Position Snapshot

Location: Belgrade, Serbia

Team: Brand Management Coffee

Line Manager: GBM Beverages Pure Soluble SEM

Position Summary

Are you ready for your next challenges?

As a Brand Manager Coffee, you will be responsible for supporting coffee business growth by developing our pure soluble brands (NESCAFÉ Classic, NESCAFÉ GOLD, NESCAFÉ Crema), building the local strategy and plans, implementing marketing activities and leading SEE marketing projects.

      Brand Manager Coffee

A day in the life of Brand Manager Coffee

• Closely cooperate with local commercial teams to build an understanding of local reality in the countries of responsibility, follow-up market & category data, perform consumer / shopper ad hoc researches, generate insights for Pure soluble coffee growth.
• Develop local strategy behind the brands and the portfolio, in alignment with Zone and SEE priorities, prepare plan and organize the calendar of activities per market, communicate effectively with all internal functions and external partners to ensure smooth and excellent executions of all brand initiatives within approved budgets.
• Actively participate in regular business reviews, supervise local executions, follow up Brand/Product/SKU performance (volume, distribution, pricing, etc.), and build with CDT/Sales aligned short-term plans to maximize category opportunities.
• Participate in and lead projects for Renovations and Innovations, coordinate with Zone, producing factories and all internal functions to ensure excellent projects planning, execution and pre and post evaluations.
• Lead product design development from brief, through proactive coordination internally (incl. Zone) and externally (factories, their vendors) to get final approvals on time.
• Lead the end-to-end local marketing media process for ATL/BTL/PR/Internal communiations marketing activities (ex. Media strategy, media briefings, plans approval, post-evaluation analyses), ensure best-in-class media assets creation and most effective media campaigns through close cooperation with internal functions and external partners.
• Manage own brand assets: follow-up performance and develop activities on respective web sites and social media accounts, coordinate with Coffee eBus Mgr and agencies.
• Manage marketing budget: plan and execute monthly controls to ensure budget investment accuracy, perform post-campaign evaluations to maximize return of investment.
• Be the PSC local SPOC by ensuring all marketing and product knowledge transfers and brand and objectives story-telling to respective internal (ex. supporting functions, Sales, CDT, etc.) and external (ex. Customers, Distributors, agencies, etc.) stakeholders.
• Enjoy working and making impact – celebrating success, fighting a business issue or sharing business ideas and inspiration – winning together with united SEE Coffee team!

What will make you successful?

• You are an energetic and passionate about your brands professional
• You are strong team player, with desire to learn and share.
• You are self-driven, with attention to detail and great level of responsibility
• You are advanced communicator with great presentation skills.
• You have at least 3 years of relevant experience and an university degree in marketing, communicaitons, or other related area.
• You have excellent knowledge of English language, both written and spoken.
• You are advanced user of MS Office package/SAP, and are a tech-savy, always searching solutions to challenge positively and improve the ways of working.

What we offer?

• A culture that fosters inclusion, diversity and innovation
• International work environment
• Work from Home - Hybrid and flexible approach
• Private Health Insurance including annual medical check-up for employees
• Annual leave quota higher that defined by law (up to 30 days)
• Pair Parental leave as per Parental policy
• And many other benefits

What are you waiting for?

If you are interested in this career opportunity and what to join our team, please submit your application. We review all applications on an ongoing basis, so please do not delay your submission. By sending us your CV you also give us the right to collect and process your personal data, as part of our candidate registration process. Please apply with a CV in English.

At Nestlé, we want to help shape a better and healthier world, inspire people to live healthier lives and deliver impact at a scale and pace that makes a difference. We do this by fostering a diverse, friendly, supportive, and collaborative environment, that creates positive disruption, embraces innovation, and empowers people and teams to win. We aim to hire friendly, respectful, inspiring people who care about the people’s lives that we touch every single day.

Be a force for good. Join Nestlé and visit us on www.nestle.com.