Foods you love. Brands you trust. And a career that empowers you to grow. 
 
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
 
This position is not eligible for Visa Sponsorship.

As a Brand Development & Expansion Manager, you are responsible for longer-term strategy (3+ years), with focus on new global/import brand/category whitespace, business models and technology, and executing annual commercialization plans to deliver profitable growth with key near-term operations. Responsible for leading portfolio management including renovation and pipeline of innovation and new opportunities for the portfolio leveraging Nestle global successful existing brands/platforms, price package architecture (PPA) and pricing strategy.

KEY RESPONSIBILITIES:
Consumer & Customer Intimacy

• Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand’s consumer through data and research to prioritize growth opportunities.
• Strategically chart a course for the category, portfolio and brand using data-driven decision-making; uses the various business planning cycles to build compelling stories to rally internals teams and customers.
• Identify and address knowledge gaps in consumer, brand, product, business and marketplace to build a learning plan in collaboration with Shopper Marketing, Category development and Consumer Market Research.

Business Planning

• P&L ownership to ensure that key business KPI’s are met—revenue, profit, market share and brand health.
• Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges as well as key demand fluctuations. Track sales, consumption, and consumer trends to identify gaps / opportunities
• Lead the development of strategic revenue management strategies to drive long-term profitable growth for the business including pricing, promo, and price pack architecture (PPA).
• Responsible for ensuring the 3-year strategic plan is a full end-to-end business strategy and advances the organization to meet operational and supply needs

Brand & Product Experience

• Manage end-to-end brand projects and assignments in a way that demonstrates an understanding of key consumer insights and an ability to activate them in relevant strategy and innovation activities.
• Strong understanding of brand foundational tools and ensures the cultural relevance of the brand’s identity, essence, and activations across all touchpoints
• Activate brand’s nutrition health and wellness proposition in consumer communication
• Management of budget, as well as evaluate share, sales and profit for the brand
• Support packaging changes due to product, graphic and/or formula changes

Commercial Excellence

• Partners with Sales and Customers to execute strategy and win the sale in an omni-channel environment; understands how to maximize the business at retail and collaborates to execute
• Build business plans and lead commercialization for new product opportunities in collaboration with a diverse cross- functional team
• Develop and manage new product and program handoffs for established business partners to ensure that a smooth transition for new product launch plans is established and in place for launch

Talent Management

• Leads by example to motivate and inspire direct reports and cross-functional teams supporting the brand to exceed high performance targets
• Actively communicate expectations and provide regular feedback against those expectations through a robust performance management process, working with each team member to evaluate performance, provide feedback and training.
• Work with direct reports to build appropriate development plans and coach team to ensure that the training activities achieve mutual, agreed upon objectives.
• Participate in talent recruitment and selection to staff the organizations with the best people for current jobs, as well as future leadership, promoting workforce diversity
• Fostering the sharing of best practices.

QUALIFICATIONS / CERTIFICATIONS:

• Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience
• MBA preferred
• Knowledge of budget control methods, policies and procedures
• Strong negotiation and relationship building skills
• Strong research and strategic analysis skills
• Ability to work independently, autonomously and adapt quickly to change to deliver results
• Must have strong problem-solving and decision-making skills.
• Excellent communication (both verbal and written) and interpersonal skills.
• Ability to prioritize workload and self-manage projects, handle multiple tasks and meet strict deadlines.
• Proficient in Microsoft Office Applications

CRITICAL EXPERIENCES:

• At least 5 years of work experience in product or brand management
• Demonstrated ability and initiative to drive cross-functional teams to deliver on collective brand goals
• Experience developing strategic plans, such as communication campaigns or commercialization strategies

It is our business imperative to remain a very inclusive workplace.
 
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
 

The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship. 

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