Nestlé Romania is looking for a colleague for the position of Trade Marketing Manager. This person will join our Nestlé Professional team and will guard the essence of Trade Marketing. They will act as a gatekeeper for trade implementation of all relevant GD initiatives for respective category, ensuring that all are well defined in terms of size of resources versus expected outcomes (incremental sales volumes, incremental distribution, incremental no of new shoppers, etc.)

A day in the life of a Trade Marketing Manager:

• Defines the OOH (Out of Home) shopper tension / Hub and ensures all OOH Shopper researches are done to be able to develop plans in accordance.
• Ensures Category Growth Drivers and Activation Platforms illustrated in ALL initiatives: from I&R to RTM, Price/Promo, OOH Shopper Communication.
• Ensures that Category Strategy is presented to Strategic Customers in own Hub and engages with them and take their agreement in implementing detailed plan as resulted from workshops.
• Proposes the Channel Prioritization in own Hub (core vs accelerator channels).
• Ensure that ROI mindset, analysis, knowledge and capabilities are part of the everyday routines processes and thinking.
• Drives the alignment of executable brand, channel, customer & field sales plans (Channel & Customer MBS, ICP, MBP, pre-post evaluation) that deliver on business targets, proactively managing gaps between objectives and actuals at a corporate level.
• Drives/leads the on-going alignment of executable brand, customer & field sales plans that deliver on annual business targets.
• Drives process efficiency and continuous improvement, by ensuring consistent application of optimal integrated commercial planning practices and that discipline is established and maintained.
• Continuously monitors budget spending in line with agreed planning.
• Partners with marketing, sales & finance to optimize promotion plans based on systematic promotional evaluation, challenge effectiveness, funding & mechanics, consistently applying Keep/Modify/Drop mindset, balancing trade investment with customer tactics and needs, to improve return on investment.

What will make you successful:

• 8+ years commercial experience
• Previous experience in Sales and/or Marketing
• Demonstrable record of success in a customer facing role, with clear understanding of  selling process
• Understands OOH shopper behaviour
• Understands key business functions
• Ability to motivate and develop people
• Romanian and English are mandatory

What we offer? 

• A culture focused on inclusion, diversity, and innovation
• International work environment
• Meal vouchers
• Performance bonus
• Christmas and Easter bonuses
• Medical subscription for our employees, their spouses, and children
• Bookster
• Pet@Work
• "Mental health" programs
• Additional vacation days that increase with seniority at Nestlé