in analytics and data science and /or decision science supporting Marketing & Sales/Media functions
  • Strong experience as cross functional leader in Consumer Goods industry
  • Experience in leveraging data for marketing and sales activation and analytics insights 
  • Fluent in English

We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

Position Snapshot

 

Location: Vevey, Switzerland 
Company: Société des Produits Nestlé
Act. Rate: Full-Time 
Type of contact: Permanent contract 

Position Summary

 

To complete our eBusiness department of our International Headquarter in Vevey (Switzerland), we are currently looking for a Global Consumer Data & Audience Marketing Analytics Manager.

 

As a Global Consumer Data & Audience Marketing Analytics Manager, you will turn data into a company asset by standardizing the way we define, collect & analyse consumer data to inform our brand activation plans in all channels and improve business’s performance. You will establish relevant operating model to deliver the right performance metrics and insights for Nestlé's business across geographies and categories, as well as connect Nestlé 1st party data with external partners to enrich our consumer understanding and start developing predictive models to reach and activate relevant audiences.   

 

We offer a dynamic, inclusive, and international working environment with many opportunities across different companies, functions, and regions. Don’t miss the opportunity to join us and work with different teams in an agile and diverse context. 

A day in the life of a Global Consumer Data & Audience Marketing Analytics Manager

 

  • Work in collaboration with Marketing activation team and Technology group to standardize consumer data collection and data storage across all digital channels to make the data available for performance reporting and analysis in all digital channels
  • Engage with categories and markets to understand the value of data collected and promote lifetime value approach to understand the value of an impression, a visit, or data records for the business
  • Define and deliver data science and business intelligence programs with the different teams (CRM, Website, audience, direct to consumers) and Build analytic models to identify Customer experience gaps and identify opportunities
  • Take hands on approach to develop & deploy cloud-based analytics solutions integrating 2P data for audiences targeting and messaging optimization
  • Help identify future proof methodology for channel optimization based on consumer behavior and Return on investment to help optimize our spend and drive growth

What will make you successful

 

  • 5 to 10 years’ experience in analytics and data science and /or decision science supporting Marketing & Sales/Media functions
  • Strong experience as cross functional leader in Consumer Goods industry
  • Experience in leveraging data for marketing and sales activation and analytics insights 
  • Fluent in English

We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

Vevey, CH

Vevey, CH

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