Position Snapshot

• Location: Warsaw, Poland
• Working mode: hybrid (up to 10days remote work per month)
• Education: University degree in business management/marketing/economics with be a plus
• Experience: 4+ years’ experience in marketing or in other similar role (FMCG experience is a strong plus)
• Languages: Polish & English – fluent written and spoken
  
   

Our Brand

Winiary is one of Poland’s most iconic food brands, known for its broad portfolio and strong heritage. Today, the brand is on an exciting journey to evolve its offering to meet the needs of younger consumers, with a focus on innovation and relevance. As a Brand Manager, you’ll play a key role in shaping impactful activations and driving portfolio transformation.

Position Summary

As a Brand Manager, you will take full responsibility for managing the WINIARY Desserts portfolio in the Polish market, including P&L ownership and long-term strategy development. The role covers end-to-end product innovation and renovation, from concept creation to market launch, in close collaboration with factories and cross-functional teams. You will lead 360° marketing campaigns across TV, digital, social, and influencer channels, ensuring strong consumer engagement and brand visibility. In addition, you will conduct market analysis, oversee agency partnerships, and drive initiatives to strengthen brand perception and growth.

A day in the life of a Winiary Desserts Brand Manager...

• Define and implement short- and long-term strategies for dessert categories based on insights, trends, and business needs
• Manage P&L, portfolio, and PFME planning, ensuring profitable growth
• Lead NPD projects from concept to launch in collaboration with cross-functional teams and factories
• Develop and execute 360° marketing communication, from big idea to activation, in partnership with agencies or collaboration with influencers
• Coordinate marketing plan implementation with category, sales, supply chain, finance, RSA and other departments
• Monitor market, competitors, and consumer trends to identify risks and opportunities and recommend actions (Nielsen data, YouGov, internal and external reports)
• Supervise one direct report

What will make you successful?

• Education: University degree in business management/marketing/economics with be a plus
• Experience: 4+ years’ experience in marketing or in other similar role (FMCG experience is a strong plus)
• Languages: Polish & English – fluent written and spoken

• Strong learning agility and a proactive, “can-do” attitude that helps you quickly adapt to new challenges
• Excellent relationship, project management, and communication skills, enabling you to collaborate effectively across functions while confidently representing brand interests
• Ability to balance teamwork with independent ownership, including exposure to senior leadership and direct reporting to the Marketing Manager
• Strategic and analytical mindset combined with strong presentation skills, supporting sound business decisions and clear communication of plans
• Capacity to manage complexity and deliver results in dynamic environments, driving projects to successful completion
• Trend sensitivity and strategic curiosity — you stay ahead of evolving consumer expectations across food and lifestyle categories, and know how to turn cultural trends into meaningful brand opportunities

Our offer:

• Full-time employment contract
• Competitive benefits package: private medical care Lux Med, life insurance, Pension Fund, Social Fund, Multisport card, discounts in the canteen and Nestlé boutique, free parking
• Interesting and challenging work in an international company – a branch of worldwide and well recognized FMCG company
• Possibility to work in a dynamic team of professionals and leaders
• Work atmosphere based on respect, cooperation and openness to diversity
• Flexible working hours and hybrid work (up to 10days remote work per month)
• “DbajMY’ program supporting employees’ health and wellbeing
• Benefits for parents: welcome gift upon the birth of a child, fathers can count on an additional day off for this occasion; for the father or Second Carer, we provide an additional 4-week fully paid leave; an additional day off for childcare until the child's 14th birthday.
• Opportunity to participate in Sustainability projects and join a community focused on creating sustainable solutions