POSITION SNAPSHOT

Location: Bangkok
Company: Nestlé
Business Unit/Division: Nestlé Nutrition Full-time Bachelor’s Degree in Marketing Management 
5+ years of experience in product management in nutrition business
Good English & Thai communication is a must

A DAY IN THE LIFE...

•        Develop CRM objectives, strategies and plan to support business goal aligned with marketing theme and strategy.
•        Develop and implement digital CRM programs to support consumer activities which included online offline of recruitment & retention campaign.
•        Track Consumer behavior. Develop report and presentation to related parties.
•        Develop, organize and implement promotional and educational support materials directed at the consumer in consultation with marketing to increase the user base and retain current users of the Company’s nutritional products.
•        Establish a system for the analysis of the effectiveness of all CRM programs, collate the required information, conduct analysis of these programs and measuring the success rate.
•        Manage, control and maximize CRM budget.
•        Develop, maintain, monitor and continuously update the database.
•        Ensure that products and services offered through CRM activities are in compliance with local legislative requirements.
•        Plan and carry out other duties as may be assigned by the Company from time to time.

ARE YOU A FIT?

•        University Degree in Business Administration other related fields.
•        Master Degree will be a plus.
•        Nutrition / Science Based Degree will be a plus.
•        Minimum of 5 years’ experience in Customer Relationship Management
•        Good command of English