Position Snapshot

• Nestlé Waters & Premium Beverages, Assago Headquarter
• Nestlé welcomes people with disabilities
• Permanent contract – full time
• Minimum 5 years of experience in Social Media, Creator Marketing and Content Strategy
• Proven experience working on premium, luxury, lifestyle, hospitality or food & beverage brands, either client-side or within leading creative/social agencies.

• Fluent in Italian and English
• Compensation Package: CCNL Industria Alimentare, Impiegato 1° Level, €49.000,00 + 7% annual bonus based on overall company performance.

Position Summary

As Digital-Social Content Lead for S.Pellegrino and Acqua Panna, you will help shape how two iconic premium brands connect with consumers across social platforms and creator communities worldwide.

Reporting to the Digital Ecosystem Content Manager, you will drive the execution of global social and creator strategies, ensuring they are translated into culturally relevant, high-quality activities across markets. You will work at the intersection of content, creators, culture and performance, helping build a stronger and more connected global ecosystem.

Experience in premium brands, luxury, lifestyle, hospitality or food & beverage environments is highly valued.

Genuine interest in fine dining, gastronomy, design, culture and premium experiences.

This role is ideal for someone who has already managed global or multi-market social and creator programs and is comfortable operating across strategy, content production, agency management and stakeholder engagement.

A Day in the Life

• Drive Social & Creator Excellence

You will contribute to the development and evolution of global social and creator strategies, transforming trends, platform insights and creator opportunities into initiatives that strengthen brand relevance, engagement and desirability.

• Lead the Global Content Studio

You will own the day-to-day governance of the Global Content Studio, managing content planning, production workflows, agency relationships and creative quality standards. You will ensure content is delivered efficiently, consistently and at scale across multiple markets and platforms.

• Drive Global Creator Marketing

You will help identify, develop and scale creator partnerships across markets, supporting the definition of creator frameworks, activation models and best practices to strengthen brand relevance and cultural impact globally.

• Partner with Markets and Agencies

As a key point of contact for markets on social and creator topics, you will support local teams through frameworks, best practices and strategic guidance. You will also collaborate with agency partners and cross-functional stakeholders to ensure consistent execution across markets.

• Integrate Social and Creators into Campaigns

You will work alongside brand teams to embed social and creator thinking into integrated campaigns, ensuring ideas are translated into effective content strategies, creator partnerships and activation plans.

• Measure Performance and Drive Optimization

You will own social and creator reporting frameworks, turning performance data into actionable insights that support optimization, capability building and continuous improvement across the organization.

What will make you successful?

• Experience managing global or multi-market social and creator programs.

• Experience briefing and overseeing content production across multiple formats, including social-first content, creator content and campaign assets.
• Strong stakeholder management skills with the ability to influence cross-functional and international teams.

• Strong understanding of social platforms, creator ecosystems and content trends.
• Experience working in integrated campaign environments and international organizations.
• Strategic mindset combined with strong execution and project management skills.
• Curiosity, ownership, collaboration and a passion for premium brands and storytelling.
• A refined aesthetic sensibility and strong understanding of premium brand codes, visual storytelling and content craftsmanship.

• Genuine passion for the world of fine dining, gastronomy and contemporary culture, and an understanding of their role in shaping modern luxury and lifestyle conversations.

Why You'll Love This Role

Join us to shape culture, build meaningful creator partnerships, and help define the future of content for some of Italy's most iconic premium brands.

This is a unique opportunity to work at the intersection of strategy, creativity and culture, helping S.Pellegrino and Acqua Panna connect with consumers around the world through social, content and creators.

You'll collaborate with talented teams across markets, partner with leading agencies and creators, and play a key role in shaping global initiatives that drive brand relevance and desirability worldwide.

If you're passionate about premium brands, digital storytelling and creating impactful work at a global scale, this is your opportunity to make a real difference while growing in a dynamic and international environment.

About Nestlé Waters & Premium Beverage 

 Nestlé Waters & Premium Beverages is a standalone, globally managed business within the Nestlé Group. 

The company serves consumers in more than 100 markets with a portfolio of more than 35 brands, including S.Pellegrino, Perrier, Acqua Panna, Sanpellegrino Italian Sparkling Drinks, Maison Perrier, Buxton, Essentia, Levissima, La Vie and Nestlé Pure Life.  Building on its heritage and expertise in waters, Nestlé Waters & Premium Beverages is focused on growth in premium and better‑for‑you beverages, creating value for consumers, customers and stakeholders. 

Water stewardship is central to the business. Nestlé Waters & Premium Beverages is the only beverage company with all bottling sites certified to the Alliance for Water Stewardship (AWS) Standard. Additionally, the company has implemented around 70 water regeneration projects globally, as part of its ambition to protect and restore more water than it uses, working with local stakeholders and experts to identify shared water challenges and support solutions that build resilience and benefit communities and nature.