Foods people love. Brands people trust. And a career that nourishes your future like no other.

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

This position is not eligible for Visa Sponsorship.

You know us as the food and beverage company behind a lot of your favorites like Stouffer’s, Nesquik, Toll House, and Coffee Mate, as well as new additions like Starbucks. Across our organization, we’re creating a workplace where collaboration is important, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day.

The Sr. Manager, Data & Digital Consumer Engagement is core to Nestle’s broader transformation toward world-class modern marketing capabilities. This role is responsible for taking a leadership role in driving the digital strategy and activation across owned marketing platforms, the overarching data strategy to bolster consumer engagement, and the MarTech roadmap to ensure our brands can leverage data and technology to achieve their objectives.  The Sr. Manager will lead the Digital Ecosystem team, designed to enable the activation of data-driven experiences supported with journey orchestration.  This role will be a key contributor in transforming Nestle’s data-driven marketing capabilities, optimize digital marketing, and provide oversight for consent & privacy.

PRIMARY RESPONSIBILITIES:

• Partner with the Director and NUSA FRM to drive overall tech strategy roadmap for consumer ecosystems, as well as the collective data strategy for Nestle USA including consumer and marketing data
• Partner with cross-functional teams, most specifically the Media Center of Excellence, to implement solutions to enable delivery of highly personalized content at scale to increase conversion throughout the marketing funnel
• Lead the first-party data strategy in support of personalized marketing across digital channels
• Collaborate with domestic and global counterparts, contributing to MarTech strategies, project implementation, and roadmap development, and manage the overall prioritization process for IT sprints related to digital marketing systems
• Direct the efforts of Global Shared Services and domestic digital agencies and vendors in support of marketing activities
• Drive the analytics and testing plans for owned channels and communications in partnership with Consumer Marketplace Insights (CMI) Analytics team
• Enable a culture of innovation within digital CX in partnership with division marketing, IT and cross-functional teams, establishing a pilot roadmap and managing through implementation and testing
• Responsible for oversight of data privacy and protection for 1PD collection, storage and deployment in owned assets.
• Oversees the management for budget deployed on behalf of divisions in support of Digital Ecosystems

SUPERVISION RECEIVED: Works independently, with general supervision and support from Director; strong collaboration with Center for Marketing Excellence, brand teams, IT and cross-functional teams.
SUPERVISION GIVEN: Managers
FINANCIAL/STRATEGIC IMPACT: Increasing and integrating data-informed decision making is a critical pillar in the Center for Marketing Excellence overall strategy, as this will drive more effective and efficient marketing efforts, as well as help uncover new opportunities.

REQUIREMENTS AND MINIMUM EDUCATION LEVEL:

• Bachelor’s Degree in related field (Business, Finance, Marketing, Computer Science)
• 8+ years of experience with marketing technology and data with 4+ years of experience leading a team
• Expert knowledge in first party data collection and management and data taxonomy design
• Experience in data onboarding, identity resolution, and clean rooms
• Deep understanding of MarTech tools and solutions, including customer data platforms (CDP), voice of customer (VOC), social listening, email service providers (ESP), marketing automation, personalization engines, content / experience management, journey orchestration tools, and more
• Experience in leveraging data to drive personalized communications and experiences
• Hands-on experience with customer-level event and attribute data for audience segmentation, targeting, and measurement
• Expert knowledge of website operations, UX, content management and optimization including eCommerce
• Knowledge of customer privacy regulations (CCPA, GDPR, etc.) and industry changes (iOS14, cookie deprecation) 
• Proven track record of designing, developing, and maintaining complex marketing technology stacks

EXPERIENCE:

• Someone who possesses a unique balance of technical depth and strong interpersonal skills
• Inspiring leader who is not afraid to innovate and growth hack to provide value to the business
• Demonstrated experience working across marketing functions
• Excellent team player, who values other’s views and can earn stakeholder confidence quickly
• Ability to manage multiple priorities in fast-paced environment, work collaboratively with cross-functional teams, and ensure high quality deliverables with high attention to detail
• Significant previous experience in matrixed organizations, with an understanding of centralized support teams

283725 

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role.  In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities.  Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment.  All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.

Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy