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CEE Marketing Manager Nutrition

CEE Marketing Manager Nutrition

Located in Warsaw

 

Main purpose of the job:

  • Develop the overall CEE marketing strategy and plans, to deliver topline (RIG, OG, NNS/kg) and bottom-line targets (MCS) and win in the 7 geographies of CEE market (market shares).
  • Build Brands equity with purpose, embedding Sustainability at core. Orchestrate the activation of marketing strategy and planning, I&R, sustainability, content and communication, Consumer Experience (Brand Performance, Brand Health tracking, Market share, Sustainability roadmap).
  • Build and lead a high-performing, multi-geography CEE marketing team, ensuring inspiration, engagement and people development.
  • Actively contribute to shape Nutrition Z-EUR strategy - as part of the Nutrition Z-EUR Marketing Leadership Team - creating an exciting lifelong nutrition Consumer journey and designing a big and bold Innovation pipeline
  • Actively contribute to shape overall Nutrition CEE strategy and execute it, as part of the Nutrition CEE Leadership Team


On this position, you will:


•    Leverage target consumers segmentation and consumer insights at scale, increasing further our consumer-centricity 
•    Ensure that the Brand Essence governs everything the brand says and does.
•    Provide product experiences that meet or exceed nutritional and sensorial expectations of consumers.
•    Ensure the brand positively impacts individuals & families, communities and the planet, ensuring the on-track delivery of NESTLE sustainability commitments.
•    Develop and successfully executes Bigger, Bolder and Better innovation and renovation, while ensuring an efficient & effective End-to-End Idea-to-Launch (I2L) Project Management is in place.
•    Make portfolio choices towards accelerated profitable growth 
•    Prioritize resource allocation according to Business Priorities and be accountable for PFME evaluation (efficacy and efficiency)
•    Develop and ensure implementation of digital strategy for the brands, in alignment with key local, zone and global stakeholders. Drives execution of key digital enablers throughout the Consumer Experience Framework.
•    Lead the partnership with communication agencies 
•    Collaborate closely with HCP engagement team to ensure the consistency and relevance of our direct and indirect communication towards parents.
•    Collaborate closely with Commercial Development Team to ensure shopper activations are fully embedded in the Consumer Experience roadmap.
•    Lead the CEE marketing team, ensuring Feedback and Coaching, Performance Review, Talent Management, Career Development, strong succession Planning, Hiring /selection and compensation according to HR guidelines. 


What will make you successful:

 

•    Passion for outstanding consumer satisfaction & strong belief in the power of nutrition, from pre-conception to healthy aging !
•    Minimum 8-year experience in marketing
•    Solid experience in Innovation. Experience in working and engaging with cross functional and/or international teams.
•    Proven track record in delivering strategic digital marketing projects (Digital media, websites, Strategic search, Marketing Analytics, CRM)
•    Solid understanding of P&L drivers
•    Strong communication skills and desire to win as One team (Generating demand, Supply Chain, Finance, Compliance, HR, at zone and market level)
•    Daring mindset, ready to challenge status quo 
•    Team worker and team builder, engaging towards ambitious goals with purpose
•    Fluent Polish and English


We offer:


•    A senior position in an international FMCG company recognized worlwide,

•   Permanent employment contract with benefits package,

•   Opportunity to gain work experience in an international, dynamically growing company,

•   Flexible working hours and hybrid work​,

•   Being a part of global family of brands with a purpose and much more​,

•   A work atmosphere based on respect, cooperation and openness to diversity​,

•   Opportunity to participate in Sustainability projects, and join a community focused on creating sustainable solutions.​

 

 

Located in Warsaw

 

Main purpose of the job:

  • Develop the overall CEE marketing strategy and plans, to deliver topline (RIG, OG, NNS/kg) and bottom-line targets (MCS) and win in the 7 geographies of CEE market (market shares).
  • Build Brands equity with purpose, embedding Sustainability at core. Orchestrate the activation of marketing strategy and planning, I&R, sustainability, content and communication, Consumer Experience (Brand Performance, Brand Health tracking, Market share, Sustainability roadmap).
  • Build and lead a high-performing, multi-geography CEE marketing team, ensuring inspiration, engagement and people development.
  • Actively contribute to shape Nutrition Z-EUR strategy - as part of the Nutrition Z-EUR Marketing Leadership Team - creating an exciting lifelong nutrition Consumer journey and designing a big and bold Innovation pipeline
  • Actively contribute to shape overall Nutrition CEE strategy and execute it, as part of the Nutrition CEE Leadership Team


On this position, you will:


•    Leverage target consumers segmentation and consumer insights at scale, increasing further our consumer-centricity 
•    Ensure that the Brand Essence governs everything the brand says and does.
•    Provide product experiences that meet or exceed nutritional and sensorial expectations of consumers.
•    Ensure the brand positively impacts individuals & families, communities and the planet, ensuring the on-track delivery of NESTLE sustainability commitments.
•    Develop and successfully executes Bigger, Bolder and Better innovation and renovation, while ensuring an efficient & effective End-to-End Idea-to-Launch (I2L) Project Management is in place.
•    Make portfolio choices towards accelerated profitable growth 
•    Prioritize resource allocation according to Business Priorities and be accountable for PFME evaluation (efficacy and efficiency)
•    Develop and ensure implementation of digital strategy for the brands, in alignment with key local, zone and global stakeholders. Drives execution of key digital enablers throughout the Consumer Experience Framework.
•    Lead the partnership with communication agencies 
•    Collaborate closely with HCP engagement team to ensure the consistency and relevance of our direct and indirect communication towards parents.
•    Collaborate closely with Commercial Development Team to ensure shopper activations are fully embedded in the Consumer Experience roadmap.
•    Lead the CEE marketing team, ensuring Feedback and Coaching, Performance Review, Talent Management, Career Development, strong succession Planning, Hiring /selection and compensation according to HR guidelines. 


What will make you successful:

 

•    Passion for outstanding consumer satisfaction & strong belief in the power of nutrition, from pre-conception to healthy aging !
•    Minimum 8-year experience in marketing
•    Solid experience in Innovation. Experience in working and engaging with cross functional and/or international teams.
•    Proven track record in delivering strategic digital marketing projects (Digital media, websites, Strategic search, Marketing Analytics, CRM)
•    Solid understanding of P&L drivers
•    Strong communication skills and desire to win as One team (Generating demand, Supply Chain, Finance, Compliance, HR, at zone and market level)
•    Daring mindset, ready to challenge status quo 
•    Team worker and team builder, engaging towards ambitious goals with purpose
•    Fluent Polish and English


We offer:


•    A senior position in an international FMCG company recognized worlwide,

•   Permanent employment contract with benefits package,

•   Opportunity to gain work experience in an international, dynamically growing company,

•   Flexible working hours and hybrid work​,

•   Being a part of global family of brands with a purpose and much more​,

•   A work atmosphere based on respect, cooperation and openness to diversity​,

•   Opportunity to participate in Sustainability projects, and join a community focused on creating sustainable solutions.​

 

 

Warszawa, PL

Warszawa, PL

Apply now »