POSITION SNAPSHOT

• Location: Nestle Head Office (Bangkok)

• Company: Nestle

• Department: Nespresso SEA

• At least 3-5 years’ experience in Data Analytics and CRM, preferably in a Direct-to-Consumer business

A DAY IN THE LIFE…

Business Analytics & Strategic Insights

• Conduct deep-dive analyses on customer behavior, active base, consumption trends, customer lifetime value (CLV), and business performance.

• Support business case development for strategic initiatives such as Subscription, Machine Refund, Trade-In, and Member-Get-Member programs.

• Identify growth opportunities and actionable recommendations for SEA markets.

• Translate complex data into clear business insights for stakeholders.

Omnichannel & Acquisition Insights

• Support the Omni Insights Lead in analysing acquisition quality and acquisition source effectiveness.

• Evaluate impact of on-ground activations and commercial initiatives on member acquisition and engagement.

• Develop integrated customer understanding across Retail, E-commerce, CRC, and CRM touchpoints.

• Identify opportunities to improve customer journey effectiveness and conversion.

Regional Reporting and Analyses

• Maintain and enhance SEA CRM and business performance reporting.

• Monitor key customer and commercial KPIs across SEA markets.

• Ensure reporting accuracy and timely dissemination of insights.

• Highlight emerging risks, trends, and opportunities through ongoing performance tracking.

Forecasting & Data-Driven Planning Support

• Support coffee demand forecasting using CRM and customer consumption data.

• Develop forecasts and scenario analyses to support business planning.

• Monitor forecast accuracy and continually improve forecasting methodologies.

• Partner with commercial and supply chain stakeholders to provide data-driven planning recommendations.

ARE YOU A FIT?

• University Degree preferably in Business Management, Marketing, Statistics or Data Analytics.

• 3-5 years' experience in CRM, preferably in a Direct-to-Consumer business

• Be curious with data, leveraging it to deliver actionable insights to influence business decisions and/or marketing strategies.

• Analytical experience using software in a business-oriented environment

• Proficiency in SQL is a must