Global Digital Communication Advisor

Position Snapshot

Location: Vevey, Switzerland
Company: Global Business Unit NESCAFÉ Dolce Gusto
Act. Rate: Full-Time Act. Rate 100%
Type of contract: Permanent contract

Position Summary

NESCAFÉ Dolce Gusto is a global brand present in 80 countries and continuing to grow. Thanks to its unique technology, it is a system bringing to consumers the choice, the creativity and the quality of coffeeshops in the comfort of their home. Not only successful in retail, the brand is also developing fast in e-commerce with a webshop in 30 markets and has launched a loyalty program in 10 countries. Digital is at the heart of the brand strategy with sustainability and innovation to continue to grow in the next years coming.

As a Global Digital Communication Advisor, you will contribute to reach our digital ambition, focusing on increasing our consumer lifetime value by leveraging the AARRR framework: Acquisition, Activation, Retention, Referral and Revenue.

We offer a dynamic, inclusive, and international working environment with many opportunities across different companies, functions, and regions. Don’t miss the opportunity to join us and work with different teams in an agile and diverse context.

A day in the life of a Global Digital Communication Advisor

Develop our acquisition strategy and efficiency through all digital channels: digital communication, social media, marketing campaigns, D2C UX and UI and eContent
Leverage the global e-Business roadmap to the benefit of the brand and its business and ensure best-in-class web presence of the brand
Drive activation, retention and advocacy initiatives to increase our active consumer database and loyalty and make consumer profiling a key competitive advantage to drive NDG preference
Contribute to drive ROI and KPIs and increase our D2C revenue and profitability
Drive agencies to deliver performing digital consumer experiences (Web, App, Email, Social Media, Consumer Service)
Collaborate closely with our markets to drive key initiative, execute our roadmap and increase our digital efficiency
Inspire and initiate digital innovations to impact on brand performance and competitiveness
Work hand to hand with the other GBU marketing advisors and digital specialists to build a solid digital eco-system

What will make you successful

Min. 8 years’ experience specialized in Digital with a strong marketing background
Extensive knowledge of digital communication and media, CMS, E-commerce, CRM including data management
Experience in D2C e-commerce is a must
Experience in developing strategies, guidelines and projects linking global initiatives to local needs and realities
Strong ability to understand businesses, sales and marketing processes and to translate business needs into technical solutions and systems
Deliver digital projects with excellence in execution and performance. With agile project management (planning, integration, improvements, roadmap), experience in advanced/innovative digital projects is a plus
Mastering online marketing tools, SEO, DCO, Google, social media, CMS and email marketing campaign management, etc. and easy adaptation to new ones
Fluent in English

We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

Position Snapshot

Location: Vevey, Switzerland
Company: Global Business Unit NESCAFÉ Dolce Gusto
Act. Rate: Full-Time Act. Rate 100%
Type of contract: Permanent contract

Position Summary

NESCAFÉ Dolce Gusto is a global brand present in 80 countries and continuing to grow. Thanks to its unique technology, it is a system bringing to consumers the choice, the creativity and the quality of coffeeshops in the comfort of their home. Not only successful in retail, the brand is also developing fast in e-commerce with a webshop in 30 markets and has launched a loyalty program in 10 countries. Digital is at the heart of the brand strategy with sustainability and innovation to continue to grow in the next years coming.

As a Global Digital Communication Advisor, you will contribute to reach our digital ambition, focusing on increasing our consumer lifetime value by leveraging the AARRR framework: Acquisition, Activation, Retention, Referral and Revenue.

We offer a dynamic, inclusive, and international working environment with many opportunities across different companies, functions, and regions. Don’t miss the opportunity to join us and work with different teams in an agile and diverse context.

A day in the life of a Global Digital Communication Advisor

Develop our acquisition strategy and efficiency through all digital channels: digital communication, social media, marketing campaigns, D2C UX and UI and eContent
Leverage the global e-Business roadmap to the benefit of the brand and its business and ensure best-in-class web presence of the brand
Drive activation, retention and advocacy initiatives to increase our active consumer database and loyalty and make consumer profiling a key competitive advantage to drive NDG preference
Contribute to drive ROI and KPIs and increase our D2C revenue and profitability
Drive agencies to deliver performing digital consumer experiences (Web, App, Email, Social Media, Consumer Service)
Collaborate closely with our markets to drive key initiative, execute our roadmap and increase our digital efficiency
Inspire and initiate digital innovations to impact on brand performance and competitiveness
Work hand to hand with the other GBU marketing advisors and digital specialists to build a solid digital eco-system

What will make you successful

Min. 8 years’ experience specialized in Digital with a strong marketing background
Extensive knowledge of digital communication and media, CMS, E-commerce, CRM including data management
Experience in D2C e-commerce is a must
Experience in developing strategies, guidelines and projects linking global initiatives to local needs and realities
Strong ability to understand businesses, sales and marketing processes and to translate business needs into technical solutions and systems
Deliver digital projects with excellence in execution and performance. With agile project management (planning, integration, improvements, roadmap), experience in advanced/innovative digital projects is a plus
Mastering online marketing tools, SEO, DCO, Google, social media, CMS and email marketing campaign management, etc. and easy adaptation to new ones
Fluent in English

We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

Vevey, CH