POSITION SNAPSHOT
Location: Head Office, Bangkok
Company: Nestlé
Department: Marketing & Consumer Communication
Full-time
Minimum 2-3 years’ experience in CRM is preferrable

A DAY IN THE LIFE...

Develop CRM Execution

• Design and implement innovative member acquisition and retention strategies to drive long-term consumer loyalty.
• Align CRM initiatives with business objectives, marketing themes, and overall brand strategy.
• Create personalized consumer experiences to enhance engagement across all touchpoints.

Innovative Member Recruitment & Retention Programs

• Leverage data-driven insights to enhance recruitment strategies and personalize user engagement.
• Create innovative campaigns to attract new users, ensuring a seamless onboarding experience.

Digital & Omni-Channel Consumer Engagement

• Develop and implement integrated digital programs that connect online and offline experiences.
• Optimize CRM engagement through multi-channel platforms, including social media (Facebook, TikTok, Line, Open Chat,).

Consumer Insights & Data-Driven Decision Making

• Track and analyze consumer behavior patterns, providing actionable insights for strategic decision-making.
• Develop comprehensive reports and presentations to guide marketing and management teams.
• Monitor emerging trends and leverage real-time data to continuously improve engagement strategies.

TikTok Shop Affiliate Management   

• Develop and execute a TikTok affiliate marketing strategy to drive brand awareness, engagement, and sales conversion.
• Identify, recruit, and manage BA influencers, creators, and affiliate partners to promote products effectively.
• Implement performance-driven campaigns, leveraging TikTok's affiliate tools, shopping features, and advertising solutions.
• Monitor, analyze, and optimize affiliate performance metrics, ensuring high ROI and continuous sales growth.
• Stay ahead of TikTok trends, algorithm changes, and consumer behaviors to maximize reach and engagement.
• Collaborate with internal teams to align affiliate marketing efforts with overall CRM, digital, and promotional strategies.

Promotional & Educational Support

• Develop, organize, and implement CRM materials to educate and engage consumers.
• Ensure all promotional campaigns are designed to increase user base and retain existing customers.
• Work closely with marketing to design content that enhances brand affinity and credibility.

Word-of-Mouth (WOM) & Advocacy Development

• Create and manage WOM communication strategies to drive organic growth.
• Implement referral programs, influencer partnerships, and UGC (User-Generated Content) initiatives.
• Monitor brand sentiment and engagement across digital platforms.

CRM Performance Analysis & Optimization

• Establish a system for measuring the effectiveness of CRM programs, tracking key metrics of engagement, retention, and conversion.
• Continuously optimize and refine CRM initiatives based on performance data.
• Develop predictive models to forecast consumer trends and personalize outreach efforts.

Budget Management & Efficiency Optimization

• Manage, control, and optimize the CRM budget to ensure cost-effective execution.

Database Management & Compliance

• Develop, maintain, and continuously update the CRM database, ensuring data accuracy and segmentation.
• Ensure all consumer engagement initiatives comply with local regulations and data privacy laws.
• Implement data security measures and best practices to protect consumer information.

Innovation & Future Growth Planning

• Explore emerging technology-driven CRM

ARE YOU A FIT?

• University Degree in Business Administration other related fields.
• Minimum of 2-3 years’ experience in Customer Relationship Management is preferrable. 
• Experience in digital media channels reporting and insights.
• Good command of English and Thai.
• Strong attention to detail with an analytical mind and outstanding problem-solving skills and project management skills.